Wiley.com
Show: All Only Textbooks & Course Offerings      Sort by:

Textbooks & Course Offerings in Strategic Marketing (9)

Strategic Market Management, 11th Edition (EHEP003715) cover image
Textbook
by David A. Aaker, Christine Moorman
September 2017, ©2018
Understanding Leadership: Theories and Concepts, 3rd Edition (0471729124) cover image
Textbook
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
July 2014, ©2005, Paperback (E-book also available)
US $56.95 Buy
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
The Marketing Plan, 5th Edition (EHEP000841) cover image
Textbook
by William A. Cohen
December 2005, ©2006
Critical Marketing: Issues in Contemporary Marketing (EHEP000947) cover image
Textbook
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
December 2009, ©2008
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (EHEP000904) cover image
Textbook
by Bill Donaldson, Tom O'Toole
May 2007, ©2007
Rethinking Marketing: Developing a New Understanding of Markets (EHEP000888) cover image
Textbook
by Håkan Håkansson (Editor), Debbie Harrison (Editor), Alexandra Waluszewski (Editor)
June 2005, ©2004
Project Marketing: Beyond Competitive Bidding (0471486647) cover image
Textbook
by Bernard Cova, Pervez Ghauri, Robert Salle
April 2002, ©2002, Paperback