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Textbooks & Course Offerings (4) View Wiley Pathways Marketing, 1st Edition by Alexander Hiam with Linda G. Rastelli August 2006, ©2007

New Web Marketing For Dummies, 3rd Edition by Jan Zimmerman December 2011 Forthcoming Marketing Plans: A Complete Guide in Pictures by Malcolm McDonald March 2012

All Titles in Introductory Marketing (31)

Resonate: Present Visual Stories that Transform Audiences

by Nancy Duarte

September 2010, Paperback (E-Book also available)

US $29.95 Add to Cart

Web Marketing All-in-One Desk Reference For Dummies

by John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker

March 2009, Paperback (E-Book also available)

US $34.99 Add to Cart

Web Marketing For Dummies, 3rd Edition

by Jan Zimmerman

December 2011, Paperback (E-Book also available)

US $24.99 Add to Cart

Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition

by Steve Cone

October 2011, Hardcover (E-Book also available)

US $24.95 Add to Cart

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

by Michael Masterson, MaryEllen Tribby

March 2010, Paperback (E-Book also available)

US $14.95 Add to Cart

Psychology and Marketing

2012, Journal

Journal of Consumer Affairs

2012, Journal

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration

2012, Journal

Marketing: A Guide to the Fundamentals

by Patrick Forsyth

September 2009, Paperback

US $19.95 Add to Cart

Online Marketing: A User's Manual

by Murray Newlands

May 2011, Hardcover (E-Book also available)

US $27.95 Add to Cart

Marketing Kit for Dummies, 3rd Edition

by Alexander Hiam

February 2009, Paperback (E-Book also available)

US $29.99 Add to Cart

Changing the Channel: 12 Easy Ways to Make Millions for Your Business

by Michael Masterson, MaryEllen Tribby

October 2008, Hardcover (E-Book also available)

US $24.95 Add to Cart

Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald

March 2012, Paperback

US $26.95 Add to Cart

What You Need to Know About Marketing

by Simon Middleton

June 2011, Paperback, Capstone

US $19.95 Add to Cart

Wiley Pathways Marketing, 1st Edition

by Alexander Hiam

with Linda G. Rastelli

August 2006, ©2007

Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

by Simon Middleton

June 2010, Paperback, Capstone (E-Book also available)

US $19.95 Add to Cart

Steal These Ideas!: Marketing Secrets That Will Make You a Star

by Steve Cone

May 2010, E-Book

Steal These Ideas!: Marketing Secrets That Will Make You a Star

by Steve Cone

May 2010, E-Book

Power Brands: Measuring, Making, and Managing Brand Success

by Hajo Riesenbeck, Jesko Perrey

January 2009, Hardcover

US $65.00 Add to Cart

Marketing for Engineers, Scientists and Technologists

by Tony Curtis

May 2008, ©2008