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Strategic Marketing

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Textbooks & Course Offerings in Strategic Marketing (11)

Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Add to Cart
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
Strategic Market Management, 9th Edition
by David A. Aaker
December 2009, ©2011
The Marketing Plan, 5th Edition (EHEP000841) cover image
Textbook
The Marketing Plan, 5th Edition
by William A. Cohen, PhD
December 2005, ©2006
Critical Marketing: Issues in Contemporary Marketing (EHEP000947) cover image
Textbook
Critical Marketing: Issues in Contemporary Marketing
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
December 2009, ©2008
Understanding Leadership: Theories & Concepts, 3rd Edition (0471729124) cover image
Textbook
Understanding Leadership: Theories & Concepts, 3rd Edition
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
January 2005, ©2005, Paperback (E-book also available)
US $48.95 Add to Cart
Strategic Market Management, European Edition (0470727926) cover image
Textbook
Strategic Market Management, European Edition
by David A. Aaker, Damien McLoughlin
July 2011, ©2007, Wiley E-Text
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition (EHEP000904) cover image
Textbook
Strategic Market Relationships: From Strategy to Implementation, 2nd Edition
by Bill Donaldson, Tom O'Toole
May 2007, ©2007
Rethinking Marketing: Developing a New Understanding of Markets (EHEP000888) cover image
Textbook
Rethinking Marketing: Developing a New Understanding of Markets
by Håkan Håkansson (Editor), Debbie Harrison (Editor), Alexandra Waluszewski (Editor)
June 2005, ©2004
Strategic Marketing: In the Customer Driven Organization (0470849851) cover image
Textbook
Strategic Marketing: In the Customer Driven Organization
by Frank Bradley
June 2003, ©2003, Paperback
US $70.95 Add to Cart
Project Marketing: Beyond Competitive Bidding (0471486647) cover image
Textbook
Project Marketing: Beyond Competitive Bidding
by Bernard Cova, Pervez Ghauri, Robert Salle
April 2002, ©2002, Paperback
Leading Organizations from the Inside Out: Unleashing the Collaborative Genius of Action-Learning Teams (0471703974) cover image
Textbook
Leading Organizations from the Inside Out: Unleashing the Collaborative Genius of Action-Learning Teams
by Bruce LaRue, Paul Childs, Kerry Larson, Marshall Goldsmith (Foreword by)
July 2004, ©2004, Paperback