Wiley.com

Introductory Marketing

Featured Titles

Textbooks & Course Offerings (4) View

Wired Marketing: Energizing Business for e-Commerce (0471496456) cover image
by Glenn Hardaker, Gary Graham
August 2001, ©2001
Show: All Only Textbooks & Course Offerings      Sort by:

All Titles in Introductory Marketing (35)

Social Media Marketing For Dummies, 3rd Edition (1118985532) cover image
by Shiv Singh, Stephanie Diamond
December 2014, Paperback (E-book also available)
US $26.99 Buy
Web Marketing For Dummies, 3rd Edition (1118065166) cover image
by Jan Zimmerman
December 2011, Paperback (E-book also available)
US $26.99 Buy
Steal These Ideas!: Marketing Secrets That Will Make You a Star, 2nd Edition (1118004442) cover image
by Steve Cone
October 2011, Hardcover (E-book also available)
US $24.95 Buy
Journal of Consumer Affairs (JOCA) cover image
Journal
2016, Journal
Psychology & Marketing (MAR) cover image
Journal
2016, Journal
Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition (3527507817) cover image
by Jesko Perrey, Tjark Freundt, Dennis Spillecke
April 2015, Hardcover
US $60.00 Buy
Resonate: Present Visual Stories that Transform Audiences (0470632011) cover image
by Nancy Duarte
September 2010, Paperback (E-book also available)
US $29.95 Buy
Changing the Channel: 12 Easy Ways to Make Millions for Your Business (0470538805) cover image
by Michael Masterson, MaryEllen Tribby
March 2010, Paperback (E-book also available)
US $14.95 Buy
The 15 Essential Marketing Masterclasses for Your Small Business (0857084402) cover image
by Dee Blick
October 2013, Paperback, Capstone (E-book also available)
US $24.00 Buy
Marketing Kit for Dummies, 3rd Edition (047040115X) cover image
by Alexander Hiam
February 2009, Paperback (E-book also available)
US $29.99 Buy
Changing the Channel: 12 Easy Ways to Make Millions for Your Business (0470375027) cover image
by Michael Masterson, MaryEllen Tribby
October 2008, Hardcover (E-book also available)
US $24.95 Buy
Marketing Plans: A Complete Guide in Pictures (1119943132) cover image
by Malcolm McDonald
March 2012, Paperback
US $32.00 Buy
What You Need to Know About Marketing (0857081500) cover image
by Simon Middleton
June 2011, Paperback, Capstone (E-book also available)
Online Marketing: A User's Manual (0470973846) cover image
by Murray Newlands
May 2011, Hardcover, Capstone (E-book also available)
US $27.95 Buy
Wiley Pathways Marketing, 1st Edition (EHEP000751) cover image
Textbook
by Alexander Hiam
with Linda G. Rastelli
August 2006, ©2007
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru (1907312420) cover image
by Simon Middleton
May 2010, Paperback, Capstone (E-book also available)
US $22.00 Buy
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (0471268674) cover image
by Philip Kotler
March 2003, Hardcover (E-book also available)
Marketing for Engineers, Scientists and Technologists (EHEP000916) cover image
Textbook
by Tony Curtis
May 2008, ©2008
Listings:1-2021-35