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General Marketing & Sales

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Textbooks & Course Offerings (25) View

Marketing Research Essentials, 7th Edition (EHEP000186) cover image
Marketing Research Essentials, 7th Edition
by Carl McDaniel, Jr., Roger Gates
December 2009, ©2010
New
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value (111809221X) cover image
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
by Ian Gordon
April 2013
Forthcoming
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition (1118488768) cover image
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition
by David Meerman Scott
July 2013
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All Titles in General Marketing & Sales (335)

Wiley International Encyclopedia of Marketing (1405161787) cover image
Wiley International Encyclopedia of Marketing
by Jagdish Sheth (Editor-in-Chief), Naresh Malhotra (Editor-in-Chief)
February 2011, Hardcover, Wiley-Blackwell
US $1,100.00 Add to Cart
Selling Big to China: Negotiating Principles for the World's Largest Market (0470825979) cover image
Selling Big to China: Negotiating Principles for the World's Largest Market
by Morry Morgan
November 2010, Paperback (E-book also available)
US $24.95 Add to Cart
The Science of Influence: How to Get Anyone to Say
E-book
The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
by Kevin Hogan
June 2010, E-book
Marketing Technology as a Service: Proven Techniques that Create Value (0470748400) cover image
Marketing Technology as a Service: Proven Techniques that Create Value
by Laurie Young (Editor), Bev Burgess (Editor)
June 2010, Hardcover
US $60.00 Add to Cart
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2nd Edition (0470686197) cover image
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership, 2nd Edition
by David Taylor, David S. Nichols
May 2010, Hardcover (E-book also available)
US $40.00 Add to Cart
Avon: Building The World's Premier Company For Women (047178723X) cover image
Avon: Building The World's Premier Company For Women
by Laura Klepacki
May 2006, Paperback (E-book also available)
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes (0787981486) cover image
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
by Katya Andresen
April 2006, Hardcover, Jossey-Bass (E-book also available)
US $24.95 Add to Cart
There's a Customer Born Every Minute: P.T. Barnum's Amazing 10
There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!, Revised and Updated Edition
by Joe Vitale, Jeffrey Gitomer (Foreword by)
April 2006, Hardcover (E-book also available)
The Great Formula: for Creating Maximum Profit with Minimal Effort (0471778230) cover image
The Great Formula: for Creating Maximum Profit with Minimal Effort
by Mark Joyner
April 2006, Hardcover (E-book also available)
US $21.95 Add to Cart
Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy (0471787000) cover image
Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
by Steve W. Martin
April 2006, Paperback (E-book also available)
US $19.95 Add to Cart
Chief Customer Officer: Getting Past Lip Service to Passionate Action (0787980943) cover image
Chief Customer Officer: Getting Past Lip Service to Passionate Action
by Jeanne Bliss
March 2006, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Add to Cart
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success! (0471757284) cover image
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
by Warren Greshes
March 2006, Hardcover (E-book also available)
US $19.95 Add to Cart
Pricing on Purpose: Creating and Capturing Value (0471729809) cover image
Pricing on Purpose: Creating and Capturing Value
by Ronald J. Baker
February 2006, Hardcover (E-book also available)
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business (0787983098) cover image
Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
by John Foley, Julie Kendrick
February 2006, Hardcover, Jossey-Bass (E-book also available)
15 Secrets Every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing (0471773476) cover image
15 Secrets Every Network Marketer Must Know: Essential Elements and Skills Required to Achieve 6- and 7-Figure Success in Network Marketing
by Joe Rubino, John Terhune
February 2006, Paperback (E-book also available)
US $19.95 Add to Cart
The Pentium Chronicles: The People, Passion, and Politics Behind Intel's Landmark Chips (0471736171) cover image
The Pentium Chronicles: The People, Passion, and Politics Behind Intel's Landmark Chips
by Robert P. Colwell
December 2005, Paperback, Wiley-IEEE Computer Society Press
How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone (0471718548) cover image
How to Sell to an Idiot: 12 Steps to Selling Anything to Anyone
by John Hoover, Bill Sparkman
December 2005, Paperback (E-book also available)
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee (0471744832) cover image
How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
by Lawrence L. Steinmetz, William T. Brooks
November 2005, Hardcover (E-book also available)
US $29.95 Add to Cart
The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth (0471716766) cover image
The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth
by Joe Rubino (Editor)
October 2005, Paperback (E-book also available)
US $21.95 Add to Cart
The Way of the Road Warrior: Lessons in Business and Life from the Road Most Traveled (0787980625) cover image
The Way of the Road Warrior: Lessons in Business and Life from the Road Most Traveled
by Robert L. Jolles, F. W. Sanzenbacher (Foreword by)
October 2005, Hardcover, Jossey-Bass (E-book also available)
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