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Textbooks & Course Offerings (20) View

Marketing Research Essentials, 9th Edition (EHEP003655) cover image
by Carl McDaniel, Jr., Roger Gates
January 2016, ©2016
New
Marketing For Dummies, 5th Edition (1119365570) cover image
by Jeanette McMurtry
June 2017
Forthcoming
Salesforce Marketing Cloud For Dummies (1119122090) cover image
by Chester Bullock, Mark Pollard
September 2017
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All Titles in General Marketing & Sales (383)

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (0470900520) cover image
by David Meerman Scott, Brian Halligan
August 2010, Hardcover (E-book also available)
US $21.95 Buy
People Buy You: The Real Secret to what Matters Most in Business (0470599111) cover image
by Jeb Blount
June 2010, Hardcover (E-book also available)
US $21.95 Buy
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible (0470598840) cover image
by Robert Johnson
May 2010, Hardcover (E-book also available)
US $24.95 Buy
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794) cover image
by Kevin Daum
with Daniel A. Turner
April 2010, Hardcover (E-book also available)
US $22.95 Buy
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (047056363X) cover image
by Rob Adams
April 2010, Hardcover (E-book also available)
US $24.95 Buy
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition (0470533110) cover image
by Jeff Thull
March 2010, Hardcover (E-book also available)
US $24.95 Buy
Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Buy
The 800-Pound Gorilla of Sales: How to Dominate Your Market  (0470496754) cover image
by Bill Guertin
November 2009, Hardcover (E-book also available)
US $21.95 Buy
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
140 Characters: A Style Guide for the Short Form (0470556137) cover image
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Buy
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling (0730309991) cover image
by Ric Willmot
August 2014, Paperback, Wrightbooks (E-book also available)
US $45.00 Buy
Web Marketing That Works: Confessions from the Marketing Trenches (0730309274) cover image
by Adam Franklin, Toby Jenkins
June 2014, Paperback, Wrightbooks (E-book also available)
US $28.95 Buy
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment (1118844394) cover image
by Christer Holloman
June 2014, Hardcover (E-book also available)
US $32.95 Buy
Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation (1118662679) cover image
by Martin Hill-Wilson, Carolyn Blunt
November 2013, Hardcover (E-book also available)
US $33.00 Buy
Energize Growth Now: The Marketing Guide to a Wealthy Company (0470413921) cover image
by Lisa Nirell, Guy Kawasaki (Foreword by)
June 2009, Hardcover (E-book also available)
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (0470504897) cover image
by Dave Lakhani
June 2009, Hardcover (E-book also available)
US $22.95 Buy
Honesty Sells: How To Make More Money and Increase Business Profits (0470411538) cover image
by Steven Gaffney, Colleen Francis
May 2009, Hardcover (E-book also available)
US $24.95 Buy