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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (8) View

Critical Marketing: Issues in Contemporary Marketing (EHEP000947) cover image
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
December 2009, ©2008
New
Content Marketing Strategies For Dummies (1119154545) cover image
by Stephanie Diamond
January 2016
Forthcoming
Account-Based Marketing For Dummies (1119224853) cover image
by Sangram Vajre
April 2016
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All Titles in Strategic Marketing (131)

Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $95.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Buy
Location Based Marketing For Dummies (1118022491) cover image
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
September 2011, Paperback (E-book also available)
US $24.99 Buy
Cause Marketing For Dummies (1118011309) cover image
by Joe Waters, Joanna MacDonald
August 2011, Paperback (E-book also available)
US $24.99 Buy
Launch: How to Quickly Propel Your Business Beyond the Competition (111802723X) cover image
by Michael A. Stelzner
June 2011, Hardcover (E-book also available)
US $24.95 Buy
Content Marketing For Dummies (1118007298) cover image
by Susan Gunelius
June 2011, Paperback (E-book also available)
US $24.99 Buy
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Journal of Public Affairs (PA2) cover image
Journal
2016, Journal
Journal of Consumer Affairs (JOCA) cover image
Journal
2016, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2016, Journal
Design Management Review (DREV) cover image
Journal
2016, Journal
Design Management Journal (DMJ) cover image
Journal
2016, Journal
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas (1118964969) cover image
by Mark Earls, John V. Willshire (Illustrator)
May 2015, Paperback (E-book also available)
US $40.00 Buy
Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition (3527507817) cover image
by Jesko Perrey, Tjark Freundt, Dennis Spillecke
April 2015, Hardcover
US $60.00 Buy
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (0470601760) cover image
by Maribeth Kuzmeski
September 2010, Hardcover (E-book also available)
US $24.95 Buy
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