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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (10) View

Strategic Market Management, 9th Edition (EHEP000238) cover image
by David A. Aaker
December 2009, ©2011
New
Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition (3527507817) cover image
by Jesko Perrey, Tjark Freundt, Dennis Spillecke
April 2015
Forthcoming
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas (1118964969) cover image
by Mark Earls, John V. Willshire (Illustrator)
June 2015
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All Titles in Strategic Marketing (130)

Magnetic: The Art Of Attracting Business (1119147344) cover image
by Joe Calloway
November 2015, Hardcover
US $25.00 Buy
Inbound Marketing For Dummies (1119120500) cover image
by Consumer Dummies
September 2015, Paperback
US $26.99 Buy
Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (111896361X) cover image
by Lars Birkholm Petersen, Ron Person, Christopher Nash
September 2014, Hardcover (E-book also available)
US $25.00 Buy
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (1118896653) cover image
by Brian Halligan, Dharmesh Shah
September 2014, Paperback (E-book also available)
US $20.00 Buy
Understanding Leadership: Theories and Concepts, 3rd Edition (0471729124) cover image
Textbook
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
July 2014, ©2005, Paperback (E-book also available)
US $52.95 Buy
Social Media Design For Dummies (1118707818) cover image
by Janine Warner, David LaFontaine
June 2014, Paperback (E-book also available)
US $29.99 Buy
Visual Social Marketing For Dummies (1118753488) cover image
by Krista Neher
February 2014, Paperback (E-book also available)
US $24.99 Buy
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (1118733894) cover image
by Lisa Arthur
October 2013, Hardcover (E-book also available)
US $30.00 Buy
Social Media Engagement For Dummies (1118530195) cover image
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback (E-book also available)
US $24.99 Buy
Design Management Review (DREV) cover image
Journal
2015, Journal
Design Management Journal (DMJ) cover image
Journal
2015, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2015, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2015, Journal
Journal of Public Affairs (PA2) cover image
Journal
2015, Journal
Unrelenting Innovation: How to Create a Culture for Market Dominance (1118352408) cover image
by Gerard J. Tellis
January 2013, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Buy
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