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Marketing Management

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Textbooks & Course Offerings (10) View

Basic Marketing Management, 2nd Edition (0471353922) cover image
Basic Marketing Management, 2nd Edition
by Douglas J. Dalrymple, Leonard J. Parsons
February 2000, ©2000
New
Grow the Core: How to Focus on your Core Business for Brand Success (1118484711) cover image
Grow the Core: How to Focus on your Core Business for Brand Success
by David Taylor
February 2013
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All Titles in Marketing Management (41)

Design Management Review (DREV) cover image
Journal
Design Management Review
2013, Journal
Psychology & Marketing (MAR) cover image
Journal
Psychology & Marketing
2013, Journal
International Journal of Nonprofit and Voluntary Sector Marketing (NVSM) cover image
Journal
International Journal of Nonprofit and Voluntary Sector Marketing
2013, Journal
Design Management Journal (DMJ) cover image
Journal
Design Management Journal
2013, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
Journal of Consumer Behaviour
2013, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
Journal of Consumer Affairs
2013, Journal
Journal of Public Affairs (PA) cover image
Journal
Journal of Public Affairs
2013, Journal
The Five Most Important Questions You Will Ever Ask About Your Organization (0470227567) cover image
The Five Most Important Questions You Will Ever Ask About Your Organization
by Peter F. Drucker, Frances Hesselbein Leadership Institute (Editor)
April 2008, Paperback, Jossey-Bass (E-book also available)
US $14.95 Add to Cart
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (0470409517) cover image
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
by Jay Conrad Levinson, Shel Horowitz
January 2010, Paperback (E-book also available)
US $21.95 Add to Cart
The Marketing Pathfinder: Core Concepts and Live Cases (1119961769) cover image
The Marketing Pathfinder: Core Concepts and Live Cases
by David Stewart, Michael M. Saren
August 2013, Paperback
US $55.00 Add to Cart
Grow the Core: How to Focus on your Core Business for Brand Success (1118484711) cover image
Grow the Core: How to Focus on your Core Business for Brand Success
by David Taylor
February 2013, Hardcover
US $29.95 Add to Cart
Market Segmentation: How to Do It and How to Profit from It, Revised 4th Edition (1118432673) cover image
Market Segmentation: How to Do It and How to Profit from It, Revised 4th Edition
by Malcolm McDonald
November 2012, Paperback (E-book also available)
US $55.00 Add to Cart
Sustainability Marketing: A Global Perspective, 2nd Edition (1119966191) cover image
Sustainability Marketing: A Global Perspective, 2nd Edition
by Frank-Martin Belz, Ken Peattie
October 2012, Paperback
US $89.95 Add to Cart
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (0787978442) cover image
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
by Joanne Scheff Bernstein, Philip Kotler (Foreword by)
November 2006, Hardcover, Jossey-Bass (E-book also available)
US $27.95 Add to Cart
The Global Airline Industry (0470740779) cover image
The Global Airline Industry
by Peter Belobaba (Editor), Amedeo Odoni (Co-Editor), Cynthia Barnhart (Co-Editor)
May 2009, Hardcover (E-book also available)
US $120.00 Add to Cart
Marketing Management: The Big Picture, 2nd Edition (0471756687) cover image
Textbook
Marketing Management: The Big Picture, 2nd Edition
by Christie L. Nordhielm
September 2005, ©2006, Paperback
US $44.95 Add to Cart
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants (0470745924) cover image
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants
by Simon Burtonshaw-Gunn, Malik Salameh (Foreword by)
March 2010, Hardcover (E-book also available)
US $27.95 Add to Cart
Managing Customers Through Economic Cycles (0470686200) cover image
Managing Customers Through Economic Cycles
by John McKean
March 2010, Hardcover (E-book also available)
US $45.00 Add to Cart
Competitive Success, How Branding Adds Value (EHEP000987) cover image
Textbook
Competitive Success, How Branding Adds Value
by John A. Davis
February 2010, ©2009
CEO of Earth: A Ground-Breaking Guide to Building the Ultimate Brand (1742169562) cover image
CEO of Earth: A Ground-Breaking Guide to Building the Ultimate Brand
by Simon Hammond
January 2010, Paperback, Wrightbooks (E-book also available)
US $27.95 Add to Cart
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