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General Marketing & Sales

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Textbooks & Course Offerings (25) View

Global Marketing Management, 5th Edition (EHEP000249) cover image
Global Marketing Management, 5th Edition
by Masaaki (Mike) Kotabe, Kristiaan Helsen
January 2010, ©2010
New
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
Outlaw: Fight for Your Customers and Sell Without Fear
by Trent Leyshan
April 2013
Forthcoming
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work
by Eric Baron
May 2013
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All Titles in General Marketing & Sales (335)

The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers (1118018214) cover image
The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers
by Becky Carroll
July 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships (0470639334) cover image
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
by Paul Gillin, Eric Schwartzman
January 2011, Hardcover (E-book also available)
US $27.95 Add to Cart
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (0470651245) cover image
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business
by Robert Wollan, Nick Smith, Catherine Zhou
January 2011, Hardcover (E-book also available)
US $27.95 Add to Cart
Mr. Shmooze: The Art and Science of Selling Through Relationships (0470874368) cover image
Mr. Shmooze: The Art and Science of Selling Through Relationships
by Richard Abraham
October 2010, Hardcover (E-book also available)
US $19.95 Add to Cart
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
August 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
The Customer-Centric Web Harnessing the Power of Holistic Conversion Rate Optimization (1118759672) cover image
The Customer-Centric Web Harnessing the Power of Holistic Conversion Rate Optimization
by Benji Rabhan
September 2013, Paperback
US $15.00 Add to Cart
The Passion Conversation: Sparking, Sustaining, and Spreading Word of Mouth Marketing (111853333X) cover image
The Passion Conversation: Sparking, Sustaining, and Spreading Word of Mouth Marketing
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
September 2013, Hardcover
US $25.00 Add to Cart
Laddering: Unlocking the Potential of Consumer Behavior (1118566122) cover image
Laddering: Unlocking the Potential of Consumer Behavior
by Eric V. Holtzclaw
July 2013, Hardcover
US $27.95 Add to Cart
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition (1118488768) cover image
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
by David Meerman Scott
July 2013, Paperback
US $24.00 Add to Cart
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work
by Eric Baron
May 2013, Hardcover (E-book also available)
US $24.95 Add to Cart
Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause (1118521552) cover image
Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause
by Christine Clifford
April 2013, Hardcover (E-book also available)
US $22.95 Add to Cart
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (1118457471) cover image
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers
by Carlos Martinez Onaindia, Brian Resnick
April 2013, Hardcover (E-book also available)
US $49.95 Add to Cart
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere (1118602250) cover image
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere
by Kevin Hogan
March 2013, Hardcover (E-book also available)
US $24.95 Add to Cart
People Love You: The Real Secret to Delivering Legendary Customer Experiences (1118433246) cover image
People Love You: The Real Secret to Delivering Legendary Customer Experiences
by Jeb Blount
February 2013, Hardcover (E-book also available)
US $21.95 Add to Cart
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website (111843076X) cover image
Setting Profitable Prices: A Step-by-Step Guide to Pricing Strategy--Without Hiring a Consultant, + Website
by Marlene Jensen
January 2013, Paperback (E-book also available)
US $49.95 Add to Cart
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Add to Cart
Social CRM For Dummies (1118242491) cover image
Social CRM For Dummies
by Kyle Lacy, Stephanie Diamond, Jon Ferrara
January 2013, Paperback (E-book also available)
US $24.99 Add to Cart
Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud (1118408098) cover image
Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
by Lisa Earle McLeod
November 2012, Hardcover (E-book also available)
US $22.95 Add to Cart
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
by Alina Wheeler
November 2012, Hardcover (E-book also available)
US $45.00 Add to Cart
Supremely Successful Selling: Discovering the Magic Ingredient (1118162331) cover image
Supremely Successful Selling: Discovering the Magic Ingredient
by Jerold Panas
October 2012, Hardcover (E-book also available)
US $24.95 Add to Cart
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