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Textbooks & Course Offerings (20) View

Marketing Research, 11th Edition (EHEP003708) cover image
by Carl McDaniel, Jr., Roger Gates
January 2018, ©2018
New
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition (1118980824) cover image
by Alina Wheeler, Debbie Millman (Foreword by)
October 2017
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All Titles in General Marketing & Sales (384)

The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles (1118797418) cover image
by Tom Spitale, Mary Abbazia
March 2014, Hardcover (E-book also available)
US $24.00 Buy
The Art of Product Design: Changing How Things Get Made (1118763343) cover image
by Hardi Meybaum
February 2014, Hardcover (E-book also available)
US $30.00 Buy
Recommend This!: Delivering Digital Experiences that People Want to Share (1118836693) cover image
by Jason Thibeault, Kirby Wadsworth
February 2014, Hardcover (E-book also available)
US $25.00 Buy
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers (1118611284) cover image
by Tim Halloran
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (111861125X) cover image
by Denise Lee Yohn
January 2014, Hardcover, Jossey-Bass (E-book also available)
US $27.99 Buy
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization (1118759672) cover image
by Benji Rabhan
September 2013, Paperback (E-book also available)
US $15.00 Buy
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (111853333X) cover image
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
August 2013, Hardcover (E-book also available)
US $25.00 Buy
Laddering: Unlocking the Potential of Consumer Behavior (1118566122) cover image
by Eric V. Holtzclaw
July 2013, Hardcover (E-book also available)
US $27.95 Buy
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
by Eric Baron
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (1118457471) cover image
by Carlos Martinez Onaindia, Brian Resnick
April 2013, Hardcover (E-book also available)
US $49.95 Buy
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere (1118602250) cover image
by Kevin Hogan
March 2013, Hardcover (E-book also available)
US $24.95 Buy
People Love You: The Real Secret to Delivering Legendary Customer Experiences (1118433246) cover image
by Jeb Blount
February 2013, Hardcover (E-book also available)
US $21.95 Buy
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Buy
Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud (1118408098) cover image
by Lisa Earle McLeod
November 2012, Hardcover (E-book also available)
US $22.95 Buy
Closing a Sale In a Day For Dummies (1118491165) cover image
E-book
by Tom Hopkins
October 2012, E-book
Internationales Marketing: Rahmenbedingungen, strategische Ansätze und Businessplan (3895787329) cover image
E-book
by Beatrice Ermer, Markus Weinländer
June 2017, E-book
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