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Textbooks & Course Offerings (10) View

Competitive Success, How Branding Adds Value (EHEP000987) cover image
by John A. Davis
February 2010, ©2009
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All Titles in Marketing Management (45)

Marketing Management: The Big Picture (EHEP002878) cover image
Textbook
by Christie L. Nordhielm, Marta Dapena-Baron
January 2014, ©2015
Design Management Review (DREV) cover image
Journal
2014, Journal
Psychology & Marketing (MAR) cover image
Journal
2014, Journal
Design Management Journal (DMJ) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Journal of Public Affairs (PA) cover image
Journal
2014, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2014, Journal
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (0470409517) cover image
by Jay Conrad Levinson, Shel Horowitz
January 2010, Paperback (E-book also available)
US $21.95 Buy
The Marketing Pathfinder: Key concepts and cases for marketing strategy and decision making (1119961769) cover image
by David Stewart, Michael M. Saren
September 2014, Paperback
Handbook of Strategic Account Management: A Comprehensive Resource (1118509080) cover image
by Diana Woodburn, Kevin Wilson
May 2014, Hardcover (E-book also available)
Marketing and Finance: Creating Shareholder Value (1119953383) cover image
by Malcolm McDonald, Brian Smith, Keith Ward
September 2013, Paperback (E-book also available)
US $50.00 Buy
Grow the Core: How to Focus on your Core Business for Brand Success (1118484711) cover image
by David Taylor
February 2013, Hardcover
US $32.00 Buy
Market Segmentation: How to Do It and How to Profit from It, Revised 4th Edition (1118432673) cover image
by Malcolm McDonald
November 2012, Paperback (E-book also available)
US $60.00 Buy
Sustainability Marketing: A Global Perspective, 2nd Edition (1119966191) cover image
Textbook
by Frank-Martin Belz, Ken Peattie
October 2012, ©2012, Paperback
US $89.95 Buy
The Five Most Important Questions You Will Ever Ask About Your Organization (0470227567) cover image
by Peter F. Drucker, Frances Hesselbein Leadership Institute (Editor)
April 2008, Paperback, Jossey-Bass (E-book also available)
US $14.95 Buy
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (0787978442) cover image
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
November 2006, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants (0470745924) cover image
by Simon Burtonshaw-Gunn, Malik Salameh (Foreword by)
March 2010, Hardcover (E-book also available)
US $30.00 Buy
Managing Customers Through Economic Cycles (0470686200) cover image
by John McKean
March 2010, Hardcover (E-book also available)
US $45.00 Buy
Competitive Success, How Branding Adds Value (EHEP000987) cover image
Textbook
by John A. Davis
February 2010, ©2009
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