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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research, 10th Edition (EHEP003220) cover image
by Carl McDaniel, Jr., Roger Gates
October 2014, ©2015
New
Forthcoming
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014
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All Titles in General Marketing & Sales (372)

Innovative Presentations For Dummies (1118856651) cover image
by Ray Anthony, Barbara Boyd
June 2014, Paperback (E-book also available)
US $26.99 Buy
Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014, Paperback (E-book also available)
US $26.99 Buy
Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud (1118408098) cover image
by Lisa Earle McLeod
November 2012, Hardcover (E-book also available)
US $22.95 Buy
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image
by Alina Wheeler
November 2012, Hardcover (E-book also available)
US $45.00 Buy
The Sales Bible, New Edition: The Ultimate Sales Resource (1118985818) cover image
by Jeffrey Gitomer
December 2014, Paperback
US $20.00 Buy
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014, Paperback
US $26.99 Buy
Marketing Research, 10th Edition (EHEP003220) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2014, ©2015
UnSelling: The New Customer Experience  (1118943007) cover image
by Scott Stratten, Alison Kramer
September 2014, Hardcover
US $25.00 Buy
Marketing For Dummies, 4th Edition (1118880803) cover image
by Alexander Hiam
May 2014, Paperback (E-book also available)
US $24.99 Buy
Marketing Automation For Dummies (1118772229) cover image
by Mathew Sweezey
April 2014, Paperback (E-book also available)
US $26.99 Buy
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles (1118797418) cover image
by Tom Spitale, Mary Abbazia
March 2014, Hardcover (E-book also available)
US $24.00 Buy
The Art of Product Design: Changing How Things Get Made (1118763343) cover image
by Hardi Meybaum
February 2014, Hardcover (E-book also available)
US $30.00 Buy
Recommend This!: Delivering Digital Experiences that People Want to Share (1118836693) cover image
by Jason Thibeault, Kirby Wadsworth
February 2014, Hardcover (E-book also available)
US $25.00 Buy
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (111861125X) cover image
by Denise Lee Yohn
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers (1118611284) cover image
by Tim Halloran
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
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