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Introductory Marketing

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Textbooks & Course Offerings in Introductory Marketing (4)

Wiley Pathways Marketing, 1st Edition (EHEP000751) cover image
Textbook
by Alexander Hiam
with Linda G. Rastelli
August 2006, ©2007
Marketing for Engineers, Scientists and Technologists (EHEP000916) cover image
Textbook
by Tony Curtis
May 2008, ©2008
Introducing Marketing Research (0471497703) cover image
Textbook
by Paul Baines, Bal Chansarkar
May 2002, ©2002, Paperback
Wired Marketing: Energizing Business for e-Commerce (0471496456) cover image
Textbook
by Glenn Hardaker, Gary Graham
August 2001, ©2001, Paperback