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Textbooks & Course Offerings in General Marketing & Sales (19)

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016, Wiley E-Text
Marketing Research, 12th Edition (1119236088) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016, Wiley E-Text
Marketing Research Essentials, 9th Edition (1119228328) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016, Wiley E-Text
Marketing Research, 10th Edition (EHEP003220) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2014, ©2015
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback (E-book also available)
US $99.95 Buy
Marketing Research Essentials, Second Canadian Edition (EHEP002917) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
August 2013, ©2013
Managing Business Relationships, 3e (EHEP002732) cover image
Textbook
by David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
September 2011, ©2011
Service Management and Marketing: Customer Management in Service Competition, 3rd Edition (0470727489) cover image
Textbook
by Christian Gronroos
July 2011, ©2007, Wiley E-Text
Internet Marketing , 3rd Edition (0471390518) cover image
Textbook
by Charles F. Hofacker
June 2000, ©2001, Paperback
US $172.95 Buy
Services Marketing (0471180343) cover image
Textbook
by David L. Kurtz, Kenneth E. Clow
September 1997, ©1998, Paperback
Applied Multivariate Techniques  (0471310646) cover image
Textbook
by Subhash Sharma
October 1995, ©1996, Hardcover
US $232.95 Buy
Marketing Theory: Evolution and Evaluation (0471635278) cover image
Textbook
by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
August 1988, ©1988, Paperback
International Marketing Research, 3rd Edition (EHEP000860) cover image
Textbook
by C. Samuel Craig, Susan P. Douglas
December 2009, ©2005
In Search of a New Logic for Marketing: Foundations of Contemporary Theory (EHEP000921) cover image
Textbook
by Christian Gronroos
March 2008, ©2007
Marketing Ethics (EHEP002108) cover image
Textbook
by George G. Brenkert
March 2008, ©2008, Wiley-Blackwell
Services Marketing Management: A Strategic Perspective, 2nd Edition (EHEP000934) cover image
Textbook
by Hans Kasper, Piet van Helsdingen, Mark Gabbott
May 2006, ©2005
International Marketing: Consuming Globally, Thinking Locally (0471897442) cover image
Textbook
by Andrew McAuley
June 2001, ©2001, Paperback
Understanding Marketing: A European Casebook (047186093X) cover image
Textbook
by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
April 2000, ©2000, Paperback