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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (21) View

Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Forthcoming
UnSelling: The New Customer Experience  (1118943007) cover image
by Scott Stratten, Alison Kramer
September 2014
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All Titles in General Marketing & Sales (372)

Infographics: The Power of Visual Storytelling (1118314042) cover image
by Jason Lankow, Josh Ritchie, Ross Crooks
September 2012, Paperback (E-book also available)
US $29.95 Buy
Marketing Research Essentials, 8th Edition (EHEP002494) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Small Business Marketing Kit For Dummies, 3rd Edition (1118311833) cover image
by Barbara Findlay Schenck
September 2012, Paperback (E-book also available)
US $29.99 Buy
Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
August 2012, Paperback (E-book also available)
US $34.99 Buy
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich (1118313194) cover image
by Anthony Belli
June 2012, Hardcover (E-book also available)
US $22.95 Buy
Video Marketing For Dummies (1118188764) cover image
by Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi
May 2012, Paperback (E-book also available)
US $24.99 Buy
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
by Scott Stratten, Alison Kramer
February 2012, Paperback (E-book also available)
US $18.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers (1118018214) cover image
by Becky Carroll
July 2011, Hardcover (E-book also available)
US $24.95 Buy
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
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