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Marketing & Sales

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Textbooks & Course Offerings in Marketing & Sales (54)

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016, Wiley E-Text
Marketing Research, 12th Edition (1119236088) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016, Wiley E-Text
Marketing Research Essentials, 9th Edition (1119228328) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016, Wiley E-Text
Marketing Research, 10th Edition (EHEP003220) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2014, ©2015
Understanding Leadership: Theories and Concepts, 3rd Edition (0471729124) cover image
Textbook
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
July 2014, ©2005, Paperback (E-book also available)
US $56.95 Buy
Marketing Management: The Big Picture (EHEP002878) cover image
Textbook
by Christie L. Nordhielm, Marta Dapena-Baron
January 2014, ©2015
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback (E-book also available)
US $99.95 Buy
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
Dalrymple's Sales Management: Concepts and Cases, 10th Edition (EHEP000182) cover image
Textbook
by William L. Cron, Thomas E. DeCarlo
December 2008, ©2009
Marketing Research Essentials, Second Canadian Edition (EHEP002917) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
August 2013, ©2013
Sustainability Marketing: A Global Perspective, 2nd Edition (1119966191) cover image
Textbook
by Frank-Martin Belz, Ken Peattie
October 2012, ©2012, Paperback
Wiley Pathways Selling, 1st Edition (EHEP000117) cover image
Textbook
by Tom Hopkins, Douglas J. Dalrymple, William L. Cron, Thomas E. DeCarlo
with Terri Horvath
March 2007, ©2008
Managing Business Relationships, 3e (EHEP002732) cover image
Textbook
by David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
September 2011, ©2011
Service Management and Marketing: Customer Management in Service Competition, 3rd Edition (0470727489) cover image
Textbook
by Christian Gronroos
July 2011, ©2007, Wiley E-Text
Supply Network Strategies, 2nd Edition (0470979305) cover image
Textbook
by Lars-Erik Gadde, Hakan Hakansson, Goran Persson
July 2011, ©2010, Wiley E-Text
Consumer Behaviour, 2nd Edition (EUDTE00333) cover image
Textbook
by Martin M. Evans, Gordon Foxall, Ahmad Jamal
July 2011, ©2009, Wiley E-Text
Wiley Pathways Marketing, 1st Edition (EHEP000751) cover image
Textbook
by Alexander Hiam
with Linda G. Rastelli
August 2006, ©2007
Loss Prevention in the Retail Business (EHEP000647) cover image
Textbook
by Rudolph C. Kimiecik, Chris Thomas
December 2005, ©2006
Listings:1-2021-4041-54