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Textbooks & Course Offerings (22) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
Forthcoming
Social Selling Mastery (1119280737) cover image
by Jamie Shanks
September 2016
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All Titles in General Marketing & Sales (381)

The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (047040776X) cover image
by Paul Galloway
February 2009, Hardcover (E-book also available)
US $22.95 Buy
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (0470411597) cover image
by Corey Perlman
January 2009, Hardcover (E-book also available)
US $22.95 Buy
52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring, 2nd Edition (0470393505) cover image
by Ralph R. Roberts
January 2009, Paperback (E-book also available)
US $18.95 Buy
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (0470246693) cover image
by Wendy Jedlicka
December 2008, Paperback (E-book also available)
US $49.95 Buy
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (047037375X) cover image
by Anneke Seley, Brent Holloway
December 2008, Hardcover (E-book also available)
US $27.95 Buy
Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales (0470373008) cover image
by G.A. Bartick, Paul Bartick
October 2008, Hardcover (E-book also available)
The Cool Factor: Building Your Brand s Image through Partnership Marketing (047037196X) cover image
by Del Breckenfeld
October 2008, Hardcover (E-book also available)
US $24.95 Buy
How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It  (0470300965) cover image
by Mark Tewart
October 2008, Hardcover (E-book also available)
US $24.95 Buy
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite (0470237902) cover image
by Michael Port, Elizabeth Marshall
September 2008, Hardcover (E-book also available)
US $19.95 Buy
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (0470247533) cover image
by Phil Fragasso
July 2008, Hardcover (E-book also available)
US $26.95 Buy
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (047026036X) cover image
by Craig Stull, Phil Myers, David Meerman Scott
June 2008, Hardcover (E-book also available)
US $27.95 Buy
Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016, Wiley E-Text
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback
US $99.95 Buy
Marketing Research, 12th Edition (1119236088) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016, Wiley E-Text
Marketing Research Essentials, 9th Edition (1119228328) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016, Wiley E-Text
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis (0730322254) cover image
by Nicole Matejic
September 2015, Paperback (E-book also available)
US $24.00 Buy