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Textbooks & Course Offerings (9) View

Strategic Market Management, 11th Edition (1119392225) cover image
by David A. Aaker
August 2017, ©2017
New
Social Media Marketing All-in-One For Dummies, 4th Edition (1119330394) cover image
by Jan Zimmerman, Deborah Ng
May 2017
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All Titles in Strategic Marketing (145)

Social Media Marketing All-in-One For Dummies, 4th Edition (1119330394) cover image
by Jan Zimmerman, Deborah Ng
May 2017, Paperback (E-book also available)
US $29.99 Buy
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (1119312973) cover image
by Marcus Sheridan, Krista Kotrla (Foreword by)
January 2017, Hardcover (E-book also available)
US $25.00 Buy
Marketing 4.0: Moving from Traditional to Digital (1119341205) cover image
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
December 2016, Hardcover (E-book also available)
US $25.00 Buy
Moment Marketing: Optimizing Every Step of the Customer Journey (111936129X) cover image
by Randy Wootton, Eric Duerr, Ken Rufo
December 2017, Hardcover
US $25.00 Buy
The Strategic Storyteller: Content Marketing in the Age of the Educated Consumer (1119345111) cover image
by Alexander Jutkowitz
August 2017, Hardcover
US $25.00 Buy
Marketing to Millennials For Dummies (1119369045) cover image
by Corey Padveen
May 2017, Paperback (E-book also available)
US $24.99 Buy
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (1119118875) cover image
by John DiMarco
April 2017, Paperback, Wiley-Blackwell (E-book also available)
US $39.95 Buy
Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations (1119118905) cover image
by John DiMarco
April 2017, Hardcover, Wiley-Blackwell (E-book also available)
US $89.95 Buy
Digital Marketing For Dummies (1119235596) cover image
by Ryan Deiss, Russ Henneberry
January 2017, Paperback (E-book also available)
US $29.99 Buy
Brand Admiration: Building A Business People Love (1119308062) cover image
by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen M. Weiss (Foreword by)
October 2016, Hardcover (E-book also available)
US $30.00 Buy
Account-Based Marketing For Dummies (1119224853) cover image
by Sangram Vajre
April 2016, Paperback (E-book also available)
US $26.99 Buy
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage (1119223008) cover image
by Roland Smart
February 2016, Hardcover (E-book also available)
US $25.00 Buy
Content Marketing Strategies For Dummies (1119154545) cover image
by Stephanie Diamond, Paul Clifford (Foreword by)
January 2016, Paperback (E-book also available)
US $29.99 Buy
Magnetic: The Art of Attracting Business (1119147344) cover image
by Joe Calloway
November 2015, Hardcover (E-book also available)
US $25.00 Buy
Inbound Marketing For Dummies (1119120500) cover image
by Scott Anderson Miller
September 2015, Paperback (E-book also available)
Behavioral Marketing: Delivering Personalized Experiences At Scale (1119076579) cover image
by Dave Walters, Bill Nussey (Foreword by)
August 2015, Hardcover (E-book also available)
US $25.00 Buy
Design Management Review (DREV) cover image
Journal
2017, Journal
Design Management Journal (DMJ) cover image
Journal
2017, Journal
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