As the publisher of many popular craft books spanning leading, established brands, contemporary, up-and-coming lines, and special books designed for specific niche audiences, Wiley is committed to the craft industry. We keep up with what’s new in crafts and craft how-to; in fact, as with the Not Your Mama’s l11ine, we create fresh approaches for attracting and expanding craft audiences.
Yes, whether it’s knitting or jewelry making...crocheting or scrapbooking...drawing or cake decorating, the basic instructions for a craft are essentially the same. But these instructions can be presented in a way that fits the crafter’s age, level of experience, preferred way of learning, and, last but not least, style. For example, teens probably don’t want to crochet doilies and grandmothers don’t want to knit mini skirts. Experienced crafters don’t want to weigh down their craft totes with comprehensive how-to books, but they love having quick help with problems when they’re crafting on the go. Some people like detailed how-to explanations, while for others, one picture is worth a thousand words.
Wiley has guides for every crafter—beginning or experienced, hip or traditional, adventurous do-it-yourselfer or devout craft diva. We have books on all kinds of traditional crafts plus guides for those who want to go to the next level or the next craft, such as knitting design, handspinning, felting, decorating cakes, or reconstructing clothes.
Our ongoing goal is to help crafters learn or enhance their skills and enjoy their hobbies. That philosophy has been rewarding to our company, our crafters, and our retailers. When you look at the breadth and diversity of our craft books, you’ll see.
