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General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (21) View

Marketing Research, 11th Edition (EHEP002476) cover image
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
New
Lead Generation For Dummies (111881617X) cover image
by Dayna Rothman
March 2014
Forthcoming
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All Titles in General Marketing & Sales (366)

The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite (0470237902) cover image
by Michael Port, Elizabeth Marshall
September 2008, Hardcover (E-book also available)
US $19.95 Buy
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (0470247533) cover image
by Phil Fragasso
July 2008, Hardcover (E-book also available)
US $26.95 Buy
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (047026036X) cover image
by Craig Stull, Phil Myers, David Meerman Scott
June 2008, Hardcover (E-book also available)
US $27.95 Buy
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard (0470258217) cover image
by Tom C. Egelhoff
June 2008, Paperback (E-book also available)
US $19.95 Buy
All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results (0470237910) cover image
by Jay H. Heyman
May 2008, Hardcover (E-book also available)
US $24.95 Buy
Decoded: The Science Behind Why We Buy (1118345606) cover image
by Phil Barden
March 2013, Hardcover (E-book also available)
US $35.00 Buy
Measuring Marketing: 110+ Key Metrics Every Marketer Needs, 2nd Edition (111815374X) cover image
by John A. Davis
February 2013, Paperback (E-book also available)
US $45.00 Buy
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition (1118489527) cover image
by Jesko Perrey, Dennis Spillecke
January 2013, Hardcover (E-book also available)
US $60.00 Buy
Closing a Sale In a Day For Dummies (1118491165) cover image
E-book
by Tom Hopkins
October 2012, E-book
Packaging Design: Successful Product Branding from Concept to Shelf (1118501802) cover image
E-book
by Marianne R. Klimchuk, Sandra A. Krasovec
July 2012, E-book
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know (0470243368) cover image
by Dave Lakhani
April 2008, Hardcover (E-book also available)
US $24.95 Buy
Beyond Booked Solid: Your Business, Your Life, Your Way--It's All Inside (0470174366) cover image
by Michael Port
April 2008, Hardcover (E-book also available)
US $24.95 Buy
Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart (0470183640) cover image
by Joe Vitale, Craig Perrine
March 2008, Hardcover (E-book also available)
US $24.95 Buy
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives (0470142510) cover image
by Keith Rosen
March 2008, Hardcover (E-book also available)
US $29.95 Buy
Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Edition (0470223391) cover image
by Jack Trout, Steve Rivkin
March 2008, Hardcover (E-book also available)
US $26.95 Buy
Gravitational Marketing: The Science of Attracting Customers (0470226471) cover image
by Jimmy Vee, Travis Miller, Joel Bauer
March 2008, Hardcover (E-book also available)
US $26.95 Buy
How to Sell Without Being a JERK!: The Foolproof Approach to the World's Second Oldest Profession (047022455X) cover image
by John Klymshyn
February 2008, Hardcover (E-book also available)
US $27.95 Buy