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Textbooks & Course Offerings (22) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
Forthcoming
Social Selling Mastery (1119280737) cover image
by Jamie Shanks
September 2016
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All Titles in General Marketing & Sales (388)

Leading with Noble Purpose: How to Create a Tribe of True Believers (1119119804) cover image
by Lisa Earle McLeod
February 2016, Hardcover (E-book also available)
US $24.00 Buy
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue (1119166713) cover image
by Aaron Ross, Jason Lemkin
February 2016, Hardcover (E-book also available)
US $30.00 Buy
Influencer Marketing For Dummies (1119114098) cover image
by Kristy Sammis, Cat Lincoln, Stefania Pomponi
with Jenny Ng, Edita Gassmann Rodriguez, Judy Zhou
December 2015, Paperback (E-book also available)
US $26.99 Buy
Critical Selling: How Top Performers Accelerate the Sales Process and Close More Deals (1119052556) cover image
by Nick Kane, Justin Zappulla
October 2015, Hardcover (E-book also available)
US $28.00 Buy
Direct Selling For Dummies (111907648X) cover image
by Belinda Ellsworth
October 2015, Paperback (E-book also available)
US $24.99 Buy
Laddering: Unlocking the Potential of Consumer Behavior (1118566122) cover image
by Eric V. Holtzclaw
July 2013, Hardcover (E-book also available)
US $27.95 Buy
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
by Eric Baron
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (1118457471) cover image
by Carlos Martinez Onaindia, Brian Resnick
April 2013, Hardcover (E-book also available)
US $49.95 Buy
Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause (1118521552) cover image
by Christine Clifford
April 2013, Hardcover (E-book also available)
US $22.95 Buy
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere (1118602250) cover image
by Kevin Hogan
March 2013, Hardcover (E-book also available)
US $24.95 Buy
People Love You: The Real Secret to Delivering Legendary Customer Experiences (1118433246) cover image
by Jeb Blount
February 2013, Hardcover (E-book also available)
US $21.95 Buy
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Buy
Social CRM For Dummies (1118242491) cover image
by Kyle Lacy, Stephanie Diamond, Jon Ferrara
January 2013, Paperback (E-book also available)
US $24.99 Buy
Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud (1118408098) cover image
by Lisa Earle McLeod
November 2012, Hardcover (E-book also available)
US $22.95 Buy
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image
by Alina Wheeler
November 2012, Hardcover (E-book also available)
US $45.00 Buy
Supremely Successful Selling: Discovering the Magic Ingredient (1118162331) cover image
by Jerold Panas
October 2012, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
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