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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (11) View

Strategic Market Management, 9th Edition (EHEP000238) cover image
by David A. Aaker
December 2009, ©2011
New
Visual Social Marketing For Dummies (1118753488) cover image
by Krista Neher
February 2014
Forthcoming
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All Titles in Strategic Marketing (131)

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $92.95 Buy
Inbound Marketing: How To Get Found And Get Growing Using Google, Social Media, and Science (1118896653) cover image
by Brian Halligan, Dharmesh Shah
September 2014, Paperback
US $20.00 Buy
Social Media Design For Dummies (1118707818) cover image
by Janine Warner, David LaFontaine
June 2014, Paperback
US $29.99 Buy
Visual Social Marketing For Dummies (1118753488) cover image
by Krista Neher
February 2014, Paperback (E-book also available)
US $24.99 Buy
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (1118733894) cover image
by Lisa Arthur
October 2013, Hardcover (E-book also available)
US $30.00 Buy
Social Media Engagement For Dummies (1118530195) cover image
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback (E-book also available)
US $24.99 Buy
Winning with Customers: A Playbook for B2B (0470547995) cover image
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna (Foreword by), Owens Corning (Foreword by)
August 2010, Hardcover (E-book also available)
US $73.95 Buy
Unrelenting Innovation: How to Create a Culture for Market Dominance (1118352408) cover image
by Gerard J. Tellis
January 2013, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Buy
Google+ Marketing For Dummies (1118381408) cover image
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Buy
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Pinterest Marketing For Dummies (111838315X) cover image
by Kelby Carr
July 2012, Paperback (E-book also available)
US $19.99 Buy
Social Media Metrics For Dummies (1118027752) cover image
by Leslie Poston
June 2012, Paperback (E-book also available)
US $24.99 Buy
Design Management Review (DREV) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Journal of Public Affairs (PA) cover image
Journal
2014, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2014, Journal
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