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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (9) View

Strategic Market Management, 10th edition (EHEP002875) cover image
by David A. Aaker
October 2013, ©2014
New
Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition (3527507817) cover image
by Jesko Perrey, Tjark Freundt, Dennis Spillecke
April 2015
Forthcoming
Inbound Marketing For Dummies (1119120500) cover image
by Consumer Dummies
September 2015
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All Titles in Strategic Marketing (128)

Google+ Marketing For Dummies (1118381408) cover image
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Buy
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Pinterest Marketing For Dummies (111838315X) cover image
by Kelby Carr
July 2012, Paperback (E-book also available)
US $19.99 Buy
Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People's Ideas (1118964969) cover image
by Mark Earls, John V. Willshire (Illustrator)
May 2015, Paperback (E-book also available)
US $40.00 Buy
Social Media Metrics For Dummies (1118027752) cover image
by Leslie Poston
June 2012, Paperback (E-book also available)
US $24.99 Buy
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $95.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Buy
Location Based Marketing For Dummies (1118022491) cover image
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
September 2011, Paperback (E-book also available)
US $24.99 Buy
Cause Marketing For Dummies (1118011309) cover image
by Joe Waters, Joanna MacDonald
August 2011, Paperback (E-book also available)
US $24.99 Buy
Launch: How to Quickly Propel Your Business Beyond the Competition (111802723X) cover image
by Michael A. Stelzner
June 2011, Hardcover (E-book also available)
US $24.95 Buy
Content Marketing For Dummies (1118007298) cover image
by Susan Gunelius
June 2011, Paperback (E-book also available)
US $24.99 Buy
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (0470601760) cover image
by Maribeth Kuzmeski
September 2010, Hardcover (E-book also available)
US $24.95 Buy
Kellogg on Marketing, 2nd Edition (0470580143) cover image
by Alice M. Tybout (Editor), Bobby J. Calder (Editor), Philip Kotler (Foreword by)
August 2010, Hardcover (E-book also available)
US $29.95 Buy
Winning with Customers: A Playbook for B2B (0470547995) cover image
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna (Foreword by), Owens Corning (Foreword by)
August 2010, Hardcover (E-book also available)
US $80.00 Buy
The Buying Brain: Secrets for Selling to the Subconscious Mind (0470601779) cover image
by A. K. Pradeep
August 2010, Hardcover (E-book also available)
US $27.95 Buy
Power Brands: Measuring, Making, and Managing Brand Success, 3rd Edition (3527507817) cover image
by Jesko Perrey, Tjark Freundt, Dennis Spillecke
April 2015, Hardcover
US $60.00 Buy
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