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Textbooks & Course Offerings (22) View

Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
New
Forthcoming
Business Development For Dummies (1118962710) cover image
by Anna Kennedy
March 2015
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All Titles in General Marketing & Sales (368)

Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (0470922230) cover image
by Mike Schultz, John E. Doerr
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (1118003764) cover image
by Brian Solis, Ashton Kutcher (Foreword by)
March 2011, Paperback (E-book also available)
US $18.95 Buy
Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read (0470900199) cover image
by Chuck Bauer
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product (0470888016) cover image
by Rick Cesari, Ron Lynch
with Tom Kelly
February 2011, Hardcover (E-book also available)
US $24.95 Buy
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives (0470142510) cover image
by Keith Rosen
March 2008, Hardcover (E-book also available)
US $29.95 Buy
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (0470651245) cover image
by Robert Wollan, Nick Smith, Catherine Zhou
January 2011, Hardcover (E-book also available)
US $27.95 Buy
Selling to the Government: What It Takes to Compete and Win in the World's Largest Market (047088133X) cover image
by Mark Amtower
December 2010, Hardcover (E-book also available)
US $29.95 Buy
CauseWired: Plugging In, Getting Involved, Changing the World (0470918209) cover image
by Tom Watson
December 2010, Paperback (E-book also available)
US $16.95 Buy
The Science of Influence: How to Get Anyone to Say
by Kevin Hogan
October 2010, Paperback (E-book also available)
US $19.95 Buy
Mr. Shmooze: The Art and Science of Selling Through Relationships (0470874368) cover image
by Richard Abraham
October 2010, Hardcover (E-book also available)
US $19.95 Buy
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
August 2010, Hardcover (E-book also available)
US $24.95 Buy
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (0470900520) cover image
by David Meerman Scott, Brian Halligan
August 2010, Hardcover (E-book also available)
US $21.95 Buy
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