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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (21) View

Marketing Research Essentials, 8th Edition (EHEP002494) cover image
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Forthcoming
The Essence of Value (389578446X) cover image
by Mario Pricken
December 2014
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All Titles in General Marketing & Sales (372)

Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (0470922230) cover image
by Mike Schultz, John E. Doerr
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (1118003764) cover image
by Brian Solis, Ashton Kutcher (Foreword by)
March 2011, Paperback (E-book also available)
US $18.95 Buy
Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read (0470900199) cover image
by Chuck Bauer
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product (0470888016) cover image
by Rick Cesari, Ron Lynch
with Tom Kelly
February 2011, Hardcover (E-book also available)
US $24.95 Buy
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (0470651245) cover image
by Robert Wollan, Nick Smith, Catherine Zhou
January 2011, Hardcover (E-book also available)
US $27.95 Buy
Selling to the Government: What It Takes to Compete and Win in the World's Largest Market (047088133X) cover image
by Mark Amtower
December 2010, Hardcover (E-book also available)
US $29.95 Buy
CauseWired: Plugging In, Getting Involved, Changing the World (0470918209) cover image
by Tom Watson
December 2010, Paperback (E-book also available)
US $16.95 Buy
The Science of Influence: How to Get Anyone to Say
by Kevin Hogan
October 2010, Paperback (E-book also available)
US $19.95 Buy
Mr. Shmooze: The Art and Science of Selling Through Relationships (0470874368) cover image
by Richard Abraham
October 2010, Hardcover (E-book also available)
US $19.95 Buy
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
August 2010, Hardcover (E-book also available)
US $24.95 Buy
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (0470900520) cover image
by David Meerman Scott, Brian Halligan
August 2010, Hardcover (E-book also available)
US $21.95 Buy
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible (0470598840) cover image
by Robert Johnson
May 2010, Hardcover (E-book also available)
US $24.95 Buy
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794) cover image
by Kevin Daum
with Daniel A. Turner
April 2010, Hardcover (E-book also available)
US $22.95 Buy
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (047056363X) cover image
by Rob Adams
April 2010, Hardcover (E-book also available)
US $24.95 Buy
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition (0470533110) cover image
by Jeff Thull
March 2010, Hardcover (E-book also available)
US $24.95 Buy
Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Buy
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