Thank you for visiting us. We are currently updating our shopping cart and regret to advise that it will be unavailable until September 1, 2014. We apologise for any inconvenience and look forward to serving you again.

Wiley
Wiley.com

General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research Essentials, 8th Edition (EHEP002494) cover image
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
New
Forthcoming
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014
Show: All Only Textbooks & Course Offerings      Sort by:

All Titles in General Marketing & Sales (372)

Trump University Branding 101: How to Build the Most Valuable Asset of Any Business (0470189002) cover image
by Donald Sexton, Donald J. Trump (Foreword by)
September 2008, Hardcover (E-book also available)
US $24.95 Buy
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible (0470357673) cover image
by David A. LaBonte
September 2008, Hardcover (E-book also available)
US $24.95 Buy
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite (0470237902) cover image
by Michael Port, Elizabeth Marshall
September 2008, Hardcover (E-book also available)
US $19.95 Buy
Exceptional Selling: How the Best Connect and Win in High Stakes Sales (0470037288) cover image
by Jeff Thull
August 2006, Hardcover (E-book also available)
US $24.95 Buy
Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World (1118656660) cover image
by Stefan Niemeier, Andrea Zocchi, Marco Catena
August 2013, Hardcover (E-book also available)
US $40.00 Buy
Crowdsourcing For Dummies (1119940400) cover image
by David Alan Grier
May 2013, Paperback (E-book also available)
US $22.99 Buy
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
by Trent Leyshan
April 2013, Paperback (E-book also available)
US $24.95 Buy
Decoded: The Science Behind Why We Buy (1118345606) cover image
by Phil Barden
March 2013, Hardcover (E-book also available)
US $35.00 Buy
Measuring Marketing: 110+ Key Metrics Every Marketer Needs, 2nd Edition (111815374X) cover image
by John A. Davis
February 2013, Paperback (E-book also available)
US $45.00 Buy
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition (1118489527) cover image
by Jesko Perrey, Dennis Spillecke
January 2013, Hardcover (E-book also available)
US $60.00 Buy
Closing a Sale In a Day For Dummies (1118491165) cover image
E-book
by Tom Hopkins
October 2012, E-book
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (0470247533) cover image
by Phil Fragasso
July 2008, Hardcover (E-book also available)
US $26.95 Buy
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (047026036X) cover image
by Craig Stull, Phil Myers, David Meerman Scott
June 2008, Hardcover (E-book also available)
US $27.95 Buy
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard (0470258217) cover image
by Tom C. Egelhoff
June 2008, Paperback (E-book also available)
US $19.95 Buy
All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results (0470237910) cover image
by Jay H. Heyman
May 2008, Hardcover (E-book also available)
US $24.95 Buy
Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside (0470174366) cover image
by Michael Port
April 2008, Hardcover (E-book also available)
US $24.95 Buy