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Textbooks & Course Offerings (22) View

Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016
Forthcoming
UnMarketing: Everything Has Changed and Nothing is Different, 2nd Edition (1119335000) cover image
by Scott Stratten, Alison Stratten
October 2016
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All Titles in General Marketing & Sales (385)

Lead, Sell, or Get Out of the Way: The 7 Traits of Great Sellers (0470402180) cover image
by Ron Karr
March 2009, Hardcover (E-book also available)
US $24.95 Buy
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing (0470420901) cover image
by Heather F. Lutze
March 2009, Paperback (E-book also available)
US $22.95 Buy
The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs (047040776X) cover image
by Paul Galloway
February 2009, Hardcover (E-book also available)
US $22.95 Buy
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (0470411597) cover image
by Corey Perlman
January 2009, Hardcover (E-book also available)
US $22.95 Buy
52 Weeks of Sales Success: America's #1 Salesman Shows You How to Send Sales Soaring, 2nd Edition (0470393505) cover image
by Ralph R. Roberts
January 2009, Paperback (E-book also available)
US $18.95 Buy
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design (0470246693) cover image
by Wendy Jedlicka
December 2008, Paperback (E-book also available)
US $49.95 Buy
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology (047037375X) cover image
by Anneke Seley, Brent Holloway
December 2008, Hardcover (E-book also available)
US $27.95 Buy
The Cool Factor: Building Your Brand s Image through Partnership Marketing (047037196X) cover image
by Del Breckenfeld
October 2008, Hardcover (E-book also available)
US $24.95 Buy
Why Winners Win: What it Takes to be Successful in Business and Life (0730334163) cover image
by Gary Pittard
October 2016, Paperback (E-book also available)
US $19.00 Buy
Patterns of Entrepreneurship Management, 5th Edition (1119228204) cover image
Textbook
by Jack M. Kaplan, Anthony C. Warren
February 2016, ©2016, Wiley E-Text
Marketing Research, 12th Edition (1119236088) cover image
Textbook
by David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
January 2016, ©2016, Wiley E-Text
Service Management and Marketing: Managing the Service Profit Logic, 4th Edition (1118921445) cover image
Textbook
by Christian Gronroos
January 2016, ©2014, Paperback (E-book also available)
US $99.95 Buy
Marketing Research Essentials, 9th Edition (1119228328) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
December 2015, ©2016, Wiley E-Text
CauseWired: Plugging In, Getting Involved, Changing the World (0470918209) cover image
by Tom Watson
December 2010, Paperback (E-book also available)
US $16.95 Buy
Reshaping Retail: Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World (1118656660) cover image
by Stefan Niemeier, Andrea Zocchi, Marco Catena
August 2013, Hardcover (E-book also available)
US $44.00 Buy