Wiley.com

Featured Titles

Textbooks & Course Offerings (9) View

Strategic Market Management, 11th Edition (1119392225) cover image
by David A. Aaker
September 2017, ©2017
New
Marketing to Millennials For Dummies (1119369045) cover image
by Corey Padveen
May 2017
Show: All Only Textbooks & Course Offerings      Sort by:

All Titles in Strategic Marketing (144)

Journal of Public Affairs (PA2) cover image
Journal
2017, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2017, Journal
Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (111896361X) cover image
by Lars Birkholm Petersen, Ron Person, Christopher Nash
September 2014, Hardcover (E-book also available)
US $25.00 Buy
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (1118896653) cover image
by Brian Halligan, Dharmesh Shah
September 2014, Paperback (E-book also available)
US $20.00 Buy
Understanding Leadership: Theories and Concepts, 3rd Edition (0471729124) cover image
Textbook
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
July 2014, ©2005, Paperback (E-book also available)
US $56.95 Buy
Social Media Design For Dummies (1118707818) cover image
by Janine Warner, David LaFontaine
June 2014, Paperback (E-book also available)
US $29.99 Buy
Visual Social Marketing For Dummies (1118753488) cover image
by Krista Neher
February 2014, Paperback (E-book also available)
US $24.99 Buy
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (1118733894) cover image
by Lisa Arthur
October 2013, Hardcover (E-book also available)
US $30.00 Buy
Social Media Engagement For Dummies (1118530195) cover image
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback (E-book also available)
US $24.99 Buy
Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels (111848018X) cover image
by Avi Savar
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Three Threats to Brand Relevance: Strategies That Work (1118658027) cover image
E-book
by David A. Aaker
April 2013, E-book, Jossey-Bass
Unrelenting Innovation: How to Create a Culture for Market Dominance (1118352408) cover image
by Gerard J. Tellis
January 2013, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Buy
Google+ Marketing For Dummies (1118381408) cover image
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Buy
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Pinterest Marketing For Dummies (111838315X) cover image
by Kelby Carr
July 2012, Paperback (E-book also available)
US $19.99 Buy
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $98.95 Buy
Listings:1-2021-4041-6061-80more...