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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research Essentials, 9th Edition (EHEP003406) cover image
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016
Forthcoming
Direct Selling For Dummies (111907648X) cover image
by Belinda Ellsworth
October 2015
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All Titles in General Marketing & Sales (373)

Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product (0470888016) cover image
by Rick Cesari, Ron Lynch
with Tom Kelly
February 2011, Hardcover (E-book also available)
US $24.95 Buy
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (0470651245) cover image
by Robert Wollan, Nick Smith, Catherine Zhou
January 2011, Hardcover (E-book also available)
US $27.95 Buy
Selling to the Government: What It Takes to Compete and Win in the World's Largest Market (047088133X) cover image
by Mark Amtower
December 2010, Hardcover (E-book also available)
US $29.95 Buy
CauseWired: Plugging In, Getting Involved, Changing the World (0470918209) cover image
by Tom Watson
December 2010, Paperback (E-book also available)
US $16.95 Buy
The Science of Influence: How to Get Anyone to Say
by Kevin Hogan
October 2010, Paperback (E-book also available)
US $19.95 Buy
Mr. Shmooze: The Art and Science of Selling Through Relationships (0470874368) cover image
by Richard Abraham
October 2010, Hardcover (E-book also available)
US $19.95 Buy
Decoded: The Science Behind Why We Buy (1118345606) cover image
by Phil Barden
March 2013, Hardcover (E-book also available)
US $38.00 Buy
Marketing Research, 9th Edition Binder Ready Version (1119044340) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2015, ©2016, Loose-leaf
US $190.95 Buy
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing (0730309649) cover image
by Carolyn Tate
July 2015, Paperback, Wrightbooks (E-book also available)
US $32.95 Buy
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
August 2010, Hardcover (E-book also available)
US $24.95 Buy
Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (0470900520) cover image
by David Meerman Scott, Brian Halligan
August 2010, Hardcover (E-book also available)
US $21.95 Buy
People Buy You: The Real Secret to what Matters Most in Business (0470599111) cover image
by Jeb Blount
June 2010, Hardcover (E-book also available)
US $21.95 Buy
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible (0470598840) cover image
by Robert Johnson
May 2010, Hardcover (E-book also available)
US $24.95 Buy
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794) cover image
by Kevin Daum
with Daniel A. Turner
April 2010, Hardcover (E-book also available)
US $22.95 Buy
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (047056363X) cover image
by Rob Adams
April 2010, Hardcover (E-book also available)
US $24.95 Buy
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition (0470533110) cover image
by Jeff Thull
March 2010, Hardcover (E-book also available)
US $24.95 Buy