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General Marketing & Sales

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Textbooks & Course Offerings in General Marketing & Sales (22)

Marketing Research, 10th Edition (EHEP003220) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2014, ©2015
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
Marketing Research Essentials, 8th Edition (EHEP002494) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
Global Marketing Management, 5th Edition (EHEP000249) cover image
Textbook
by Masaaki (Mike) Kotabe, Kristiaan Helsen
January 2010, ©2010
Marketing Research, 10th Edition (EHEP000239) cover image
Textbook
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
December 2009, ©2010
Marketing Mistakes and Successes, 11th Edition (EHEP000187) cover image
Textbook
by Robert F. Hartley
February 2009, ©2009
Managing Business Relationships, 3e (EHEP002732) cover image
Textbook
by David Ford, Lars-Erik Gadde, Hakan Hakansson, Ivan Snehota
September 2011, ©2011
International Marketing Research, 3rd Edition (EHEP000860) cover image
Textbook
by C. Samuel Craig, Susan P. Douglas
December 2009, ©2005
Internet Marketing 3rd Edition with Wall Street Journal Handbook Set (0471215651) cover image
Textbook
by Charles F. Hofacker
August 2001, ©2001, Paperback
US $156.95 Buy
Internet Marketing , 3rd Edition (0471390518) cover image
Textbook
by Charles F. Hofacker
June 2000, ©2001, Paperback
US $156.95 Buy
Services Marketing (0471180343) cover image
Textbook
by David L. Kurtz, Kenneth E. Clow
September 1997, ©1998, Paperback
Applied Multivariate Techniques  (0471310646) cover image
Textbook
by Subhash Sharma
October 1995, ©1996, Hardcover
US $212.95 Buy
Marketing Theory: Evolution and Evaluation (0471635278) cover image
Textbook
by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
August 1988, ©1988, Paperback
In Search of a New Logic for Marketing: Foundations of Contemporary Theory (EHEP000921) cover image
Textbook
by Christian Gronroos
March 2008, ©2007
Marketing Ethics (EHEP002108) cover image
Textbook
by George G. Brenkert
March 2008, ©2008, Wiley-Blackwell
Services Marketing Management: A Strategic Perspective, 2nd Edition (EHEP000934) cover image
Textbook
by Hans Kasper, Piet van Helsdingen, Mark Gabbott
May 2006, ©2005
Marketing Research Essentials, Second Canadian Edition (EHEP002917) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
August 2013, ©2013
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