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Textbooks & Course Offerings (4) View

Consumer Behaviour , 2nd Edition (EHEP000985) cover image
Consumer Behaviour , 2nd Edition
by Martin M Evans, Gordon Foxall, Ahmad Jamal
June 2009, ©2009
Consumer Behaviour: A European Perspective (0471975133) cover image
Consumer Behaviour: A European Perspective
by Gerrit Antonides, W. Fred van Raaij
July 1999, ©1999
Forthcoming
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (0813823978) cover image
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
by Jacqueline H. Beckley, MBA, Dulce Paredes, Kannapon Lopetcharat
May 2012
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All Titles in Consumer Behavior (27)

The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
The Arab World Unbound: Tapping into the Power of 350 Million Consumers
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass
US $39.95 Add to Cart
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (0813823978) cover image
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
by Jacqueline H. Beckley, MBA, Dulce Paredes, Kannapon Lopetcharat
May 2012, Hardcover, Wiley-Blackwell
US $199.95 Add to Cart
Family and Consumer Sciences Research Journal (FCSR) cover image
Family and Consumer Sciences Research Journal
2012, Journal
Psychology and Marketing (MAR) cover image
Psychology and Marketing
2012, Journal
Journal of Industrial Ecology (JIEC) cover image
Journal of Industrial Ecology
2012, Journal
Journal of Consumer Behaviour (CB) cover image
Journal of Consumer Behaviour
2012, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal of Consumer Affairs
2012, Journal
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (0470400919) cover image
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
by Kit Yarrow, Jayne O'Donnell
September 2009, Hardcover, Jossey-Bass (E-Book also available)
US $24.95 Add to Cart
Consumer Behavior For Dummies (0470449837) cover image
Consumer Behavior For Dummies
by Laura Lake
May 2009, Paperback (E-Book also available)
US $21.99 Add to Cart
Take Their Breath Away: How Imaginative Service Creates Devoted Customers (0470443502) cover image
Take Their Breath Away: How Imaginative Service Creates Devoted Customers
by Chip R. Bell, John R. Patterson
May 2009, Hardcover (E-Book also available)
US $24.95 Add to Cart
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience (0470404639) cover image
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
by Jonathan M. Tisch
with Karl Weber
March 2009, Paperback (E-Book also available)
US $14.95 Add to Cart
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience (0470043555) cover image
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
by Jonathan M. Tisch
with Karl Weber
February 2007, Hardcover (E-Book also available)
US $26.95 Add to Cart
Consumer India: Inside the Indian Mind and Wallet (0470824654) cover image
Consumer India: Inside the Indian Mind and Wallet
by Dheeraj Sinha
February 2011, Paperback (E-Book also available)
US $24.95 Add to Cart
The Vibe: The Marketing Handbook for Every Product, Service and Industry (1742169732) cover image
The Vibe: The Marketing Handbook for Every Product, Service and Industry
by Gary Bertwistle
April 2010, Paperback, Wrightbooks
US $18.95 Add to Cart
Consumer Behaviour , 2nd Edition (EHEP000985) cover image
Consumer Behaviour , 2nd Edition
by Martin M Evans, Gordon Foxall, Ahmad Jamal
June 2009, ©2009
Elite China: Luxury Consumer Behavior in China (0470822678) cover image
Elite China: Luxury Consumer Behavior in China
by Pierre Xiao Lu
August 2008, Paperback (E-Book also available)
US $38.00 Add to Cart
Body of Truth: Leveraging What Consumers Can't or Won't Say (0471444391) cover image
Body of Truth: Leveraging What Consumers Can't or Won't Say
by Dan Hill
August 2003, Hardcover
US $29.95 Add to Cart
Winning in the Indian Market: Understanding the Transformation of Consumer India (047082199X) cover image
Winning in the Indian Market: Understanding the Transformation of Consumer India
by Rama Bijapurkar
November 2007, Paperback
US $22.95 Add to Cart
The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries (047084034X) cover image
The Leisure Economy: How Changing Demographics, Economics, and Generational Attitudes Will Reshape Our Lives and Our Industries
by Linda Nazareth
October 2007, Hardcover (E-Book also available)
US $29.95 Add to Cart
Being the Shopper: Understanding the Buyer's Choice (0471151351) cover image
Being the Shopper: Understanding the Buyer's Choice
by Phil Lempert
June 2002, Hardcover (E-Book also available)
US $27.95 Add to Cart
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