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Textbooks & Course Offerings (19) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
Forthcoming
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (1119282713) cover image
by Steve Wexler, Jeffrey Shaffer, Andy Cotgreave
April 2017
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All Titles in General Marketing & Sales (387)

The Human Brand: How We Relate to People, Products, and Companies (1118611314) cover image
by Chris Malone, Susan T. Fiske
October 2013, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Buy
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
Textbook
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization (1118759672) cover image
by Benji Rabhan
September 2013, Paperback (E-book also available)
US $15.00 Buy
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing (111853333X) cover image
by Robbin Phillips, Greg Cordell, Geno Church, John Moore
August 2013, Hardcover (E-book also available)
US $25.00 Buy
Laddering: Unlocking the Potential of Consumer Behavior (1118566122) cover image
by Eric V. Holtzclaw
July 2013, Hardcover (E-book also available)
US $27.95 Buy
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
by Eric Baron
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Let's Close a Deal: Turn Contacts into Paying Customers for Your Company, Product, Service or Cause (1118521552) cover image
by Christine Clifford
April 2013, Hardcover (E-book also available)
US $22.95 Buy
Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers (1118457471) cover image
by Carlos Martinez Onaindia, Brian Resnick
April 2013, Hardcover (E-book also available)
US $49.95 Buy
Invisible Influence: The Power to Persuade Anyone, Anytime, Anywhere (1118602250) cover image
by Kevin Hogan
March 2013, Hardcover (E-book also available)
US $24.95 Buy
People Love You: The Real Secret to Delivering Legendary Customer Experiences (1118433246) cover image
by Jeb Blount
February 2013, Hardcover (E-book also available)
US $21.95 Buy
Packaging Design: Successful Product Branding From Concept to Shelf, 2nd Edition (111802706X) cover image
by Marianne R. Klimchuk, Sandra A. Krasovec
January 2013, Paperback (E-book also available)
US $60.00 Buy
Social CRM For Dummies (1118242491) cover image
by Kyle Lacy, Stephanie Diamond, Jon Ferrara
January 2013, Paperback (E-book also available)
US $24.99 Buy
Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud (1118408098) cover image
by Lisa Earle McLeod
November 2012, Hardcover (E-book also available)
US $22.95 Buy
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition (1118099206) cover image
by Alina Wheeler
November 2012, Hardcover (E-book also available)
US $45.00 Buy
Closing a Sale In a Day For Dummies (1118491165) cover image
E-book
by Tom Hopkins
October 2012, E-book
Supremely Successful Selling: Discovering the Magic Ingredient (1118162331) cover image
by Jerold Panas
October 2012, Hardcover (E-book also available)
US $24.95 Buy
Small Business Marketing Kit For Dummies, 3rd Edition (1118311833) cover image
by Barbara Findlay Schenck
September 2012, Paperback (E-book also available)
US $29.99 Buy
Infographics: The Power of Visual Storytelling (1118314042) cover image
by Jason Lankow, Josh Ritchie, Ross Crooks
September 2012, Paperback (E-book also available)
US $29.95 Buy
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