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General & Introductory Business & Management

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Textbooks & Course Offerings (24) View

Contemporary Business, 15th Edition (EHEP002488) cover image
Contemporary Business, 15th Edition
by Louis E. Boone, David L. Kurtz
October 2012, ©2013
New
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (1118625161) cover image
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
by Idris Mootee
May 2013
Forthcoming
The Future of the Chemical Industry by 2050 (352733257X) cover image
The Future of the Chemical Industry by 2050
by Rafael Cayuela Valencia
June 2013
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All Titles in General & Introductory Business & Management (900)

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success (1118651189) cover image
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
by Neal Schaffer
September 2013, Hardcover
US $25.00 Add to Cart
Innovating Analytics: Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results (1118779487) cover image
Innovating Analytics: Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results
by Larry Freed
September 2013, Hardcover
US $26.00 Add to Cart
You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done (1118636708) cover image
You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done
by Liane Davey
September 2013, Hardcover
US $24.95 Add to Cart
The Year Without Pants: WordPress.com and the Future of Work (1118660633) cover image
The Year Without Pants: WordPress.com and the Future of Work
by Scott Berkun
September 2013, Hardcover, Jossey-Bass
US $26.95 Add to Cart
The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success (1118461304) cover image
The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success
by Alan Gregerman
September 2013, Hardcover, Jossey-Bass
US $26.95 Add to Cart
When: The Art of Perfect Timing (1118226119) cover image
When: The Art of Perfect Timing
by Stuart Albert
August 2013, Hardcover, Jossey-Bass
US $26.95 Add to Cart
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School (1118620127) cover image
Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
by Idris Mootee
August 2013, Hardcover
US $35.00 Add to Cart
Experience Design: A Framework for Integrating Brand, Experience, and Value (1118609638) cover image
Experience Design: A Framework for Integrating Brand, Experience, and Value
by Patrick Newbery, Kevin Farnham
August 2013, Paperback
US $32.00 Add to Cart
The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results (1118571649) cover image
The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results
by David K. Williams
July 2013, Hardcover
US $24.95 Add to Cart
The Leadership Contract: The Fine Print to Becoming a Great Leader (1118635574) cover image
The Leadership Contract: The Fine Print to Becoming a Great Leader
by Vince Molinaro
July 2013, Hardcover
US $24.95 Add to Cart
Celebrate 100: Centenarian Secrets to Success in Business and Life (1118525647) cover image
Celebrate 100: Centenarian Secrets to Success in Business and Life
by Steve Franklin, Lynn Peters Adler
July 2013, Hardcover
US $26.95 Add to Cart
Cracking Health Costs: How to Cut Your Company's Health Costs and Provide Employees Better Care (1118636481) cover image
Cracking Health Costs: How to Cut Your Company's Health Costs and Provide Employees Better Care
by Tom Emerick, Al Lewis
July 2013, Hardcover
US $45.00 Add to Cart
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition (1118604342) cover image
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, 2nd Edition
by Mike Schultz, John E. Doerr, Lee Frederikson
June 2013, Hardcover (E-book also available)
US $29.95 Add to Cart
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (1118625161) cover image
60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
by Idris Mootee
May 2013, Hardcover (E-book also available)
US $30.00 Add to Cart
The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier (1118413687) cover image
The Reality-Based Rules of the Workplace: Know What Boosts Your Value, Kills Your Chances, and Will Make You Happier
by Cy Wakeman
April 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Add to Cart
The Birkman Method: Your Personality at Work (1118207017) cover image
The Birkman Method: Your Personality at Work
by Sharon Birkman Fink, Stephanie Capparell
April 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Add to Cart
Managing Project Stakeholders: Building a Foundation to Achieve Project Goals (1118504275) cover image
Managing Project Stakeholders: Building a Foundation to Achieve Project Goals
by Tres Roeder
April 2013, Hardcover (E-book also available)
US $45.00 Add to Cart
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies (1118138279) cover image
The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies
by Dan Zarrella
April 2013, Hardcover (E-book also available)
US $24.95 Add to Cart
Zebras and Cheetahs: Look Different and Stay Agile to Survive the Business Jungle (1118631803) cover image
Zebras and Cheetahs: Look Different and Stay Agile to Survive the Business Jungle
by Micheal J. Burt, Colby B. Jubenville
April 2013, Hardcover (E-book also available)
US $25.00 Add to Cart
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future (111845295X) cover image
The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future
by John Gerzema, Michael D’Antonio
April 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Add to Cart
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