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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research, 12th Edition (EHEP003394) cover image
by David A. Aaker
November 2015, ©2016
Forthcoming
Direct Selling For Dummies (111907648X) cover image
by Consumer Dummies
October 2015
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All Titles in General Marketing & Sales (370)

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine (1119047609) cover image
by Jeanne Bliss
June 2015, Hardcover, Jossey-Bass (E-book also available)
US $28.00 Buy
The Sales Bible, New Edition: The Ultimate Sales Resource (1118985818) cover image
by Jeffrey Gitomer
December 2014, Paperback
US $20.00 Buy
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image
by Alina Wheeler
November 2012, Hardcover (E-book also available)
US $45.00 Buy
Leading with Noble Purpose: How to Create a Tribe of True Believers (1119119804) cover image
by Lisa Earle McLeod
February 2016, Hardcover
US $24.00 Buy
Marketing Research Essentials, 9th Edition (EHEP003406) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016
Influencer Marketing For Dummies (1119114098) cover image
by Consumer Dummies
December 2015, Paperback
US $26.99 Buy
Marketing Research, 12th Edition (EHEP003394) cover image
Textbook
by David A. Aaker
November 2015, ©2016
Patterns of Entrepreneurship Management, 5th Edition (EHEP003401) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
November 2015, ©2016
Critical Selling Skills: How Top Performers Accelerate the Sales Process and Close More Deals (1119052556) cover image
by Justin Zappulla, Nick Kane
October 2015, Hardcover
US $28.00 Buy
Direct Selling For Dummies (111907648X) cover image
by Consumer Dummies
October 2015, Paperback
US $24.99 Buy
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data (1119037360) cover image
by Omer Artun, Dominique Levin
August 2015, Hardcover
US $29.00 Buy
YouthNation: Building Remarkable Brands in a Youth-Driven Culture (1118981146) cover image
by Matt Britton
April 2015, Hardcover (E-book also available)
US $25.00 Buy
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results (1119043123) cover image
by Jenny Dearborn
March 2015, Hardcover (E-book also available)
US $28.00 Buy
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines (1119002583) cover image
by Sean V. Bradley
January 2015, Hardcover (E-book also available)
US $25.00 Buy
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