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Marketing Management

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Textbooks & Course Offerings (10) View

Basic Marketing Management, 2nd Edition (0471353922) cover image
Basic Marketing Management, 2nd Edition
by Douglas J. Dalrymple, Leonard J. Parsons
February 2000, ©2000
New
Grow the Core: How to Focus on your Core Business for Brand Success (1118484711) cover image
Grow the Core: How to Focus on your Core Business for Brand Success
by David Taylor
February 2013
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All Titles in Marketing Management (41)

Marketing Communications: A Brand Narrative Approach (EHEP000943) cover image
Textbook
Marketing Communications: A Brand Narrative Approach
by Micael Dahlen, Fredrik Lange, Terry Smith
December 2009, ©2010
Waking the Giant: Revitalising the Mature Brand (174216952X) cover image
Waking the Giant: Revitalising the Mature Brand
by Peter Steidl
August 2009, Paperback, Wrightbooks (E-book also available)
US $34.95 Add to Cart
Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession (1742169376) cover image
Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession
by Peter Steidl
June 2009, Paperback, Wrightbooks (E-book also available)
US $34.95 Add to Cart
Marketing Management: The Big Picture (1118014553) cover image
Textbook
Marketing Management: The Big Picture
by Christine Nordhielm
October 2013, ©2015, Paperback
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals (0470742976) cover image
Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
by Adrian Ryans
March 2009, Hardcover (E-book also available)
US $34.95 Add to Cart
The Special Events Advisor: A Business and Legal Guide for Event Professionals (0471450103) cover image
The Special Events Advisor: A Business and Legal Guide for Event Professionals
by David Sorin
August 2003, Paperback (E-book also available)
The Green Marketing Manifesto (0470723246) cover image
The Green Marketing Manifesto
by John Grant
December 2007, Hardcover (E-book also available)
US $29.95 Add to Cart
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value (047135659X) cover image
The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value
by Lynn B. Upshaw, Earl L. Taylor
September 2000, Hardcover
Basic Marketing Management, 2nd Edition (0471353922) cover image
Textbook
Basic Marketing Management, 2nd Edition
by Douglas J. Dalrymple, Leonard J. Parsons
February 2000, ©2000, Paperback
Building Brand Identity: A Strategy for Success in a Hostile Marketplace (047104220X) cover image
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
by Lynn B. Upshaw
June 1995, Hardcover
Supply Network Strategies, 2nd Edition (0470979305) cover image
Textbook
Supply Network Strategies, 2nd Edition
by Lars-Erik Gadde, Hakan Hakansson, Goran Persson
July 2011, ©2010, Wiley E-Text
Brand Management 101: 101 Lessons from Real-World Marketing (0470822295) cover image
Brand Management 101: 101 Lessons from Real-World Marketing
by Mainak Dhar
May 2007, Paperback
US $24.95 Add to Cart
The Business Marketing Course: Managing in Complex Networks, 2nd Edition (EHEP000913) cover image
Textbook
The Business Marketing Course: Managing in Complex Networks, 2nd Edition
by David Ford, Lars-Erik Gadde, Håkan Håkansson, Ivan Snehota
October 2006, ©2007
Sustainability Marketing: A Global Perspective (EUDTE00449) cover image
Textbook
Sustainability Marketing: A Global Perspective
by Frank-Martin Belz, Ken Peattie
September 2010, ©2010, Wiley E-Text
Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management (EHEP000969) cover image
Textbook
Developing Sourcing Capabilities: Creating Strategic Change in Purchasing and Supply Management
by Bjorn Axelsson, Frank Rozemeijer, Finn Wynstra
August 2005, ©2005
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout (0470862114) cover image
Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
by David Taylor
March 2004, Hardcover (E-book also available)
Customer Management Excellence (0470848537) cover image
Customer Management Excellence
by Mike Faulkner
December 2002, Hardcover (E-book also available)
US $90.00 Add to Cart
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events (047083188X) cover image
The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events
by Judy Allen
August 2002, Hardcover (E-book also available)
US $45.00 Add to Cart
Organic Growth: Cost-Effective Business Expansion from Within (0470844841) cover image
Organic Growth: Cost-Effective Business Expansion from Within
by Jean Frédéric Mognetti
July 2002, Hardcover (E-book also available)
Creative Product Design: A Practical Guide to Requirements Capture Management (0471987204) cover image
Creative Product Design: A Practical Guide to Requirements Capture Management
by Margaret Bruce, Rachel Cooper
January 2001, Hardcover
Listings:1-2021-4041-41