Wiley.com

Featured Titles

Textbooks & Course Offerings (19) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
New
UnMarketing: Everything Has Changed and Nothing is Different, 2nd Edition (1119335000) cover image
by Scott Stratten, Alison Stratten
October 2016
Show: All Only Textbooks & Course Offerings      Sort by:

All Titles in General Marketing & Sales (384)

Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Buy
Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling (0730309991) cover image
by Ric Willmot
August 2014, Paperback, Wrightbooks (E-book also available)
US $45.00 Buy
Web Marketing That Works: Confessions from the Marketing Trenches (0730309274) cover image
by Adam Franklin, Toby Jenkins
June 2014, Paperback, Wrightbooks (E-book also available)
US $28.95 Buy
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment (1118844394) cover image
by Christer Holloman
June 2014, Hardcover (E-book also available)
US $32.95 Buy
The 800-Pound Gorilla of Sales: How to Dominate Your Market  (0470496754) cover image
by Bill Guertin
November 2009, Hardcover (E-book also available)
US $21.95 Buy
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
US $27.95 Buy
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
US $19.95 Buy
140 Characters: A Style Guide for the Short Form (0470556137) cover image
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Buy
Energize Growth NOW: The Marketing Guide to a Wealthy Company (0470413921) cover image
by Lisa Nirell, Guy Kawasaki (Foreword by)
June 2009, Hardcover (E-book also available)
US $24.95 Buy
How To Sell When Nobody's Buying: (And How to Sell Even More When They Are) (0470504897) cover image
by Dave Lakhani
June 2009, Hardcover (E-book also available)
US $22.95 Buy
Honesty Sells: How To Make More Money and Increase Business Profits (0470411538) cover image
by Steven Gaffney, Colleen Francis
May 2009, Hardcover (E-book also available)
US $24.95 Buy
Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers (0470402180) cover image
by Ron Karr
March 2009, Hardcover (E-book also available)
US $24.95 Buy
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (0470420901) cover image
by Heather F. Lutze
March 2009, Paperback (E-book also available)
US $22.95 Buy
Pow! Right Between the Eyes: Profiting from the Power of Surprise (0470405503) cover image
by Andy Nulman
February 2009, Hardcover (E-book also available)
US $22.95 Buy
The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (047040776X) cover image
by Paul Galloway
February 2009, Hardcover (E-book also available)
US $22.95 Buy