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Textbooks & Course Offerings (21) View

Marketing Research Essentials, 9th Edition (EHEP003655) cover image
by Carl McDaniel, Jr., Roger Gates
January 2016, ©2016
Forthcoming
Salesforce Marketing Cloud For Dummies (1119122090) cover image
by Chester Bullock, Mark Pollard
June 2017
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All Titles in General Marketing & Sales (386)

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue (1119167965) cover image
by Nick Mehta, Dan Steinman, Lincoln Murphy, Maria Martinez (Foreword by)
February 2016, Hardcover (E-book also available)
US $30.00 Buy
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage (1119223008) cover image
by Roland Smart
February 2016, Hardcover (E-book also available)
US $25.00 Buy
Leading with Noble Purpose: How to Create a Tribe of True Believers (1119119804) cover image
by Lisa Earle McLeod
February 2016, Hardcover (E-book also available)
US $24.00 Buy
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue (1119166713) cover image
by Aaron Ross, Jason Lemkin
February 2016, Hardcover (E-book also available)
US $30.00 Buy
Patterns of Entrepreneurship Management, 5th Edition (EHEP003649) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
January 2016, ©2016
Marketing Research Essentials, 9th Edition (EHEP003655) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
January 2016, ©2016
Marketing Research, 12th Edition (EHEP003646) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016
Influencer Marketing For Dummies (1119114098) cover image
by Kristy Sammis, Cat Lincoln, Stefania Pomponi
with Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou
December 2015, Paperback (E-book also available)
US $26.99 Buy
Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals (1119052556) cover image
by Nick Kane, Justin Zappulla
October 2015, Hardcover (E-book also available)
US $28.00 Buy
Direct Selling For Dummies (111907648X) cover image
by Belinda Ellsworth
October 2015, Paperback (E-book also available)
US $24.99 Buy
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data (1119037360) cover image
by Omer Artun, Dominique Levin
August 2015, Hardcover (E-book also available)
US $29.00 Buy
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine (1119047609) cover image
by Jeanne Bliss
June 2015, Hardcover, Jossey-Bass (E-book also available)
US $28.00 Buy
YouthNation: Building Remarkable Brands in a Youth-Driven Culture (1118981146) cover image
by Matt Britton
April 2015, Hardcover (E-book also available)
US $25.00 Buy
The Experience: The 5 Principles of Disney Service and Relationship Excellence (1119028655) cover image
by Bruce Loeffler, Brian Church
April 2015, Hardcover (E-book also available)
US $25.00 Buy
Journal of Consumer Behaviour (CB) cover image
Journal
2017, Journal
Listings:1-2021-4041-6061-80more...