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Introductory Marketing

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Textbooks & Course Offerings (4) View

Wired Marketing: Energizing Business for e-Commerce (0471496456) cover image
Wired Marketing: Energizing Business for e-Commerce
by Glenn Hardaker, Gary Graham
August 2001, ©2001
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All Titles in Introductory Marketing (33)

Resonate: Present Visual Stories that Transform Audiences (0470632011) cover image
Resonate: Present Visual Stories that Transform Audiences
by Nancy Duarte
September 2010, Paperback (E-book also available)
US $29.95 Add to Cart
Web Marketing For Dummies, 3rd Edition (1118065166) cover image
Web Marketing For Dummies, 3rd Edition
by Jan Zimmerman
December 2011, Paperback (E-book also available)
US $24.99 Add to Cart
Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition (1118004442) cover image
Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition
by Steve Cone
October 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Journal of Consumer Affairs (JOCA) cover image
Journal
Journal of Consumer Affairs
2013, Journal
Psychology & Marketing (MAR) cover image
Journal
Psychology & Marketing
2013, Journal
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration (CJAS) cover image
Journal
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
2013, Journal
Changing the Channel: 12 Easy Ways to Make Millions for Your Business (0470538805) cover image
Changing the Channel: 12 Easy Ways to Make Millions for Your Business
by Michael Masterson, MaryEllen Tribby
March 2010, Paperback (E-book also available)
US $14.95 Add to Cart
Marketing: A Guide to the Fundamentals (1576603296) cover image
Marketing: A Guide to the Fundamentals
by Patrick Forsyth
September 2009, Paperback
US $23.95 Add to Cart
Online Marketing: A User's Manual (0470973846) cover image
Online Marketing: A User's Manual
by Murray Newlands
May 2011, Hardcover, Capstone (E-book also available)
US $27.95 Add to Cart
Marketing Kit for Dummies, 3rd Edition (047040115X) cover image
Marketing Kit for Dummies, 3rd Edition
by Alexander Hiam
February 2009, Paperback (E-book also available)
US $29.99 Add to Cart
Changing the Channel: 12 Easy Ways to Make Millions for Your Business (0470375027) cover image
Changing the Channel: 12 Easy Ways to Make Millions for Your Business
by Michael Masterson, MaryEllen Tribby
October 2008, Hardcover (E-book also available)
US $24.95 Add to Cart
Guerrilla Marketing For Dummies (0470289678) cover image
Guerrilla Marketing For Dummies
by Jonathan Margolis, Patrick Garrigan
October 2008, Paperback (E-book also available)
US $21.99 Add to Cart
The 15 Essential Marketing Masterclasses for Your Small Business (0857084402) cover image
The 15 Essential Marketing Masterclasses for Your Small Business
by Dee Blick
September 2013, Paperback, Capstone
US $19.95 Add to Cart
Marketing Plans: A Complete Guide in Pictures (1119943132) cover image
Marketing Plans: A Complete Guide in Pictures
by Malcolm McDonald
March 2012, Paperback
US $29.95 Add to Cart
What You Need to Know About Marketing (0857081500) cover image
What You Need to Know About Marketing
by Simon Middleton
June 2011, Paperback, Capstone (E-book also available)
US $19.95 Add to Cart
Wiley Pathways Marketing, 1st Edition (EHEP000751) cover image
Textbook
Wiley Pathways Marketing, 1st Edition
by Alexander Hiam
with Linda G. Rastelli
August 2006, ©2007
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (1907312420) cover image
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
by Simon Middleton
May 2010, Paperback, Capstone (E-book also available)
US $19.95 Add to Cart
Steal These Ideas!: Marketing Secrets That Will Make You a Star (0470885076) cover image
E-book
Steal These Ideas!: Marketing Secrets That Will Make You a Star
by Steve Cone
May 2010, E-book
Power Brands (3527503900) cover image
Power Brands
by Hajo Riesenbeck, Jesko Perrey
December 2008, Hardcover
US $65.00 Add to Cart
Marketing for Engineers, Scientists and Technologists (EHEP000916) cover image
Textbook
Marketing for Engineers, Scientists and Technologists
by Tony Curtis
May 2008, ©2008
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