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Textbooks & Course Offerings (20) View

Marketing Research, 11th Edition (EHEP003708) cover image
by Carl McDaniel, Jr., Roger Gates
January 2018, ©2018
New
Designing Brand Identity: An Essential Guide for the Whole Branding Team, 5th Edition (1118980824) cover image
by Alina Wheeler, Debbie Millman (Foreword by)
October 2017
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All Titles in General Marketing & Sales (384)

Erfolgreich verkaufen für Dummies, 2. Auflage (3527811133) cover image
E-book
by Tom Hopkins
May 2017, E-book
Why Winners Win: What it Takes to be Successful in Business and Life (0730334163) cover image
by Gary Pittard
December 2016, Paperback (E-book also available)
US $19.00 Buy
Supremely Successful Selling: Discovering the Magic Ingredient (1118162331) cover image
by Jerold Panas
October 2012, Hardcover (E-book also available)
US $24.95 Buy
Infographics: The Power of Visual Storytelling (1118314042) cover image
by Jason Lankow, Josh Ritchie, Ross Crooks
September 2012, Paperback (E-book also available)
US $29.95 Buy
Small Business Marketing Kit For Dummies, 3rd Edition (1118311833) cover image
by Barbara Findlay Schenck
September 2012, Paperback (E-book also available)
US $29.99 Buy
Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
August 2012, Paperback (E-book also available)
US $34.99 Buy
Packaging Design: Successful Product Branding from Concept to Shelf (1118501802) cover image
E-book
by Marianne R. Klimchuk, Sandra A. Krasovec
July 2012, E-book
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich (1118313194) cover image
by Anthony Belli
June 2012, Hardcover (E-book also available)
US $22.95 Buy
Video Marketing For Dummies (1118188764) cover image
by Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi
May 2012, Paperback (E-book also available)
US $24.99 Buy
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback (E-book also available)
US $99.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Buy