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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research Essentials, 8th Edition (EHEP002494) cover image
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Forthcoming
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014
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All Titles in General Marketing & Sales (371)

Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Buy
Global Marketing Management, 5th Edition (EHEP000249) cover image
Textbook
by Masaaki (Mike) Kotabe, Kristiaan Helsen
January 2010, ©2010
Marketing Research, 10th Edition (EHEP000239) cover image
Textbook
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
December 2009, ©2010
The 800-Pound Gorilla of Sales: How to Dominate Your Market  (0470496754) cover image
by Bill Guertin
November 2009, Hardcover (E-book also available)
US $21.95 Buy
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
US $19.95 Buy
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
US $27.95 Buy
140 Characters: A Style Guide for the Short Form (0470556137) cover image
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Buy
Business Development For Dummies (1118962710) cover image
by Anna Kennedy
February 2015, Paperback
US $24.99 Buy
The Essence of Value (389578446X) cover image
by Mario Pricken
October 2014, Hardcover
US $55.00 Buy
Web Marketing That Works: Confessions from the Marketing Trenches (0730309274) cover image
by Adam Franklin, Toby Jenkins
June 2014, Paperback (E-book also available)
US $28.95 Buy
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment (1118844394) cover image
by Christer Holloman
June 2014, Hardcover (E-book also available)
US $32.95 Buy
Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation (1118662679) cover image
by Martin Hill-Wilson, Carolyn Blunt
November 2013, Hardcover (E-book also available)
US $29.95 Buy
Energize Growth NOW: The Marketing Guide to a Wealthy Company (0470413921) cover image
by Lisa Nirell, Guy Kawasaki (Foreword by)
June 2009, Hardcover (E-book also available)
US $24.95 Buy
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (0470504897) cover image
by Dave Lakhani
June 2009, Hardcover (E-book also available)
US $22.95 Buy
Honesty Sells: How To Make More Money and Increase Business Profits (0470411538) cover image
by Steven Gaffney, Colleen Francis
May 2009, Hardcover (E-book also available)
US $24.95 Buy