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Textbooks & Course Offerings in Marketing Management (11)

Marketing Management: The Big Picture (EHEP002878) cover image
Textbook
by Christie L. Nordhielm, Marta Dapena-Baron
January 2014, ©2015
Marketing, 4th Edition (EHEP003736) cover image
Textbook
by Greg Elliott, Sharyn Rundle-Thiele, Sandra Smith, David Waller, Liz Eades, Ingo Bentrott
August 2017, ©2017
Sustainability Marketing: A Global Perspective, 2nd Edition (1119966191) cover image
Textbook
by Frank-Martin Belz, Ken Peattie
October 2012, ©2012, Paperback
Basic Marketing Management, 2nd Edition (0471353922) cover image
Textbook
by Douglas J. Dalrymple, Leonard J. Parsons
February 2000, ©2000, Paperback
Supply Network Strategies, 2nd Edition (0470979305) cover image
Textbook
by Lars-Erik Gadde, Hakan Hakansson, Goran Persson
July 2011, ©2010, Wiley E-Text
Competitive Success, How Branding Adds Value (EHEP000987) cover image
Textbook
by John A. Davis
February 2010, ©2009
Marketing Communications: A Brand Narrative Approach (EHEP000943) cover image
Textbook
by Micael Dahlen, Fredrik Lange, Terry Smith
December 2009, ©2010
The Business Marketing Course: Managing in Complex Networks, 2nd Edition (EHEP000913) cover image
Textbook
by David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
October 2006, ©2007
Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management (EHEP000969) cover image
Textbook
by Björn Axelsson, Frank Rozemeijer, Finn Wynstra
August 2005, ©2005
Quantitative Analysis in Marketing Management (0471964301) cover image
Textbook
by Luiz Moutinho, Mark Goode, Fiona Davies
May 2000, ©1998, Paperback
Sustainability Marketing: A Global Perspective (EUDTE00449) cover image
Textbook
by Frank-Martin Belz, Ken Peattie
September 2010, ©2010, Wiley E-Text