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Textbooks & Course Offerings (19) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
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All Titles in General Marketing & Sales (384)

Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
Why Winners Win: What it Takes to be Successful in Business and Life (0730334171) cover image
E-book
by Gary Pittard
September 2016, E-book
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback (E-book also available)
US $99.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Buy
Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation (0470922230) cover image
by Mike Schultz, John E. Doerr
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (1118003764) cover image
by Brian Solis, Ashton Kutcher (Foreword by)
March 2011, Paperback (E-book also available)
US $18.95 Buy
Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read (0470900199) cover image
by Chuck Bauer
March 2011, Hardcover (E-book also available)
US $24.95 Buy
Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product (0470888016) cover image
by Rick Cesari, Ron Lynch
with Tom Kelly
February 2011, Hardcover (E-book also available)
US $24.95 Buy
The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In Your Business (0470651245) cover image
by Robert Wollan, Nick Smith, Catherine Zhou
January 2011, Hardcover (E-book also available)
US $27.95 Buy