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Marketing & Sales

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Textbooks & Course Offerings in Marketing & Sales (58)

Marketing Ethics (EHEP002108) cover image
Textbook
by George G. Brenkert
March 2008, ©2008, Wiley-Blackwell
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (EHEP000904) cover image
Textbook
by Bill Donaldson, Tom O'Toole
May 2007, ©2007
The Business Marketing Course: Managing in Complex Networks, 2nd Edition (EHEP000913) cover image
Textbook
by David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
October 2006, ©2007
Services Marketing Management: A Strategic Perspective, 2nd Edition (EHEP000934) cover image
Textbook
by Hans Kasper, Piet van Helsdingen, Mark Gabbott
May 2006, ©2005
Geographic Information Systems and Science, 2nd Edition (0470870028) cover image
Textbook
by Paul A. Longley, Michael F. Goodchild, David J. Maguire, David W. Rhind
December 2005, ©2006, E-book
Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management (EHEP000969) cover image
Textbook
by Björn Axelsson, Frank Rozemeijer, Finn Wynstra
August 2005, ©2005
Rethinking Marketing: Developing a New Understanding of Markets (EHEP000888) cover image
Textbook
by Håkan Håkansson (Editor), Debbie Harrison (Editor), Alexandra Waluszewski (Editor)
June 2005, ©2004
Introducing Marketing Research (0471497703) cover image
Textbook
by Paul Baines, Bal Chansarkar
May 2002, ©2002, Paperback
Project Marketing: Beyond Competitive Bidding (0471486647) cover image
Textbook
by Bernard Cova, Pervez Ghauri, Robert Salle
April 2002, ©2002, Paperback
Managing Retail Consumption (0471489123) cover image
Textbook
by Barry J. Davies, Philippa Ward
March 2002, ©2002, Paperback
Wired Marketing: Energizing Business for e-Commerce (0471496456) cover image
Textbook
by Glenn Hardaker, Gary Graham
August 2001, ©2001, Paperback
International Marketing: Consuming Globally, Thinking Locally (0471897442) cover image
Textbook
by Andrew McAuley
June 2001, ©2001, Paperback
Quantitative Analysis in Marketing Management (0471964301) cover image
Textbook
by Luiz Moutinho, Mark Goode, Fiona Davies
May 2000, ©1998, Paperback
Understanding Marketing: A European Casebook (047186093X) cover image
Textbook
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
April 2000, ©2000, Paperback
Consumer Behaviour: A European Perspective (0471975133) cover image
Textbook
by Gerrit Antonides, W. Fred van Raaij
August 1999, ©1999, Paperback
Consumers and Services (0471962694) cover image
Textbook
by Mark Gabbott, Gillian Hogg
June 1998, ©1998, Paperback
Consumers and Services (0471957976) cover image
Textbook
by Mark Gabbott, Gillian Hogg
June 1998, ©1998, Hardcover
Sustainability Marketing: A Global Perspective (EUDTE00449) cover image
Textbook
by Frank-Martin Belz, Ken Peattie
September 2010, ©2010, Wiley E-Text
Listings:1-2021-4041-58