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Textbooks & Course Offerings (21) View

Patterns of Entrepreneurship Management, 5th Edition (EHEP003649) cover image
by Jack M. Kaplan, Anthony C. Warren
January 2016, ©2016
New
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (1119282713) cover image
by Steve Wexler, Jeffrey Shaffer, Andy Cotgreave
April 2017
Forthcoming
Salesforce Marketing Cloud For Dummies (1119122090) cover image
by Chester Bullock, Mark Pollard
August 2017
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All Titles in General Marketing & Sales (383)

Natural Gas & Electricity (GAS) cover image
Journal
2017, Journal
Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine (1119047609) cover image
by Jeanne Bliss
June 2015, Hardcover, Jossey-Bass (E-book also available)
US $28.00 Buy
The Experience: The 5 Principles of Disney Service and Relationship Excellence (1119028655) cover image
by Bruce Loeffler, Brian Church
April 2015, Hardcover (E-book also available)
US $25.00 Buy
YouthNation: Building Remarkable Brands in a Youth-Driven Culture (1118981146) cover image
by Matt Britton
April 2015, Hardcover (E-book also available)
US $25.00 Buy
Data Driven: How Performance Analytics Delivers Extraordinary Sales Results (1119043123) cover image
by Jenny Dearborn
March 2015, Hardcover (E-book also available)
US $28.00 Buy
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines (1119002583) cover image
by Sean V. Bradley
January 2015, Hardcover (E-book also available)
US $25.00 Buy
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014, Paperback (E-book also available)
US $26.99 Buy
Marketing Research, 10th Edition (EHEP003220) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2014, ©2015
UnSelling: The New Customer Experience  (1118943007) cover image
by Scott Stratten, Alison Kramer
September 2014, Hardcover (E-book also available)
US $25.00 Buy
Innovative Presentations For Dummies (1118856651) cover image
by Ray Anthony, Barbara Boyd
June 2014, Paperback (E-book also available)
US $26.99 Buy
Marketing Automation For Dummies (1118772229) cover image
by Mathew Sweezey
April 2014, Paperback (E-book also available)
US $26.99 Buy
Marketing For Dummies, 4th Edition (111888065X) cover image
E-book
by Alexander Hiam
April 2014, E-book
Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014, Paperback (E-book also available)
US $26.99 Buy
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles (1118797418) cover image
by Tom Spitale, Mary Abbazia
March 2014, Hardcover (E-book also available)
US $24.00 Buy
The Art of Product Design: Changing How Things Get Made (1118763343) cover image
by Hardi Meybaum
February 2014, Hardcover (E-book also available)
US $30.00 Buy
Recommend This!: Delivering Digital Experiences that People Want to Share (1118836693) cover image
by Jason Thibeault, Kirby Wadsworth
February 2014, Hardcover (E-book also available)
US $25.00 Buy
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