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Textbooks & Course Offerings (22) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
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All Titles in General Marketing & Sales (384)

Recommend This!: Delivering Digital Experiences that People Want to Share (1118836693) cover image
by Jason Thibeault, Kirby Wadsworth
February 2014, Hardcover (E-book also available)
US $25.00 Buy
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers (1118611284) cover image
by Tim Halloran
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (111861125X) cover image
by Denise Lee Yohn
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (1119282713) cover image
by Steve Wexler, Jeffrey Shaffer, Andy Cotgreave
March 2017, Paperback
US $49.95 Buy
UnMarketing: Everything Has Changed and Nothing is Different, 2nd Edition (1119335000) cover image
by Scott Stratten, Alison Stratten
October 2016, Paperback
US $22.00 Buy
Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth (1119291755) cover image
by Tracy Eiler, Andrea Austin
September 2016, Hardcover (E-book also available)
US $25.00 Buy
Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer (1119280737) cover image
by Jamie Shanks
September 2016, Hardcover (E-book also available)
US $30.00 Buy
Small Business Marketing Strategies All-In-One For Dummies (1119236916) cover image
by Consumer Dummies
May 2016, Paperback (E-book also available)
US $29.99 Buy
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands (1119145872) cover image
by Kerry Smith, Dan Hanover
April 2016, Hardcover (E-book also available)
US $29.00 Buy
The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, 3rd Edition (1119227828) cover image
by Robert Solomon, Ian Schafer (Foreword by)
April 2016, Hardcover (E-book also available)
US $22.00 Buy
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales (1119211883) cover image
by Chris Smith
March 2016, Hardcover (E-book also available)
US $25.00 Buy
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage (1119223008) cover image
by Roland Smart
February 2016, Hardcover (E-book also available)
US $25.00 Buy
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