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Featured Titles

New
Brand Admiration: Building A Business People Love (1119308062) cover image
by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen M. Weiss (Foreword by)
October 2016
Forthcoming
Digital Marketing For Dummies (1119235596) cover image
by Ryan Deiss, Russ Henneberry
January 2017
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All Titles in Strategic Marketing (142)

Marketing to Millennials For Dummies (1119369045) cover image
by Corey Padveen
June 2017, Paperback
US $24.99 Buy
Social Media Marketing All-in-One For Dummies, 4th Edition (1119330394) cover image
by Jan Zimmerman, Deborah Ng
April 2017, Paperback
US $29.99 Buy
They Ask You Answer: A Revolutionary Content Marketing Strategy (1119312973) cover image
by Marcus Sheridan
January 2017, Hardcover
US $25.00 Buy
Digital Marketing For Dummies (1119235596) cover image
by Ryan Deiss, Russ Henneberry
January 2017, Paperback
US $29.99 Buy
Marketing 4.0: Moving from Traditional to Digital (1119341205) cover image
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
December 2016, Hardcover (E-book also available)
US $25.00 Buy
Brand Admiration: Building A Business People Love (1119308062) cover image
by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen M. Weiss (Foreword by)
October 2016, Hardcover (E-book also available)
US $30.00 Buy
Account-Based Marketing For Dummies (1119224853) cover image
by Sangram Vajre
April 2016, Paperback (E-book also available)
US $26.99 Buy
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage (1119223008) cover image
by Roland Smart
February 2016, Hardcover (E-book also available)
US $25.00 Buy
Content Marketing Strategies For Dummies (1119154545) cover image
by Stephanie Diamond, Paul Clifford (Foreword by)
January 2016, Paperback (E-book also available)
US $29.99 Buy
Magnetic: The Art of Attracting Business (1119147344) cover image
by Joe Calloway
November 2015, Hardcover (E-book also available)
US $25.00 Buy
Inbound Marketing For Dummies (1119120500) cover image
by Scott Anderson Miller
September 2015, Paperback (E-book also available)
US $26.99 Buy
Behavioral Marketing: Delivering Personalized Experiences At Scale (1119076579) cover image
by Dave Walters, Bill Nussey (Foreword by)
August 2015, Hardcover (E-book also available)
US $25.00 Buy
Journal of Consumer Affairs (JOCA) cover image
Journal
2016, Journal
Journal of Public Affairs (PA2) cover image
Journal
2016, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2016, Journal
Design Management Journal (DMJ) cover image
Journal
2016, Journal
Design Management Review (DREV) cover image
Journal
2016, Journal
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