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General Marketing & Sales

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Textbooks & Course Offerings (25) View

Global Marketing Management, 5th Edition (EHEP000249) cover image
Global Marketing Management, 5th Edition
by Masaaki (Mike) Kotabe, Kristiaan Helsen
January 2010, ©2010
New
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
Outlaw: Fight for Your Customers and Sell Without Fear
by Trent Leyshan
April 2013
Forthcoming
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition (1118488768) cover image
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
by David Meerman Scott
July 2013
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All Titles in General Marketing & Sales (335)

Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
Marketing Research, 11th Edition
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
Small Business Marketing Kit For Dummies, 3rd Edition (1118311833) cover image
Small Business Marketing Kit For Dummies, 3rd Edition
by Barbara Findlay Schenck
September 2012, Paperback (E-book also available)
US $29.99 Add to Cart
Marketing Research Essentials, 8th Edition (EHEP002494) cover image
Textbook
Marketing Research Essentials, 8th Edition
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Infographics: The Power of Visual Storytelling (1118314042) cover image
Infographics: The Power of Visual Storytelling
by Jason Lankow, Josh Ritchie, Ross Crooks
September 2012, Paperback (E-book also available)
US $29.95 Add to Cart
Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image
Web Marketing All-in-One For Dummies, 2nd Edition
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
August 2012, Paperback (E-book also available)
US $34.99 Add to Cart
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich (1118313194) cover image
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich
by Anthony Belli
June 2012, Hardcover (E-book also available)
US $22.95 Add to Cart
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition (1118269748) cover image
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
by Lon Safko
May 2012, Paperback (E-book also available)
US $29.95 Add to Cart
Video Marketing For Dummies (1118188764) cover image
Video Marketing For Dummies
by Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi
May 2012, Paperback (E-book also available)
US $24.99 Add to Cart
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Add to Cart
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Add to Cart
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated
by Scott Stratten
February 2012, Paperback (E-book also available)
US $18.95 Add to Cart
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, Revised and Updated Edition (1118155998) cover image
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, Revised and Updated Edition
by David Meerman Scott
December 2011, Paperback (E-book also available)
US $18.95 Add to Cart
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
Marketing Research, 9th Edition
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Add to Cart
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition (1118026985) cover image
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition
by David Meerman Scott
August 2011, Paperback (E-book also available)
US $19.95 Add to Cart
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Natural Gas & Electricity (GAS) cover image
Journal
Natural Gas & Electricity
2013, Journal
Psychology & Marketing (MAR) cover image
Journal
Psychology & Marketing
2013, Journal
International Journal of Nonprofit and Voluntary Sector Marketing (NVSM) cover image
Journal
International Journal of Nonprofit and Voluntary Sector Marketing
2013, Journal
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