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Brand Admiration: Building A Business People Love (1119308062) cover image
by C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich, Allen M. Weiss (Foreword by)
October 2016
Forthcoming
Digital Marketing For Dummies (1119235596) cover image
by Ryan Deiss, Russ Henneberry
January 2017
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All Titles in Strategic Marketing (142)

Connect: How to Use Data and Experience Marketing to Create Lifetime Customers (111896361X) cover image
by Lars Birkholm Petersen, Ron Person, Christopher Nash
September 2014, Hardcover (E-book also available)
US $25.00 Buy
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online (1118896653) cover image
by Brian Halligan, Dharmesh Shah
September 2014, Paperback (E-book also available)
US $20.00 Buy
Understanding Leadership: Theories and Concepts, 3rd Edition (0471729124) cover image
Textbook
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
July 2014, ©2005, Paperback (E-book also available)
US $56.95 Buy
Social Media Design For Dummies (1118707818) cover image
by Janine Warner, David LaFontaine
June 2014, Paperback (E-book also available)
US $29.99 Buy
Visual Social Marketing For Dummies (1118753488) cover image
by Krista Neher
February 2014, Paperback (E-book also available)
US $24.99 Buy
Strategic Market Management, 10th edition (EHEP002875) cover image
Textbook
by David A. Aaker
October 2013, ©2014
Data Driven Marketing For Dummies (1118615840) cover image
by David Semmelroth
October 2013, Paperback (E-book also available)
US $26.99 Buy
Big Data Marketing: Engage Your Customers More Effectively and Drive Value (1118733894) cover image
by Lisa Arthur
October 2013, Hardcover (E-book also available)
US $30.00 Buy
Social Media Engagement For Dummies (1118530195) cover image
by Aliza Sherman, Danielle Elliott Smith
June 2013, Paperback (E-book also available)
US $24.99 Buy
Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels (111848018X) cover image
by Avi Savar
May 2013, Hardcover (E-book also available)
US $24.95 Buy
Three Threats to Brand Relevance: Strategies That Work (1118658027) cover image
E-book
by David A. Aaker
April 2013, E-book, Jossey-Bass
Unrelenting Innovation: How to Create a Culture for Market Dominance (1118352408) cover image
by Gerard J. Tellis
January 2013, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Buy
Google+ Marketing For Dummies (1118381408) cover image
by Jesse Stay
November 2012, Paperback (E-book also available)
US $24.99 Buy
The Arab World Unbound: Tapping into the Power of 350 Million Consumers (1118074513) cover image
by Vijay Mahajan
August 2012, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Buy
Pinterest Marketing For Dummies (111838315X) cover image
by Kelby Carr
July 2012, Paperback (E-book also available)
US $19.99 Buy
Pharmaceutical Lifecycle Management: Making the Most of Each and Every Brand (0470487534) cover image
by Tony Ellery, Neal Hansen
June 2012, Hardcover (E-book also available)
US $98.95 Buy
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want, Revised and Updated (1118156293) cover image
by Maribeth Kuzmeski
December 2011, Paperback (E-book also available)
US $18.95 Buy
Marketing Plans: How to prepare them, how to profit from them, 8th Edition (111921713X) cover image
by Malcolm McDonald, Hugh Wilson
November 2016, Paperback
US $70.00 Buy
Location Based Marketing For Dummies (1118022491) cover image
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
September 2011, Paperback (E-book also available)
US $24.99 Buy
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