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Textbooks & Course Offerings (25) View

Marketing Research Essentials, 7th Edition (EHEP000186) cover image
Marketing Research Essentials, 7th Edition
by Carl McDaniel, Jr., Roger Gates
December 2009, ©2010
New
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
Outlaw: Fight for Your Customers and Sell Without Fear
by Trent Leyshan
April 2013
Forthcoming
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work (1118502256) cover image
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work
by Eric Baron
May 2013
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All Titles in General Marketing & Sales (335)

Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition (0470533110) cover image
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition
by Jeff Thull
March 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
Flip the Funnel: How to Use Existing Customers to Gain New Ones
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Add to Cart
Global Marketing Management, 5th Edition (EHEP000249) cover image
Textbook
Global Marketing Management, 5th Edition
by Masaaki (Mike) Kotabe, Kristiaan Helsen
January 2010, ©2010
Marketing Research Essentials, 7th Edition (EHEP000186) cover image
Textbook
Marketing Research Essentials, 7th Edition
by Carl McDaniel, Jr., Roger Gates
December 2009, ©2010
Marketing Research, 10th Edition (EHEP000239) cover image
Textbook
Marketing Research, 10th Edition
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
December 2009, ©2010
The 800-Pound Gorilla of Sales: How to Dominate Your Market (0470496754) cover image
The 800-Pound Gorilla of Sales: How to Dominate Your Market
by Bill Guertin
November 2009, Hardcover (E-book also available)
US $21.95 Add to Cart
It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile (0470483245) cover image
It's Not Who You Know -- It's Who Knows You!: The Small Business Guide to Raising Your Profits by Raising Your Profile
by David Avrin, Joe Calloway (Foreword by)
November 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
US $27.95 Add to Cart
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
US $19.95 Add to Cart
140 Characters: A Style Guide for the Short Form (0470556137) cover image
140 Characters: A Style Guide for the Short Form
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Add to Cart
Marketing For Dummies, 3rd Edition (047050210X) cover image
Marketing For Dummies, 3rd Edition
by Alexander Hiam
October 2009, Paperback (E-book also available)
US $21.99 Add to Cart
Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click (0470457384) cover image
Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click
by Larry Weber
July 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
Energize Growth NOW: The Marketing Guide to a Wealthy Company (0470413921) cover image
Energize Growth NOW: The Marketing Guide to a Wealthy Company
by Lisa Nirell, Guy Kawasaki (Foreword by)
June 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (0470504897) cover image
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are)
by Dave Lakhani
June 2009, Hardcover (E-book also available)
US $22.95 Add to Cart
Honesty Sells: How To Make More Money and Increase Business Profits (0470411538) cover image
Honesty Sells: How To Make More Money and Increase Business Profits
by Steven Gaffney, Colleen Francis
May 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires (0470454598) cover image
Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires
by Mark Joyner
May 2009, Hardcover (E-book also available)
US $22.95 Add to Cart
Pricing and Profitability Management: A Practical Guide for Business Leaders (0470825278) cover image
Pricing and Profitability Management: A Practical Guide for Business Leaders
by Julie Meehan, Mike Simonetto, Larry Montan, Chris Goodin
July 2011, Hardcover (E-book also available)
US $100.00 Add to Cart
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business (0470746874) cover image
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
by Laurie Young
June 2011, Hardcover (E-book also available)
US $75.00 Add to Cart
Exceptional Selling: How the Best Connect and Win in High Stakes Sales (0470037288) cover image
Exceptional Selling: How the Best Connect and Win in High Stakes Sales
by Jeff Thull
August 2006, Hardcover (E-book also available)
US $24.95 Add to Cart
The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches (0470410795) cover image
The Professional's Guide to Financial Services Marketing: Bite-Sized Insights For Creating Effective Approaches
by Jay Nagdeman
April 2009, Hardcover (E-book also available)
US $29.95 Add to Cart
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