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Textbooks & Course Offerings (21) View

Marketing Mistakes and Successes, 12th Edition (EHEP002876) cover image
by Robert F. Hartley, Cindy Claycomb
October 2013, ©2014
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All Titles in General Marketing & Sales (366)

The Science of Influence: How to Get Anyone to Say
by Kevin Hogan
October 2010, Paperback (E-book also available)
US $19.95 Buy
Mr. Shmooze: The Art and Science of Selling Through Relationships (0470874368) cover image
by Richard Abraham
October 2010, Hardcover (E-book also available)
US $19.95 Buy
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
August 2010, Hardcover (E-book also available)
US $24.95 Buy
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (0470900520) cover image
by David Meerman Scott, Brian Halligan
August 2010, Hardcover (E-book also available)
US $21.95 Buy
Marketing Research, 9th Edition Binder Ready Version (1119044340) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2015, ©2016, Loose-leaf
US $190.95 Buy
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis (0730322254) cover image
by Nicole Matejic
July 2015, Paperback (E-book also available)
US $24.00 Buy
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing (0730309649) cover image
by Carolyn Tate
July 2015, Paperback, Wrightbooks (E-book also available)
US $32.95 Buy
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling (0730309991) cover image
by Ric Willmot
August 2014, Paperback, Wrightbooks (E-book also available)
US $45.00 Buy
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible (0470598840) cover image
by Robert Johnson
May 2010, Hardcover (E-book also available)
US $24.95 Buy
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794) cover image
by Kevin Daum
with Daniel A. Turner
April 2010, Hardcover (E-book also available)
US $22.95 Buy
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (047056363X) cover image
by Rob Adams
April 2010, Hardcover (E-book also available)
US $24.95 Buy
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition (0470533110) cover image
by Jeff Thull
March 2010, Hardcover (E-book also available)
US $24.95 Buy
Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Buy
The 800-Pound Gorilla of Sales: How to Dominate Your Market  (0470496754) cover image
by Bill Guertin
November 2009, Hardcover (E-book also available)
US $21.95 Buy
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
US $19.95 Buy
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
US $27.95 Buy
140 Characters: A Style Guide for the Short Form (0470556137) cover image
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Buy