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All Titles in Advertising (54)

Perfect Pitch: The Art of Selling Ideas and Winning New Business (0471789763) cover image
by Jon Steel
October 2006, Hardcover
US $32.50 Buy
Public Relations For Dummies, 2nd Edition (0471772720) cover image
by Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum (Foreword by)
with Robert W. Bly
May 2006, Paperback (E-book also available)
US $19.99 Buy
Pick Me: Breaking Into Advertising and Staying There (0471715573) cover image
by Nancy Vonk, Janet Kestin
August 2005, Paperback (E-book also available)
US $22.00 Buy
The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking (0471417424) cover image
by Tom Monahan
March 2002, Hardcover (E-book also available)
Truth, Lies, and Advertising: The Art of Account Planning  (0471189626) cover image
by Jon Steel
March 1998, Hardcover
US $50.00 Buy
Disruption: Overturning Conventions and Shaking Up the Marketplace (0471165654) cover image
by Jean-Marie Dru
October 1996, Hardcover
Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market (0470185988) cover image
by Chetan Sharma, Joe Herzog, Victor Melfi
March 2008, Hardcover
US $29.95 Buy
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (0470051051) cover image
by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
April 2007, Hardcover (E-book also available)
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them (047004392X) cover image
by Peter Shankman
December 2006, Paperback (E-book also available)
The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (0470826479) cover image
by Joseph Baladi
March 2011, Hardcover (E-book also available)
US $37.95 Buy
Casting for Big Ideas: A New Manifesto for Agency Managers  (0471309540) cover image
by Andrew Jaffe
June 2003, Hardcover (E-book also available)
Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America (0471263044) cover image
by David Kiley
November 2002, Paperback (E-book also available)
US $16.95 Buy
Beyond Listening: Learning the Secret Language of Focus Groups (0471395625) cover image
by Bonnie Goebert
December 2001, Hardcover (E-book also available)
Under the Radar: Talking to Today's Cynical Consumer (0471174696) cover image
by Jonathan Bond, Richard Kirshenbaum
November 1997, Hardcover