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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (11) View

Understanding Leadership: Theories & Concepts, 3rd Edition (0471729124) cover image
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
January 2005, ©2005
Forthcoming
Inbound Marketing and SEO: Insights from the Moz Blog (1118551559) cover image
by Rand Fishkin, Thomas Høgenhaven
June 2013
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All Titles in Strategic Marketing (122)

Journal of Consumer Behaviour (CB) cover image
Journal
2013, Journal
Design Management Review (DREV) cover image
Journal
2013, Journal
Design Management Journal (DMJ) cover image
Journal
2013, Journal
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Add to Cart
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Add to Cart
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Add to Cart
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (0470601760) cover image
by Maribeth Kuzmeski
September 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
Winning with Customers: A Playbook for B2B (0470547995) cover image
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna (Foreword by), Owens Corning (Foreword by)
August 2010, Hardcover (E-book also available)
US $70.00 Add to Cart
The Buying Brain: Secrets for Selling to the Subconscious Mind (0470601779) cover image
by A. K. Pradeep
August 2010, Hardcover (E-book also available)
US $27.95 Add to Cart
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (0470504544) cover image
by Mark Jeffery
February 2010, Hardcover (E-book also available)
US $29.95 Add to Cart
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
by David A. Aaker
December 2009, ©2011
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (0470388382) cover image
by Scott M. Davis, Philip Kotler (Foreword by)
May 2009, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Add to Cart
Making Waves: How to Ride the Chaos with Direct Response Integrated Marketing (0857082124) cover image
by Mark Davies, Tina Catling
June 2011, Paperback, Capstone
US $34.95 Add to Cart
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers  (0470422106) cover image
by Bob Hutchins, Greg Stielstra
May 2009, Hardcover (E-book also available)
US $27.95 Add to Cart
Handbook for Developing Emotional and Social Intelligence: Best Practices, Case Studies, and Strategies (0470190884) cover image
by Marcia Hughes, Henry L. Thompson, Ph.D., James Bradford Terrell
April 2009, Hardcover, Pfeiffer (E-book also available)
US $80.00 Add to Cart
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments (078799832X) cover image
by Michael Dunn
with Chris Halsall
March 2009, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Add to Cart
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (184821104X) cover image
by Patrick Corsi, Mike Dulieu
February 2009, Hardcover, Wiley-ISTE (E-book also available)
US $110.00 Add to Cart
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits (0470288582) cover image
by Neil Z. Stern, Willard N. Ander
September 2008, Hardcover (E-book also available)
US $29.95 Add to Cart
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