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Textbooks & Course Offerings (21) View

Marketing Research, 11th Edition (EHEP002476) cover image
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
New
Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014
Forthcoming
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All Titles in General Marketing & Sales (366)

Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
US $27.95 Buy
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
US $19.95 Buy
140 Characters: A Style Guide for the Short Form (0470556137) cover image
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Buy
Marketing For Dummies, 3rd Edition (047050210X) cover image
by Alexander Hiam
October 2009, Paperback (E-book also available)
US $21.99 Buy
Energize Growth NOW: The Marketing Guide to a Wealthy Company (0470413921) cover image
by Lisa Nirell, Guy Kawasaki (Foreword by)
June 2009, Hardcover (E-book also available)
US $24.95 Buy
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (0470504897) cover image
by Dave Lakhani
June 2009, Hardcover (E-book also available)
US $22.95 Buy
Honesty Sells: How To Make More Money and Increase Business Profits (0470411538) cover image
by Steven Gaffney, Colleen Francis
May 2009, Hardcover (E-book also available)
US $24.95 Buy
Web Marketing That Works: Confessions from the Marketing Trenches (0730309274) cover image
by Adam Franklin, Toby Jenkins
June 2014, Paperback
US $28.95 Buy
Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation (1118662679) cover image
by Martin Hill-Wilson, Carolyn Blunt
November 2013, Hardcover (E-book also available)
US $29.95 Buy
Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World (1118656660) cover image
by Stefan Niemeier, Andrea Zocchi, Marco Catena
August 2013, Hardcover (E-book also available)
US $40.00 Buy
Crowdsourcing For Dummies (1119940400) cover image
by David Alan Grier
May 2013, Paperback (E-book also available)
US $22.99 Buy
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
by Trent Leyshan
April 2013, Paperback (E-book also available)
US $24.95 Buy
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers (0470402180) cover image
by Ron Karr
March 2009, Hardcover (E-book also available)
US $24.95 Buy