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Marketing Management

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Textbooks & Course Offerings (10) View

Marketing Management: The Big Picture (EHEP002878) cover image
by Christie L. Nordhielm, Marta Dapena-Baron
January 2014, ©2015
Forthcoming
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All Titles in Marketing Management (44)

Marketing Management: The Big Picture (EHEP002878) cover image
Textbook
by Christie L. Nordhielm, Marta Dapena-Baron
January 2014, ©2015
Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time (1119021812) cover image
by Joel Comm, Dave Taylor
March 2015, Paperback
US $20.00 Buy
Design Management Review (DREV) cover image
Journal
2014, Journal
Design Management Journal (DMJ) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Psychology & Marketing (MAR) cover image
Journal
2014, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2014, Journal
Grow the Core: How to Focus on your Core Business for Brand Success (1118484711) cover image
by Dave Taylor
February 2013, Hardcover
US $32.00 Buy
The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making (1119961769) cover image
by David Stewart, Michael M. Saren
October 2014, Paperback (E-book also available)
Handbook of Strategic Account Management: A Comprehensive Resource (1118509080) cover image
by Diana Woodburn, Kevin Wilson
May 2014, Hardcover (E-book also available)
Marketing and Finance: Creating Shareholder Value (1119953383) cover image
by Malcolm McDonald, Brian Smith, Keith Ward
September 2013, Paperback (E-book also available)
US $50.00 Buy
The Five Most Important Questions You Will Ever Ask About Your Organization (0470227567) cover image
by Peter F. Drucker, Frances Hesselbein Leadership Institute (Editor)
April 2008, Paperback, Jossey-Bass (E-book also available)
US $14.95 Buy
Market Segmentation: How to Do It and How to Profit from It, Revised 4th Edition (1118432673) cover image
by Malcolm McDonald
November 2012, Paperback (E-book also available)
US $60.00 Buy
Sustainability Marketing: A Global Perspective, 2nd Edition (1119966191) cover image
Textbook
by Frank-Martin Belz, Ken Peattie
October 2012, ©2012, Paperback
US $89.95 Buy
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (0787978442) cover image
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
November 2006, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants (0470745924) cover image
by Simon Burtonshaw-Gunn, Malik Salameh (Foreword by)
March 2010, Hardcover (E-book also available)
US $30.00 Buy
Managing Customers Through Economic Cycles (0470686200) cover image
by John McKean
March 2010, Hardcover (E-book also available)
US $45.00 Buy
Competitive Success, How Branding Adds Value (EHEP000987) cover image
Textbook
by John A. Davis
February 2010, ©2009
CEO of Earth: A Ground-Breaking Guide to Building the Ultimate Brand (1742169562) cover image
by Simon Hammond
January 2010, Paperback, Wrightbooks (E-book also available)
US $27.95 Buy
Marketing Communications: A Brand Narrative Approach (EHEP000943) cover image
Textbook
by Micael Dahlen, Fredrik Lange, Terry Smith
December 2009, ©2010
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