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Strategic Marketing

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Textbooks & Course Offerings (10) View

Strategic Market Management, 9th Edition (EHEP000238) cover image
by David A. Aaker
December 2009, ©2011
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All Titles in Strategic Marketing (128)

Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (111896361X) cover image
by Lars Birkholm Petersen, Ron Person, Christopher Nash
September 2014, Hardcover (E-book also available)
US $25.00 Buy
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (1118896653) cover image
by Brian Halligan, Dharmesh Shah
September 2014, Paperback (E-book also available)
US $20.00 Buy
The Emerging Economy: Tapping the Power of Rural Consumers in Developing Countries (1118707435) cover image
by Vijay Mahajan
May 2015, Hardcover, Jossey-Bass
US $40.00 Buy
Understanding Leadership: Theories & Concepts, 3rd Edition (0471729124) cover image
Textbook
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
July 2014, ©2005, Paperback (E-book also available)
US $48.95 Buy
Social Media Design For Dummies (1118707818) cover image
by Janine Warner, David LaFontaine
June 2014, Paperback (E-book also available)
US $29.99 Buy
Visual Social Marketing For Dummies (1118753488) cover image
by Krista Neher
February 2014, Paperback (E-book also available)
US $24.99 Buy
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (1118733894) cover image
by Lisa Arthur
October 2013, Hardcover (E-book also available)
US $30.00 Buy
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Social Media Engagement For Dummies (1118530195) cover image
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback (E-book also available)
US $24.99 Buy
Unrelenting Innovation: How to Create a Culture for Market Dominance (1118352408) cover image
by Gerard J. Tellis
January 2013, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Buy
Google+ Marketing For Dummies (1118381408) cover image
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Buy
Kellogg on Marketing, 2nd Edition (0470580143) cover image
by Alice M. Tybout (Editor), Bobby J. Calder (Editor), Philip Kotler (Foreword by)
August 2010, Hardcover (E-book also available)
US $29.95 Buy
Journal of Consumer Affairs (JOCA) cover image
Journal
2014, Journal
Journal of Public Affairs (PA) cover image
Journal
2014, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2014, Journal
Design Management Journal (DMJ) cover image
Journal
2014, Journal
Design Management Review (DREV) cover image
Journal
2014, Journal
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