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Consumer Behavior

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Textbooks & Course Offerings (4) View

Consumer Behaviour: A European Perspective (0471975133) cover image
by Gerrit Antonides, W. Fred van Raaij
August 1999, ©1999
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All Titles in Consumer Behavior (27)

The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
Business Gamification For Dummies (1118466934) cover image
by Kris Duggan, Kate Shoup
February 2013, Paperback (E-book also available)
US $26.99 Buy
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2014, Journal
Psychology & Marketing (MAR) cover image
Journal
2014, Journal
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (0813823978) cover image
by Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat
May 2012, Hardcover, Wiley-Blackwell (E-book also available)
US $216.95 Buy
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (0470400919) cover image
by Kit Yarrow, Jayne O'Donnell
September 2009, Hardcover, Jossey-Bass (E-book also available)
US $24.95 Buy
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (1118950291) cover image
by Erwan Rambourg
October 2014, Hardcover
US $34.95 Buy
Consumer Behavior For Dummies (0470449837) cover image
by Laura Lake
May 2009, Paperback (E-book also available)
US $21.99 Buy
Take Their Breath Away: How Imaginative Service Creates Devoted Customers  (0470443502) cover image
by Chip R. Bell, John R. Patterson
May 2009, Hardcover (E-book also available)
US $24.95 Buy
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience (0470404639) cover image
by Jonathan M. Tisch
with Karl Weber
March 2009, Paperback (E-book also available)
US $14.95 Buy
Consumer India: Inside the Indian Mind and Wallet (0470824654) cover image
by Dheeraj Sinha
February 2011, Paperback (E-book also available)
US $32.00 Buy
The Vibe: The Marketing Handbook for Every Product, Service and Industry (1742169732) cover image
by Gary Bertwistle
June 2010, Paperback, Wrightbooks (E-book also available)
US $34.95 Buy
Consumer Behaviour , 2nd Edition (EHEP000985) cover image
Textbook
by Martin M. Evans, Gordon Foxall, Ahmad Jamal
December 2009, ©2009
Elite China: Luxury Consumer Behavior in China (0470822678) cover image
by Pierre Xiao Lu
August 2008, Paperback (E-book also available)
US $45.00 Buy
Body of Truth: Leveraging What Consumers Can't or Won't Say (0471444391) cover image
by Dan Hill
August 2003, Hardcover
US $29.95 Buy
Being the Shopper: Understanding the Buyer's Choice (0471151351) cover image
by Phil Lempert
June 2002, Hardcover (E-book also available)
US $27.95 Buy
Beyond Listening: Learning the Secret Language of Focus Groups (0471395625) cover image
by Bonnie Goebert
December 2001, Hardcover (E-book also available)
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