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General Marketing & Sales

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Textbooks & Course Offerings (25) View

Marketing Research, 11th Edition (EHEP002476) cover image
Marketing Research, 11th Edition
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
New
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
Outlaw: Fight for Your Customers and Sell Without Fear
by Trent Leyshan
April 2013
Forthcoming
Laddering: Unlocking the Potential of Consumer Behavior (1118566122) cover image
Laddering: Unlocking the Potential of Consumer Behavior
by Eric V. Holtzclaw
July 2013
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All Titles in General Marketing & Sales (338)

Natural Gas & Electricity (GAS) cover image
Journal
Natural Gas & Electricity
2013, Journal
Psychology & Marketing (MAR) cover image
Journal
Psychology & Marketing
2013, Journal
International Journal of Nonprofit and Voluntary Sector Marketing (NVSM) cover image
Journal
International Journal of Nonprofit and Voluntary Sector Marketing
2013, Journal
International Journal of Consumer Studies (IJCS) cover image
Journal
International Journal of Consumer Studies
2013, Journal
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers (1118004051) cover image
Chasing Youth Culture and Getting it Right: How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers
by Tina Wells
April 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (0470922230) cover image
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
by Mike Schultz, John E. Doerr
March 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
Brand Atlas: Branding Intelligence Made Visible
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Add to Cart
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (1118003764) cover image
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
by Brian Solis, Ashton Kutcher (Foreword by)
March 2011, Paperback (E-book also available)
US $18.95 Add to Cart
Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read (0470900199) cover image
Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read
by Chuck Bauer
March 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product (0470888016) cover image
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product
by Rick Cesari, Ron Lynch
with Tom Kelly
February 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 2nd Edition (0470643471) cover image
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling, 2nd Edition
by Michael Port
December 2010, Paperback (E-book also available)
US $18.95 Add to Cart
Selling to the Government: What It Takes to Compete and Win in the World's Largest Market (047088133X) cover image
Selling to the Government: What It Takes to Compete and Win in the World's Largest Market
by Mark Amtower
December 2010, Hardcover (E-book also available)
US $29.95 Add to Cart
CauseWired: Plugging In, Getting Involved, Changing the World (0470918209) cover image
CauseWired: Plugging In, Getting Involved, Changing the World
by Tom Watson
December 2010, Paperback (E-book also available)
US $16.95 Add to Cart
The Science of Influence: How to Get Anyone to Say
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!, 2nd Edition
by Kevin Hogan
October 2010, Paperback (E-book also available)
US $19.95 Add to Cart
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success (0470587156) cover image
Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
by Tim Williams
August 2010, Hardcover (E-book also available)
US $45.00 Add to Cart
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (0470900520) cover image
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
by David Meerman Scott, Brian Halligan
August 2010, Hardcover (E-book also available)
US $21.95 Add to Cart
People Buy You: The Real Secret to what Matters Most in Business (0470599111) cover image
People Buy You: The Real Secret to what Matters Most in Business
by Jeb Blount
June 2010, Hardcover (E-book also available)
US $21.95 Add to Cart
If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition (0470624353) cover image
If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
by Grant Cardone
June 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible (0470598840) cover image
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible
by Robert Johnson
May 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
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