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Strategic Marketing

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Textbooks & Course Offerings (11) View

Understanding Leadership: Theories & Concepts, 3rd Edition (0471729124) cover image
Understanding Leadership: Theories & Concepts, 3rd Edition
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
January 2005, ©2005
New
The Retail Revival: Reimagining Business for the New Age of Consumerism (1118489675) cover image
The Retail Revival: Reimagining Business for the New Age of Consumerism
by Doug Stephens
March 2013
Forthcoming
Inbound Marketing and SEO: Insights from the Moz Blog (1118551559) cover image
Inbound Marketing and SEO: Insights from the Moz Blog
by Rand Fishkin, Thomas Høgenhaven
June 2013
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All Titles in Strategic Marketing (122)

Journal of Consumer Behaviour (CB) cover image
Journal
Journal of Consumer Behaviour
2013, Journal
International Journal of Nonprofit and Voluntary Sector Marketing (NVSM) cover image
Journal
International Journal of Nonprofit and Voluntary Sector Marketing
2013, Journal
Design Management Review (DREV) cover image
Journal
Design Management Review
2013, Journal
Design Management Journal (DMJ) cover image
Journal
Design Management Journal
2013, Journal
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age (0470912863) cover image
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age
by Gert H. N. Laursen
April 2011, Hardcover (E-book also available)
US $49.95 Add to Cart
Brand Atlas: Branding Intelligence Made Visible (0470433426) cover image
Brand Atlas: Branding Intelligence Made Visible
by Alina Wheeler, Joel Katz
March 2011, Hardcover (E-book also available)
US $29.95 Add to Cart
Brand Relevance: Making Competitors Irrelevant (0470613580) cover image
Textbook
Brand Relevance: Making Competitors Irrelevant
by David A. Aaker
January 2011, ©2011, Hardcover, Jossey-Bass (E-book also available)
US $32.95 Add to Cart
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (0470601760) cover image
...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
by Maribeth Kuzmeski
September 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
Winning with Customers: A Playbook for B2B (0470547995) cover image
Winning with Customers: A Playbook for B2B
by D. Keith Pigues, Jerry D. Alderman, Karel Czanderna (Foreword by), Owens Corning (Foreword by)
August 2010, Hardcover (E-book also available)
US $70.00 Add to Cart
The Buying Brain: Secrets for Selling to the Subconscious Mind (0470601779) cover image
The Buying Brain: Secrets for Selling to the Subconscious Mind
by A. K. Pradeep
August 2010, Hardcover (E-book also available)
US $27.95 Add to Cart
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (0470504544) cover image
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
by Mark Jeffery
February 2010, Hardcover (E-book also available)
US $29.95 Add to Cart
Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition (0470453079) cover image
Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers, 2nd Edition
by Don Sexton
January 2010, Hardcover (E-book also available)
US $24.95 Add to Cart
Strategic Market Management, 9th Edition (EHEP000238) cover image
Textbook
Strategic Market Management, 9th Edition
by David A. Aaker
December 2009, ©2011
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (0470388382) cover image
The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders
by Scott M. Davis, Philip Kotler (Foreword by)
May 2009, Hardcover, Jossey-Bass (E-book also available)
US $34.95 Add to Cart
Making Waves: How to Ride the Chaos with Direct Response Integrated Marketing (0857082124) cover image
Making Waves: How to Ride the Chaos with Direct Response Integrated Marketing
by Mark Davies, Tina Catling
June 2011, Paperback, Capstone
US $34.95 Add to Cart
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (0470422106) cover image
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
by Bob Hutchins, Greg Stielstra
May 2009, Hardcover (E-book also available)
US $27.95 Add to Cart
Handbook for Developing Emotional and Social Intelligence: Best Practices, Case Studies, and Strategies (0470190884) cover image
Handbook for Developing Emotional and Social Intelligence: Best Practices, Case Studies, and Strategies
by Marcia Hughes, Henry L. Thompson, Ph.D., James Bradford Terrell
April 2009, Hardcover, Pfeiffer (E-book also available)
US $80.00 Add to Cart
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments (078799832X) cover image
The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments
by Michael Dunn
with Chris Halsall
March 2009, Hardcover, Jossey-Bass (E-book also available)
US $39.95 Add to Cart
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers (184821104X) cover image
The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers
by Patrick Corsi, Mike Dulieu
February 2009, Hardcover, Wiley-ISTE (E-book also available)
US $110.00 Add to Cart
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits (0470288582) cover image
Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
by Neil Z. Stern, Willard N. Ander
September 2008, Hardcover (E-book also available)
US $29.95 Add to Cart
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