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Textbooks & Course Offerings (20) View

Marketing Research Essentials, 9th Edition (EHEP003655) cover image
by Carl McDaniel, Jr., Roger Gates
January 2016, ©2016
New
Marketing For Dummies, 5th Edition (1119365570) cover image
by Jeanette McMurtry
June 2017
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All Titles in General Marketing & Sales (383)

Internationales Marketing: Rahmenbedingungen, strategische Ansätze und Businessplan (3895787329) cover image
E-book
by Beatrice Ermer, Markus Weinländer
June 2017, E-book
Erfolgreich verkaufen für Dummies, 2. Auflage (3527811133) cover image
E-book
by Tom Hopkins
May 2017, E-book
Why Winners Win: What it Takes to be Successful in Business and Life (0730334163) cover image
by Gary Pittard
December 2016, Paperback (E-book also available)
US $19.00 Buy
Web Marketing All-in-One For Dummies, 2nd Edition (1118243773) cover image
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten
August 2012, Paperback (E-book also available)
US $34.99 Buy
Packaging Design: Successful Product Branding from Concept to Shelf (1118501802) cover image
E-book
by Marianne R. Klimchuk, Sandra A. Krasovec
July 2012, E-book
The Street-Smart Salesman: How Growing Up Poor Helped Make Me Rich (1118313194) cover image
by Anthony Belli
June 2012, Hardcover (E-book also available)
US $22.95 Buy
Video Marketing For Dummies (1118188764) cover image
by Kevin Daum, Bettina Hein, Matt Scott, Andreas Goeldi
May 2012, Paperback (E-book also available)
US $24.99 Buy
Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing (111816797X) cover image
by Nancy Martini
with Geoffrey James
April 2012, Hardcover (E-book also available)
US $24.95 Buy
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
by Mike Proulx, Stacey Shepatin
February 2012, Hardcover (E-book also available)
US $24.95 Buy
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
by Brian Solis
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (1118035674) cover image
by David Langton, Anita Campbell
September 2011, Paperback (E-book also available)
US $29.95 Buy
Kick Ass Business and Marketing Secrets: How to Blitz Your Competition (1118035089) cover image
by Bob Pritchard
August 2011, Hardcover (E-book also available)
US $24.95 Buy
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback (E-book also available)
US $99.95 Buy
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis (0730322254) cover image
by Nicole Matejic
September 2015, Paperback (E-book also available)
US $24.00 Buy
Professionelles Preismanagement: Die Komponenten langfristig wirksamer Preisgestaltung (3895789410) cover image
E-book
by Günter Hofbauer, Sabine Knor
September 2015, E-book
Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group (1118018389) cover image
by Cam Marston
April 2011, Hardcover (E-book also available)
US $24.95 Buy