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All Titles in Advertising (47)

Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition

by Luke Sullivan

March 2012, Paperback (E-Book also available)

US $19.95

The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

by Scott Deming

November 2010, Paperback (E-Book also available)

Facebook Advertising For Dummies

by Paul Dunay, Richard Krueger, Joel Elad

November 2010, Paperback (E-Book also available)

US $26.99

Local Online Advertising For Dummies

by Court Cunningham, Stephanie Brown

March 2010, Paperback (E-Book also available)

US $24.99

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising, 3rd Edition

by Luke Sullivan

February 2008, Paperback (E-Book also available)

US $19.95

Journal of Consumer Behaviour

2012, Journal

The Journal of Industrial Economics

2012, Journal

Psychology and Marketing

2012, Journal

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition

by Adam Morgan

February 2009, Hardcover (E-Book also available)

US $29.95

The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle

by Joseph Baladi

March 2011, Hardcover (E-Book also available)

US $29.95

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market

by Chetan Sharma, Joe Herzog, Victor Melfi

March 2008, Hardcover

US $29.95

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

by Joseph Jaffe

October 2007, Hardcover (E-Book also available)

US $29.95

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci

April 2007, Hardcover (E-Book also available)

US $34.95

Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond

by Anthony Borelli, Greg Holden

April 2007, Hardcover (E-Book also available)

US $24.95

Advertising For Dummies, 2nd Edition

by Gary Dahl

January 2007, Paperback (E-Book also available)

US $21.99

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Joseph Sugarman

December 2006, Paperback (E-Book also available)

US $21.95

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them

by Peter Shankman

December 2006, Paperback (E-Book also available)

Perfect Pitch: The Art of Selling Ideas and Winning New Business

by Jon Steel

October 2006, Hardcover

US $32.50

Packaging Design: Successful Product Branding from Concept to Shelf

by Marianne R. Klimchuk, Sandra A. Krasovec

September 2006, Hardcover

US $55.00

Public Relations For Dummies, 2nd Edition

by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum (Foreword by)

with Robert W. Bly

May 2006, Paperback (E-Book also available)

US $19.99

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