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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (11) View

Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
by David A. Aaker
January 2011, ©2011
New
Forthcoming
Inbound Marketing: Attract, Engage, and Delight Customers Online (1118896653) cover image
by Brian Halligan, Dharmesh Shah
September 2014
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All Titles in Strategic Marketing (129)

Journal of Public Affairs (PA) cover image
Journal
2014, Journal
Social Media Metrics For Dummies (1118027752) cover image
by Leslie Poston
June 2012, Paperback (E-book also available)
US $24.99 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Buy
Location Based Marketing For Dummies (1118022491) cover image
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
September 2011, Paperback (E-book also available)
US $24.99 Buy
Cause Marketing For Dummies (1118011309) cover image
by Joe Waters, Joanna MacDonald
August 2011, Paperback (E-book also available)
US $24.99 Buy
The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets, 2nd Edition (1118923626) cover image
by Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas
July 2014, Hardcover (E-book also available)
US $65.00 Buy
Launch: How to Quickly Propel Your Business Beyond the Competition (111802723X) cover image
by Michael A. Stelzner
June 2011, Hardcover (E-book also available)
US $24.95 Buy
Content Marketing For Dummies (1118007298) cover image
by Susan Gunelius
June 2011, Paperback (E-book also available)
US $24.99 Buy
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (0470601760) cover image
by Maribeth Kuzmeski
September 2010, Hardcover (E-book also available)
US $24.95 Buy
Kellogg on Marketing, 2nd Edition (0470580143) cover image
by Alice M. Tybout (Editor), Bobby J. Calder (Editor), Philip Kotler (Foreword by)
August 2010, Hardcover (E-book also available)
US $29.95 Buy
Winning with Customers: A Playbook for B2B (0470547995) cover image
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna (Foreword by), Owens Corning (Foreword by)
August 2010, Hardcover (E-book also available)
US $73.95 Buy
The Buying Brain: Secrets for Selling to the Subconscious Mind (0470601779) cover image
by A. K. Pradeep
August 2010, Hardcover (E-book also available)
US $27.95 Buy
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (0470504544) cover image
by Mark Jeffery
February 2010, Hardcover (E-book also available)
US $29.95 Buy
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
by David A. Aaker
December 2009, ©2011
Inbound Marketing: Get Found Using Google, Social Media, and Blogs  (0470499311) cover image
by Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword by)
October 2009, Hardcover (E-book also available)
US $24.95 Buy
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