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Textbooks & Course Offerings (21) View

Patterns of Entrepreneurship Management, 5th Edition (EHEP003649) cover image
by Jack M. Kaplan, Anthony C. Warren
January 2016, ©2016
New
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (1119282713) cover image
by Steve Wexler, Jeffrey Shaffer, Andy Cotgreave
April 2017
Forthcoming
Salesforce Marketing Cloud For Dummies (1119122090) cover image
by Chester Bullock, Mark Pollard
August 2017
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All Titles in General Marketing & Sales (383)

People Buy You: The Real Secret to what Matters Most in Business (0470599111) cover image
by Jeb Blount
June 2010, Hardcover (E-book also available)
US $21.95 Buy
Kick Your Own Ass: The Will, Skill, and Drill of Selling More Than You Ever Thought Possible (0470598840) cover image
by Robert Johnson
May 2010, Hardcover (E-book also available)
US $24.95 Buy
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable (0470598794) cover image
by Kevin Daum
with Daniel A. Turner
April 2010, Hardcover (E-book also available)
US $22.95 Buy
If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity (047056363X) cover image
by Rob Adams
April 2010, Hardcover (E-book also available)
US $24.95 Buy
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!, 2nd Edition (0470533110) cover image
by Jeff Thull
March 2010, Hardcover (E-book also available)
US $24.95 Buy
Flip the Funnel: How to Use Existing Customers to Gain New Ones (0470487852) cover image
by Joseph Jaffe
January 2010, Hardcover (E-book also available)
US $29.95 Buy
The 800-Pound Gorilla of Sales: How to Dominate Your Market  (0470496754) cover image
by Bill Guertin
November 2009, Hardcover (E-book also available)
US $21.95 Buy
Playing Bigger Than You Are: How to Sell Big Accounts Even if You're David in a World of Goliaths (0470260351) cover image
by William T. Brooks, William P. G. Brooks
October 2009, Hardcover (E-book also available)
The Never Cold Call Again Online Playbook: The Definitive Guide to Internet Marketing Success (0470503920) cover image
by Frank J. Rumbauskas, Jr.
October 2009, Paperback (E-book also available)
140 Characters: A Style Guide for the Short Form (0470556137) cover image
by Dom Sagolla
October 2009, Paperback (E-book also available)
US $17.95 Buy
Exceptional Selling: How the Best Connect and Win in High Stakes Sales (0470037288) cover image
by Jeff Thull
August 2006, Hardcover (E-book also available)
US $24.95 Buy
Web Marketing That Works: Confessions from the Marketing Trenches (0730309274) cover image
by Adam Franklin, Toby Jenkins
June 2014, Paperback, Wrightbooks (E-book also available)
US $28.95 Buy
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment (1118844394) cover image
by Christer Holloman
June 2014, Hardcover (E-book also available)
US $32.95 Buy
Delivering Effective Social Customer Service: How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation (1118662679) cover image
by Martin Hill-Wilson, Carolyn Blunt
November 2013, Hardcover (E-book also available)
US $33.00 Buy
Marketing Research Essentials, Second Canadian Edition (EHEP002917) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates, Subramanian Sivaramakrishnan, Kelley Main
August 2013, ©2013
Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World (1118656660) cover image
by Stefan Niemeier, Andrea Zocchi, Marco Catena
August 2013, Hardcover (E-book also available)
US $44.00 Buy
International Marketing, 4th Asia-Pacific Edition (EHEP003047) cover image
Textbook
by Masaaki (Mike) Kotabe, Al Marshall, Sween Hoon Ang, Kathleen Griffiths, Robin Roberts, Ranjit Voola, Kristiaan Helsen
August 2013, ©2013, Wiley E-Text
Energize Growth Now: The Marketing Guide to a Wealthy Company (0470413921) cover image
by Lisa Nirell, Guy Kawasaki (Foreword by)
June 2009, Hardcover (E-book also available)