Wiley
Wiley.com

General Marketing & Sales

Featured Titles

Textbooks & Course Offerings (22) View

Marketing Research Essentials, 8th Edition (EHEP002494) cover image
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Forthcoming
Customer Experience For Dummies (1118725603) cover image
by Roy Barnes, Bob Kelleher
November 2014
Show: All Only Textbooks & Course Offerings      Sort by:

All Titles in General Marketing & Sales (374)

Crowdsourcing For Dummies (1119940400) cover image
by David Alan Grier
May 2013, Paperback (E-book also available)
US $22.99 Buy
Outlaw: Fight for Your Customers and Sell Without Fear (1118524063) cover image
by Trent Leyshan
April 2013, Paperback, Wrightbooks (E-book also available)
US $24.95 Buy
Measuring Marketing: 110+ Key Metrics Every Marketer Needs, 2nd Edition (111815374X) cover image
by John A. Davis
February 2013, Paperback (E-book also available)
US $45.00 Buy
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, 2nd Edition (1118489527) cover image
by Jesko Perrey, Dennis Spillecke
January 2013, Hardcover (E-book also available)
US $60.00 Buy
Silver Bullet Selling: Six Critical Steps to Opening More Relationships and Closing More Sales (0470373008) cover image
by G.A. Bartick, Paul Bartick
October 2008, Hardcover (E-book also available)
How to Be a Sales Superstar: Break All the Rules and Succeed While Doing It  (0470300965) cover image
by Mark Tewart
October 2008, Hardcover (E-book also available)
US $24.95 Buy
The Cool Factor: Building Your Brand s Image through Partnership Marketing (047037196X) cover image
by Del Breckenfeld
October 2008, Hardcover (E-book also available)
US $24.95 Buy
In Search of the Obvious: The Antidote for Today's Marketing Mess (0470288590) cover image
by Jack Trout
October 2008, Hardcover (E-book also available)
US $27.95 Buy
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible (0470357673) cover image
by David A. LaBonte
September 2008, Hardcover (E-book also available)
US $24.95 Buy
Trump University Branding 101: How to Build the Most Valuable Asset of Any Business (0470189002) cover image
by Donald Sexton, Donald J. Trump (Foreword by)
September 2008, Hardcover (E-book also available)
US $24.95 Buy
The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite (0470237902) cover image
by Michael Port, Elizabeth Marshall
September 2008, Hardcover (E-book also available)
US $19.95 Buy
Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (0470247533) cover image
by Phil Fragasso
July 2008, Hardcover (E-book also available)
US $26.95 Buy
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (047026036X) cover image
by Craig Stull, Phil Myers, David Meerman Scott
June 2008, Hardcover (E-book also available)
US $27.95 Buy
How to Market, Advertise and Promote Your Business or Service in Your Own Backyard (0470258217) cover image
by Tom C. Egelhoff
June 2008, Paperback (E-book also available)
US $19.95 Buy
All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results (0470237910) cover image
by Jay H. Heyman
May 2008, Hardcover (E-book also available)
US $24.95 Buy
Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know (0470243368) cover image
by Dave Lakhani
April 2008, Hardcover (E-book also available)
US $24.95 Buy