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Forthcoming
Brand Admiration: Building A Business People Love (1119308062) cover image
by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen M. Weiss (Foreword by)
October 2016
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All Titles in Strategic Marketing (142)

Social Media Engagement For Dummies (1118530195) cover image
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback (E-book also available)
US $24.99 Buy
Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels (111848018X) cover image
by Avi Savar
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Google+ Marketing For Dummies (1118381408) cover image
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Buy
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Pinterest Marketing For Dummies (111838315X) cover image
by Kelby Carr
July 2012, Paperback (E-book also available)
US $19.99 Buy
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $98.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Buy
Journal of Consumer Affairs (JOCA) cover image
Journal
2016, Journal
Journal of Consumer Behaviour (CB) cover image
Journal
2016, Journal
Design Management Review (DREV) cover image
Journal
2016, Journal
Design Management Journal (DMJ) cover image
Journal
2016, Journal
Journal of Public Affairs (PA2) cover image
Journal
2016, Journal
Cause Marketing For Dummies (1118011309) cover image
by Joe Waters, Joanna MacDonald
August 2011, Paperback (E-book also available)
US $24.99 Buy
Launch: How to Quickly Propel Your Business Beyond the Competition (111802723X) cover image
by Michael A. Stelzner
June 2011, Hardcover (E-book also available)
US $24.95 Buy
Content Marketing For Dummies (1118007298) cover image
by Susan Gunelius
June 2011, Paperback (E-book also available)
US $24.99 Buy
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
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