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Consumer Behavior

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Textbooks & Course Offerings (4) View

Consumers and Services (0471957976) cover image
by Mark Gabbott, Gillian Hogg
June 1998, ©1998
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All Titles in Consumer Behavior (29)

The Wallet Allocation Rule: Winning the Battle for Share (111903731X) cover image
by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye
February 2015, Hardcover
US $19.95 Buy
The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
Business Gamification For Dummies (1118466934) cover image
by Kris Duggan, Kate Shoup
February 2013, Paperback (E-book also available)
US $26.99 Buy
Journal of Consumer Affairs (JOCA) cover image
Journal
2014, Journal
Journal of Industrial Ecology (JIE3) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Psychology & Marketing (MAR) cover image
Journal
2014, Journal
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (0813823978) cover image
by Jacqueline H. Beckley, Dulce Paredes, Kannapon Lopetcharat
May 2012, Hardcover, Wiley-Blackwell (E-book also available)
US $216.95 Buy
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun (1118950291) cover image
by Erwan Rambourg
October 2014, Hardcover (E-book also available)
US $34.95 Buy
Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail (0470400919) cover image
by Kit Yarrow, Jayne O'Donnell
September 2009, Hardcover, Jossey-Bass (E-book also available)
US $24.95 Buy
Consumer Behavior For Dummies (0470449837) cover image
by Laura Lake
May 2009, Paperback (E-book also available)
US $21.99 Buy
Take Their Breath Away: How Imaginative Service Creates Devoted Customers  (0470443502) cover image
by Chip R. Bell, John R. Patterson
May 2009, Hardcover (E-book also available)
US $24.95 Buy
Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience (0470404639) cover image
by Jonathan M. Tisch
with Karl Weber
March 2009, Paperback (E-book also available)
US $14.95 Buy
Consumer Behaviour , 2nd Edition (EHEP000985) cover image
Textbook
by Martin M. Evans, Gordon Foxall, Ahmad Jamal
December 2009, ©2009
Consumer India: Inside the Indian Mind and Wallet (0470824654) cover image
by Dheeraj Sinha
February 2011, Paperback (E-book also available)
US $32.00 Buy
The Vibe: The Marketing Handbook for Every Product, Service and Industry (1742169732) cover image
by Gary Bertwistle
June 2010, Paperback, Wrightbooks (E-book also available)
US $34.95 Buy
Being the Shopper: Understanding the Buyer's Choice (0471151351) cover image
by Phil Lempert
June 2002, Hardcover (E-book also available)
US $27.95 Buy
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