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Strategic Marketing

Featured Titles

Textbooks & Course Offerings (11) View

The Marketing Plan, 5th Edition (EHEP000841) cover image
by William A. Cohen, PhD
December 2005, ©2006
New
Social Media Design For Dummies (1118707818) cover image
by Janine Warner, David LaFontaine
June 2014
Forthcoming
Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (111896361X) cover image
by Lars Birkholm Petersen, Ron Person, Christopher Nash
September 2014
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All Titles in Strategic Marketing (130)

Social Media Metrics For Dummies (1118027752) cover image
by Leslie Poston
June 2012, Paperback (E-book also available)
US $24.99 Buy
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $92.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Buy
Location Based Marketing For Dummies (1118022491) cover image
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
September 2011, Paperback (E-book also available)
US $24.99 Buy
Cause Marketing For Dummies (1118011309) cover image
by Joe Waters, Joanna MacDonald
August 2011, Paperback (E-book also available)
US $24.99 Buy
Launch: How to Quickly Propel Your Business Beyond the Competition (111802723X) cover image
by Michael A. Stelzner
June 2011, Hardcover (E-book also available)
US $24.95 Buy
Content Marketing For Dummies (1118007298) cover image
by Susan Gunelius
June 2011, Paperback (E-book also available)
US $24.99 Buy
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Buy
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Buy
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (0470601760) cover image
by Maribeth Kuzmeski
September 2010, Hardcover (E-book also available)
US $24.95 Buy
Kellogg on Marketing, 2nd Edition (0470580143) cover image
by Alice M. Tybout (Editor), Bobby J. Calder (Editor), Philip Kotler (Foreword by)
August 2010, Hardcover (E-book also available)
US $29.95 Buy
Statistical Methods in Customer Relationship Management (1119993202) cover image
by V. Kumar, J. Andrew Petersen
September 2012, Hardcover (E-book also available)
US $102.95 Buy
Winning with Customers: A Playbook for B2B (0470547995) cover image
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna (Foreword by), Owens Corning (Foreword by)
August 2010, Hardcover (E-book also available)
US $73.95 Buy
The Buying Brain: Secrets for Selling to the Subconscious Mind (0470601779) cover image
by A. K. Pradeep
August 2010, Hardcover (E-book also available)
US $27.95 Buy
Marketing 3.0: From Products to Customers to the Human Spirit (0470598824) cover image
by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
May 2010, Hardcover (E-book also available)
US $24.95 Buy
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (0470504544) cover image
by Mark Jeffery
February 2010, Hardcover (E-book also available)
US $29.95 Buy
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
by David A. Aaker
December 2009, ©2011
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