Wiley
Wiley.com

Marketing & Sales

Show: All Only Textbooks & Course Offerings      Sort by:

Textbooks & Course Offerings in Marketing & Sales (64)

Strategic Market Management, European Edition (0470727926) cover image
Textbook
Strategic Market Management, European Edition
by David A. Aaker, Damien McLoughlin
July 2011, ©2007, Wiley E-Text
Supply Network Strategies, 2nd Edition (0470979305) cover image
Textbook
Supply Network Strategies, 2nd Edition
by Lars-Erik Gadde, Hakan Hakansson, Goran Persson
July 2011, ©2010, Wiley E-Text
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (EHEP000904) cover image
Textbook
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition
by Bill Donaldson, Tom O'Toole
May 2007, ©2007
Service Management and Marketing: Customer Management in Service Competition, 3rd Edition (EHEP000903) cover image
Textbook
Service Management and Marketing: Customer Management in Service Competition, 3rd Edition
by Christian Gronroos
February 2007, ©2007
The Business Marketing Course: Managing in Complex Networks, 2nd Edition (EHEP000913) cover image
Textbook
The Business Marketing Course: Managing in Complex Networks, 2nd Edition
by David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
October 2006, ©2007
Services Marketing Management: A Strategic Perspective, 2nd Edition (EHEP000934) cover image
Textbook
Services Marketing Management: A Strategic Perspective, 2nd Edition
by Hans Kasper, Piet van Helsdingen, Mark Gabbott
May 2006, ©2005
Sustainability Marketing: A Global Perspective (EUDTE00449) cover image
Textbook
Sustainability Marketing: A Global Perspective
by Frank-Martin Belz, Ken Peattie
September 2010, ©2010, Wiley E-Text
Essentials of Marketing Research, 2nd Edition (0470052023) cover image
Textbook
Essentials of Marketing Research, 2nd Edition
by V. Kumar, David A. Aaker, George S. Day
March 2006, ©2002, E-book
US $124.95 Add to Cart
Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management (EHEP000969) cover image
Textbook
Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management
by Bjorn Axelsson, Frank Rozemeijer, Finn Wynstra
August 2005, ©2005
Rethinking Marketing: Developing a New Understanding of Markets (EHEP000888) cover image
Textbook
Rethinking Marketing: Developing a New Understanding of Markets
by Håkan Håkansson (Editor), Debbie Harrison (Editor), Alexandra Waluszewski (Editor)
June 2005, ©2004
Marketing Research Essentials, Canadian Edition (0470161337) cover image
Textbook
Marketing Research Essentials, Canadian Edition
by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan
February 2009, ©2009, E-book
US $60.95 Add to Cart
Strategic Marketing: In the Customer Driven Organization (0470849851) cover image
Textbook
Strategic Marketing: In the Customer Driven Organization
by Frank Bradley
June 2003, ©2003, Paperback
US $70.95 Add to Cart
Introducing Marketing Research (0471497703) cover image
Textbook
Introducing Marketing Research
by Paul Baines, Bal Chansarkar
May 2002, ©2002, Paperback
Project Marketing: Beyond Competitive Bidding (0471486647) cover image
Textbook
Project Marketing: Beyond Competitive Bidding
by Bernard Cova, Pervez Ghauri, Robert Salle
April 2002, ©2002, Paperback
Managing Retail Consumption (0471489123) cover image
Textbook
Managing Retail Consumption
by Barry J. Davies, Philippa Ward
March 2002, ©2002, Paperback
Wired Marketing: Energizing Business for e-Commerce (0471496456) cover image
Textbook
Wired Marketing: Energizing Business for e-Commerce
by Glenn Hardaker, Gary Graham
August 2001, ©2001, Paperback
International Marketing: Consuming Globally, Thinking Locally (0471897442) cover image
Textbook
International Marketing: Consuming Globally, Thinking Locally
by Andrew McAuley
June 2001, ©2001, Paperback
Quantitative Analysis in Marketing Management (0471964301) cover image
Textbook
Quantitative Analysis in Marketing Management
by Luiz Moutinho, Mark Goode, Fiona Davies
May 2000, ©2000, Paperback
Understanding Marketing: A European Casebook (047186093X) cover image
Textbook
Understanding Marketing: A European Casebook
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
April 2000, ©2000, Paperback
Consumer Behaviour: A European Perspective (0471975133) cover image
Textbook
Consumer Behaviour: A European Perspective
by Gerrit Antonides, W. Fred van Raaij
August 1999, ©1999, Paperback
Listings:1-2021-4041-6061-64