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General Marketing & Sales

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Textbooks & Course Offerings (25) View

Marketing Research Essentials, 7th Edition (EHEP000186) cover image
Marketing Research Essentials, 7th Edition
by Carl McDaniel, Jr., Roger Gates
December 2009, ©2010
New
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value (111809221X) cover image
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
by Ian Gordon
April 2013
Forthcoming
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition (1118488768) cover image
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
by David Meerman Scott
July 2013
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All Titles in General Marketing & Sales (335)

The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists (0470404825) cover image
The Cult of the Customer: Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists
by Shep Hyken
April 2009, Hardcover (E-book also available)
US $21.95 Add to Cart
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers (0470402180) cover image
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers
by Ron Karr
March 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (0470420901) cover image
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
by Heather F. Lutze
March 2009, Paperback (E-book also available)
US $22.95 Add to Cart
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (0470395001) cover image
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
by David Meerman Scott
March 2009, Hardcover
US $22.95 Add to Cart
Marketing to the Social Web: How Digital Customer Communities Build Your Business, 2nd Edition (0470410973) cover image
Marketing to the Social Web: How Digital Customer Communities Build Your Business, 2nd Edition
by Larry Weber
March 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
Pow! Right Between the Eyes: Profiting from the Power of Surprise (0470405503) cover image
Pow! Right Between the Eyes: Profiting from the Power of Surprise
by Andy Nulman
February 2009, Hardcover (E-book also available)
US $22.95 Add to Cart
Marketing Research, 8th Edition (EHEP000084) cover image
Textbook
Marketing Research, 8th Edition
by Carl McDaniel, Jr., Roger Gates
February 2009, ©2010
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits (047016493X) cover image
Convergence Marketing: Combining Brand and Direct Marketing for Unprecedented Profits
by Richard Rosen
February 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
Marketing Mistakes and Successes, 11th Edition (EHEP000187) cover image
Textbook
Marketing Mistakes and Successes, 11th Edition
by Robert F. Hartley
February 2009, ©2009
The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (047040776X) cover image
The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs
by Paul Galloway
February 2009, Hardcover (E-book also available)
US $22.95 Add to Cart
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (0470411597) cover image
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
by Corey Perlman
January 2009, Hardcover (E-book also available)
US $22.95 Add to Cart
52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring, 2nd Edition (0470393505) cover image
52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring, 2nd Edition
by Ralph R. Roberts
January 2009, Paperback (E-book also available)
US $18.95 Add to Cart
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (0470246693) cover image
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
by Wendy Jedlicka
December 2008, Paperback (E-book also available)
US $49.95 Add to Cart
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (047037375X) cover image
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
by Anneke Seley, Brent Holloway
December 2008, Hardcover (E-book also available)
US $27.95 Add to Cart
The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products (0470270357) cover image
The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products
by Mitch Carson
December 2008, Hardcover (E-book also available)
US $24.95 Add to Cart
Prove It before You Promote It: How to Take the Guesswork Out of Marketing (0470381183) cover image
Prove It before You Promote It: How to Take the Guesswork Out of Marketing
by Steve Cuno, Michael Shermer, PhD (Foreword by)
November 2008, Hardcover (E-book also available)
US $24.95 Add to Cart
Cross-Cultural Selling For Dummies (0470377011) cover image
Cross-Cultural Selling For Dummies
by Michael Soon Lee, Ralph R. Roberts
October 2008, Paperback (E-book also available)
US $21.99 Add to Cart
Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales (0470373008) cover image
Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales
by G.A. Bartick, Paul Bartick
October 2008, Hardcover (E-book also available)
US $24.95 Add to Cart
The Cool Factor: Building Your Brand s Image through Partnership Marketing (047037196X) cover image
The Cool Factor: Building Your Brand s Image through Partnership Marketing
by Del Breckenfeld
October 2008, Hardcover (E-book also available)
US $24.95 Add to Cart
How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It (0470300965) cover image
How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It
by Mark Tewart
October 2008, Hardcover (E-book also available)
US $24.95 Add to Cart
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