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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Forthcoming
UnSelling: The New Customer Experience  (1118943007) cover image
by Scott Stratten, Alison Kramer
September 2014
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All Titles in General Marketing & Sales (373)

Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization (1118759672) cover image
by Benji Rabhan
September 2013, Paperback (E-book also available)
US $15.00 Buy
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (111853333X) cover image
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
August 2013, Hardcover (E-book also available)
US $25.00 Buy
Laddering: Unlocking the Potential of Consumer Behavior (1118566122) cover image
by Eric V. Holtzclaw
July 2013, Hardcover (E-book also available)
US $27.95 Buy
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
by Eric Baron
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause (1118521552) cover image
by Christine Clifford
April 2013, Hardcover (E-book also available)
US $22.95 Buy
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (1118457471) cover image
by Carlos Martinez Onaindia, Brian Resnick
April 2013, Hardcover (E-book also available)
US $49.95 Buy
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere (1118602250) cover image
by Kevin Hogan
March 2013, Hardcover (E-book also available)
US $24.95 Buy
People Love You: The Real Secret to Delivering Legendary Customer Experiences (1118433246) cover image
by Jeb Blount
February 2013, Hardcover (E-book also available)
US $21.95 Buy
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Buy
Social CRM For Dummies (1118242491) cover image
by Kyle Lacy, Stephanie Diamond, Jon Ferrara
January 2013, Paperback (E-book also available)
US $24.99 Buy
Supremely Successful Selling: Discovering the Magic Ingredient (1118162331) cover image
by Jerold Panas
October 2012, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
Small Business Marketing Kit For Dummies, 3rd Edition (1118311833) cover image
by Barbara Findlay Schenck
September 2012, Paperback (E-book also available)
US $29.99 Buy
Marketing Research Essentials, 8th Edition (EHEP002494) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Infographics: The Power of Visual Storytelling (1118314042) cover image
by Jason Lankow, Josh Ritchie, Ross Crooks
September 2012, Paperback (E-book also available)
US $29.95 Buy
People Buy You: The Real Secret to what Matters Most in Business (0470599111) cover image
by Jeb Blount
June 2010, Hardcover (E-book also available)
US $21.95 Buy
Research World (RWM3) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
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