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All Titles in Advertising (42)

Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Add to Cart
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition (1118101332) cover image
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 4th Edition
by Luke Sullivan
with Sam Bennett
March 2012, Paperback (E-book also available)
US $19.95 Add to Cart
Psychology & Marketing (MAR) cover image
Journal
Psychology & Marketing
2013, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
Journal of Consumer Behaviour
2013, Journal
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life (111803676X) cover image
The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life
by Scott Deming
November 2010, Paperback (E-book also available)
Facebook Advertising For Dummies (0470637625) cover image
Facebook Advertising For Dummies
by Paul Dunay, Richard Krueger, Joel Elad
November 2010, Paperback (E-book also available)
US $26.99 Add to Cart
Local Online Advertising For Dummies (0470497424) cover image
Local Online Advertising For Dummies
by Court Cunningham, Stephanie Brown
March 2010, Paperback (E-book also available)
US $24.99 Add to Cart
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition (0470238275) cover image
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
by Adam Morgan
February 2009, Hardcover (E-book also available)
US $34.00 Add to Cart
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (0470826479) cover image
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle
by Joseph Baladi
March 2011, Hardcover (E-book also available)
US $35.00 Add to Cart
Packaging Design: Successful Product Branding from Concept to Shelf (1118501802) cover image
E-book
Packaging Design: Successful Product Branding from Concept to Shelf
by Marianne R. Klimchuk, Sandra A. Krasovec
July 2012, E-book
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market (0470185988) cover image
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market
by Chetan Sharma, Joe Herzog, Victor Melfi
March 2008, Hardcover
US $29.95 Add to Cart
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership (0470137320) cover image
Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
by Joseph Jaffe
October 2007, Hardcover (E-book also available)
US $29.95 Add to Cart
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (0470051051) cover image
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
April 2007, Hardcover (E-book also available)
US $34.95 Add to Cart
Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond (0470100346) cover image
Affiliate Millions: Make a Fortune using Search Marketing on Google and Beyond
by Anthony Borelli, Greg Holden
April 2007, Hardcover (E-book also available)
US $24.95 Add to Cart
Advertising For Dummies, 2nd Edition (0470045833) cover image
Advertising For Dummies, 2nd Edition
by Gary Dahl
January 2007, Paperback (E-book also available)
US $21.99 Add to Cart
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (0470051248) cover image
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
December 2006, Paperback (E-book also available)
US $21.95 Add to Cart
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them (047004392X) cover image
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
by Peter Shankman
December 2006, Paperback (E-book also available)
Perfect Pitch: The Art of Selling Ideas and Winning New Business (0471789763) cover image
Perfect Pitch: The Art of Selling Ideas and Winning New Business
by Jon Steel
October 2006, Hardcover
US $32.50 Add to Cart
Public Relations For Dummies, 2nd Edition (0471772720) cover image
Public Relations For Dummies, 2nd Edition
by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum (Foreword by)
with Robert W. Bly
May 2006, Paperback (E-book also available)
US $19.99 Add to Cart
Pick Me: Breaking Into Advertising and Staying There (0471715573) cover image
Pick Me: Breaking Into Advertising and Staying There
by Nancy Vonk, Janet Kestin
August 2005, Paperback (E-book also available)
US $19.95 Add to Cart
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