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Textbooks & Course Offerings (19) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
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All Titles in General Marketing & Sales (384)

Marketing Research Essentials, 9th Edition (1119228328) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016, Wiley E-Text
Influencer Marketing For Dummies (1119114098) cover image
by Kristy Sammis, Cat Lincoln, Stefania Pomponi
with Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou
December 2015, Paperback (E-book also available)
US $26.99 Buy
Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals (1119052556) cover image
by Nick Kane, Justin Zappulla
October 2015, Hardcover (E-book also available)
US $28.00 Buy
Direct Selling For Dummies (111907648X) cover image
by Belinda Ellsworth
October 2015, Paperback (E-book also available)
US $24.99 Buy
Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data (1119037360) cover image
by Omer Artun, Dominique Levin
August 2015, Hardcover (E-book also available)
US $29.00 Buy
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine (1119047609) cover image
by Jeanne Bliss
June 2015, Hardcover, Jossey-Bass (E-book also available)
US $28.00 Buy
YouthNation: Building Remarkable Brands in a Youth-Driven Culture (1118981146) cover image
by Matt Britton
April 2015, Hardcover (E-book also available)
US $25.00 Buy
The Experience: The 5 Principles of Disney Service and Relationship Excellence (1119028655) cover image
by Bruce Loeffler, Brian Church
April 2015, Hardcover (E-book also available)
US $25.00 Buy
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results (1119043123) cover image
by Jenny Dearborn
March 2015, Hardcover (E-book also available)
US $28.00 Buy
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines (1119002583) cover image
by Sean V. Bradley
January 2015, Hardcover (E-book also available)
US $25.00 Buy
The Sales Bible, New Edition: The Ultimate Sales Resource (1118985818) cover image
by Jeffrey Gitomer
December 2014, Paperback
US $20.00 Buy
Journal of Consumer Behaviour (CB) cover image
Journal
2016, Journal
Natural Gas & Electricity (GAS) cover image
Journal
2016, Journal
Research World (RWM3) cover image
Journal
2016, Journal
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