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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research, 9th Edition (EHEP002032) cover image
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
Forthcoming
Business Development For Dummies (1118962710) cover image
by Anna Kennedy
March 2015
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All Titles in General Marketing & Sales (368)

Natural Gas & Electricity (GAS) cover image
Journal
2015, Journal
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Buy
Social CRM For Dummies (1118242491) cover image
by Kyle Lacy, Stephanie Diamond, Jon Ferrara
January 2013, Paperback (E-book also available)
US $24.99 Buy
Supremely Successful Selling: Discovering the Magic Ingredient (1118162331) cover image
by Jerold Panas
October 2012, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
Small Business Marketing Kit For Dummies, 3rd Edition (1118311833) cover image
by Barbara Findlay Schenck
September 2012, Paperback (E-book also available)
US $29.99 Buy
Marketing Research Essentials, 8th Edition (EHEP002494) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Infographics: The Power of Visual Storytelling (1118314042) cover image
by Jason Lankow, Josh Ritchie, Ross Crooks
September 2012, Paperback (E-book also available)
US $29.95 Buy
Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
August 2012, Paperback (E-book also available)
US $34.99 Buy
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich (1118313194) cover image
by Anthony Belli
June 2012, Hardcover (E-book also available)
US $22.95 Buy
Video Marketing For Dummies (1118188764) cover image
by Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi
May 2012, Paperback (E-book also available)
US $24.99 Buy
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
by Scott Stratten, Alison Kramer
February 2012, Paperback
US $18.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
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