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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (21) View

Global Marketing Management, 5th Edition (EHEP000249) cover image
by Masaaki (Mike) Kotabe, Kristiaan Helsen
January 2010, ©2010
New
Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014
Forthcoming
Marketing For Dummies, 4th Edition (1118880803) cover image
by Alexander Hiam
May 2014
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All Titles in General Marketing & Sales (366)

Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014, Paperback (E-book also available)
US $26.99 Buy
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles (1118797418) cover image
by Tom Spitale, Mary Abbazia
March 2014, Hardcover (E-book also available)
US $24.00 Buy
Recommend This!: Delivering Digital Experiences that People Want to Share (1118836693) cover image
by Jason Thibeault, Kirby Wadsworth
February 2014, Hardcover (E-book also available)
US $25.00 Buy
People Love You: The Real Secret to Delivering Legendary Customer Experiences (1118433246) cover image
by Jeb Blount
February 2013, Hardcover (E-book also available)
US $21.95 Buy
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image
by Alina Wheeler
November 2012, Hardcover (E-book also available)
US $45.00 Buy
UnSelling: Stop Selling. Start Connecting.  (1118943007) cover image
by Scott Stratten
September 2014, Hardcover
US $25.00 Buy
Customer Engagement For Dummies (1118725603) cover image
by Consumer Dummies
September 2014, Paperback
US $26.99 Buy
Innovative Presentations For Dummies (1118856651) cover image
by Ray Anthony, Barbara Boyd
June 2014, Paperback
US $26.99 Buy
Marketing For Dummies, 4th Edition (1118880803) cover image
by Alexander Hiam
May 2014, Paperback (E-book also available)
US $24.99 Buy
Marketing Automation For Dummies (1118772229) cover image
by Mathew Sweezey
April 2014, Paperback (E-book also available)
US $26.99 Buy
The Art of Product Design: Changing How Things Get Made (1118763343) cover image
by Hardi Meybaum
February 2014, Hardcover (E-book also available)
US $30.00 Buy
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers (1118611284) cover image
by Tim Halloran
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (111861125X) cover image
by Denise Lee Yohn
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization (1118759672) cover image
by Benji Rabhan
September 2013, Paperback (E-book also available)
US $15.00 Buy
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (111853333X) cover image
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
August 2013, Hardcover (E-book also available)
US $25.00 Buy
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