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Strategic Marketing

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Textbooks & Course Offerings (11) View

Critical Marketing: Issues in Contemporary Marketing (EHEP000947) cover image
Critical Marketing: Issues in Contemporary Marketing
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
December 2009, ©2008
New
The Retail Revival: Reimagining Business for the New Age of Consumerism (1118489675) cover image
The Retail Revival: Reimagining Business for the New Age of Consumerism
by Doug Stephens
March 2013
Forthcoming
Social Media Engagement For Dummies (1118530195) cover image
Social Media Engagement For Dummies
by Aliza Sherman, Danielle Elliott Smith
June 2013
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All Titles in Strategic Marketing (122)

Launch: How to Quickly Propel Your Business Beyond the Competition (111802723X) cover image
Launch: How to Quickly Propel Your Business Beyond the Competition
by Michael A. Stelzner
June 2011, Hardcover (E-book also available)
US $24.95 Add to Cart
Kellogg on Marketing, 2nd Edition (0470580143) cover image
Kellogg on Marketing, 2nd Edition
by Alice M. Tybout (Editor), Bobby J. Calder (Editor), Philip Kotler (Foreword by)
August 2010, Hardcover (E-book also available)
US $29.95 Add to Cart
Social Media Design For Dummies (1118707818) cover image
Social Media Design For Dummies
by Janine Warner, David LaFontaine
December 2013, Paperback
US $29.99 Add to Cart
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (1118733894) cover image
Big Data Marketing: Engage Your Customers More Effectively and Drive Value
by Lisa Arthur
October 2013, Hardcover
US $30.00 Add to Cart
Social Media Engagement For Dummies (1118530195) cover image
Social Media Engagement For Dummies
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback
US $24.99 Add to Cart
Unrelenting Innovation: How to Create a Culture for Market Dominance (1118352408) cover image
Unrelenting Innovation: How to Create a Culture for Market Dominance
by Gerard J. Tellis
January 2013, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Add to Cart
Google+ Marketing For Dummies (1118381408) cover image
Google+ Marketing For Dummies
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Add to Cart
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
The Arab World Unbound: Tapping into the Power of 350 Million Consumers
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Add to Cart
Pinterest Marketing For Dummies (111838315X) cover image
Pinterest Marketing For Dummies
by Kelby Carr
July 2012, Paperback (E-book also available)
US $19.99 Add to Cart
Social Media Metrics For Dummies (1118027752) cover image
Social Media Metrics For Dummies
by Leslie Poston
June 2012, Paperback (E-book also available)
US $24.99 Add to Cart
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $89.95 Add to Cart
Marketing 3.0: From Products to Customers to the Human Spirit (0470598824) cover image
Marketing 3.0: From Products to Customers to the Human Spirit
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
May 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (0470499311) cover image
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
by Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword by)
October 2009, Hardcover (E-book also available)
US $24.95 Add to Cart
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated (1118231937) cover image
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
by Vanessa Fox
May 2012, Paperback (E-book also available)
US $19.95 Add to Cart
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Add to Cart
Location Based Marketing For Dummies (1118022491) cover image
Location Based Marketing For Dummies
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
September 2011, Paperback (E-book also available)
US $24.99 Add to Cart
Cause Marketing For Dummies (1118011309) cover image
Cause Marketing For Dummies
by Joe Waters, Joanna MacDonald
August 2011, Paperback (E-book also available)
US $24.99 Add to Cart
Content Marketing For Dummies (1118007298) cover image
Content Marketing For Dummies
by Susan Gunelius
June 2011, Paperback (E-book also available)
US $24.99 Add to Cart
Journal of Public Affairs (PA) cover image
Journal
Journal of Public Affairs
2013, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
Journal of Consumer Affairs
2013, Journal
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