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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research, 9th Edition (EHEP002032) cover image
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
New
Forthcoming
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014
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All Titles in General Marketing & Sales (373)

Research World (RWM3) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Psychology & Marketing (MAR) cover image
Journal
2014, Journal
Natural Gas & Electricity (GAS) cover image
Journal
2014, Journal
Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
August 2012, Paperback (E-book also available)
US $34.99 Buy
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich (1118313194) cover image
by Anthony Belli
June 2012, Hardcover (E-book also available)
US $22.95 Buy
Video Marketing For Dummies (1118188764) cover image
by Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi
May 2012, Paperback (E-book also available)
US $24.99 Buy
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
by Scott Stratten
February 2012, Paperback (E-book also available)
US $18.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling (0730309991) cover image
by Ric Willmot
August 2014, Paperback, Wrightbooks (E-book also available)
US $45.00 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
The Hidden Power of Your Customers: 4 Keys to Growing Your Business Through Existing Customers (1118018214) cover image
by Becky Carroll
July 2011, Hardcover (E-book also available)
US $24.95 Buy
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