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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (21) View

Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
New
Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014
Forthcoming
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All Titles in General Marketing & Sales (366)

Psychology & Marketing (MAR) cover image
Journal
2014, Journal
Natural Gas & Electricity (GAS) cover image
Journal
2014, Journal
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
by Scott Stratten
February 2012, Paperback (E-book also available)
US $18.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers (1118018214) cover image
by Becky Carroll
July 2011, Hardcover (E-book also available)
US $24.95 Buy
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (0470922230) cover image
by Mike Schultz, John E. Doerr
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (1118003764) cover image
by Brian Solis, Ashton Kutcher (Foreword by)
March 2011, Paperback (E-book also available)
US $18.95 Buy
Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read (0470900199) cover image
by Chuck Bauer
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product (0470888016) cover image
by Rick Cesari, Ron Lynch
with Tom Kelly
February 2011, Hardcover (E-book also available)
US $24.95 Buy
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