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Textbooks & Course Offerings (20) View

Marketing Research, 11th Edition (EHEP003708) cover image
by Carl McDaniel, Jr., Roger Gates
January 2018, ©2018
New
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition (1118980824) cover image
by Alina Wheeler, Debbie Millman (Foreword by)
October 2017
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All Titles in General Marketing & Sales (381)

Small Business Marketing Strategies All-In-One For Dummies (1119236916) cover image
by Consumer Dummies
May 2016, Paperback (E-book also available)
US $29.99 Buy
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (1119145872) cover image
by Kerry Smith, Dan Hanover
April 2016, Hardcover (E-book also available)
US $29.00 Buy
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, 3rd Edition (1119227828) cover image
by Robert Solomon, Ian Schafer (Foreword by)
April 2016, Hardcover (E-book also available)
US $22.00 Buy
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage (1119223008) cover image
by Roland Smart
February 2016, Hardcover (E-book also available)
US $25.00 Buy
Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue (1119167965) cover image
by Nick Mehta, Dan Steinman, Lincoln Murphy, Maria Martinez (Foreword by)
February 2016, Hardcover (E-book also available)
US $30.00 Buy
Leading with Noble Purpose: How to Create a Tribe of True Believers (1119119804) cover image
by Lisa Earle McLeod
February 2016, Hardcover (E-book also available)
US $24.00 Buy
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue (1119166713) cover image
by Aaron Ross, Jason Lemkin
February 2016, Hardcover (E-book also available)
US $30.00 Buy
Marketing Research Essentials, 9th Edition (EHEP003655) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
January 2016, ©2016
Patterns of Entrepreneurship Management, 5th Edition (EHEP003649) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
January 2016, ©2016
Marketing Research, 12th Edition (EHEP003646) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016
Influencer Marketing For Dummies (1119114098) cover image
by Kristy Sammis, Cat Lincoln, Stefania Pomponi
with Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou
December 2015, Paperback (E-book also available)
US $26.99 Buy
Research World (RWM3) cover image
Journal
2017, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2017, Journal
Psychology & Marketing (MAR) cover image
Journal
2017, Journal
Natural Gas & Electricity (GAS) cover image
Journal
2017, Journal
Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals (1119052556) cover image
by Nick Kane, Justin Zappulla
October 2015, Hardcover (E-book also available)
US $28.00 Buy
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