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Strategic Marketing

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Textbooks & Course Offerings (11) View

The Marketing Plan, 5th Edition (EHEP000841) cover image
The Marketing Plan, 5th Edition
by William A. Cohen, PhD
December 2005, ©2006
New
The Retail Revival: Reimagining Business for the New Age of Consumerism (1118489675) cover image
The Retail Revival: Reimagining Business for the New Age of Consumerism
by Doug Stephens
March 2013
Forthcoming
Neuromarketing For Dummies (1118518586) cover image
Neuromarketing For Dummies
by Stephen Genco, Andrew Pohlmann, Peter Steidl
August 2013
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All Titles in Strategic Marketing (121)

Geomarketing: Methods and Strategies in Spatial Marketing (190520907X) cover image
Geomarketing: Methods and Strategies in Spatial Marketing
by Gerard Cliquet (Editor)
February 2006, Hardcover, Wiley-ISTE (E-book also available)
US $155.00 Add to Cart
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (047174719X) cover image
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
January 2006, Hardcover (E-book also available)
US $24.95 Add to Cart
The Marketing Plan, 5th Edition (EHEP000841) cover image
Textbook
The Marketing Plan, 5th Edition
by William A. Cohen, PhD
December 2005, ©2006
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management (0471690163) cover image
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
by Alice M. Tybout (Editor), Tim Calkins (Editor), Philip Kotler (Foreword by)
September 2005, Hardcover (E-book also available)
US $35.00 Add to Cart
The Age of Selfish Altruism: Why New Values are Killing Consumerism (0470825081) cover image
The Age of Selfish Altruism: Why New Values are Killing Consumerism
by Alan Fairnington
May 2010, Hardcover
US $34.95 Add to Cart
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition (0470824492) cover image
Advanced Brand Management: Managing Brands in a Changing World, 2nd Edition
by Paul Temporal
March 2010, Hardcover (E-book also available)
US $39.95 Add to Cart
Critical Marketing: Issues in Contemporary Marketing (EHEP000947) cover image
Textbook
Critical Marketing: Issues in Contemporary Marketing
by Mark Tadajewski (Editor), Douglas Brownlie (Editor)
December 2009, ©2008
Guilt Trip: From Fear to Guilt on the Green Bandwagon (047074622X) cover image
Guilt Trip: From Fear to Guilt on the Green Bandwagon
by Alex Hesz, Bambos Neophytou
November 2009, Hardcover
US $29.95 Add to Cart
Creativity Unlimited: Thinking Inside the Box for Business Innovation (0470770848) cover image
Creativity Unlimited: Thinking Inside the Box for Business Innovation
by Micael Dahlen
July 2009, Hardcover (E-book also available)
US $35.00 Add to Cart
Understanding Leadership: Theories & Concepts, 3rd Edition (0471729124) cover image
Textbook
Understanding Leadership: Theories & Concepts, 3rd Edition
by Chris Crawford, Curtis L. Brungardt, Micol Maughan, Joseph D. Potts (Foreword by)
January 2005, ©2005, Paperback (E-book also available)
US $48.95 Add to Cart
Strategic Market Management, 10th Edition (1118582861) cover image
Strategic Market Management, 10th Edition
by David A. Aaker
October 2013, Paperback
Customer Genius (1841127884) cover image
Customer Genius
by Peter Fisk
April 2009, Hardcover, Capstone (E-book also available)
US $24.95 Add to Cart
Connective Branding: Building Brand Equity in a Demanding World (0470512407) cover image
Connective Branding: Building Brand Equity in a Demanding World
by Claudia Fisher, Christine Vallaster
December 2008, Hardcover (E-book also available)
US $60.00 Add to Cart
The Stakeholder Balance Sheet: Profiting from Really Understanding Your Market (0470712163) cover image
The Stakeholder Balance Sheet: Profiting from Really Understanding Your Market
by Farrokh Suntook, John A. Murphy
December 2008, Hardcover (E-book also available)
US $45.00 Add to Cart
Power Brands (3527503900) cover image
Power Brands
by Hajo Riesenbeck, Jesko Perrey
December 2008, Hardcover
US $65.00 Add to Cart
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition (0470773146) cover image
Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
by Peter Doyle
December 2008, Hardcover (E-book also available)
US $70.00 Add to Cart
Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand (0470725249) cover image
Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand
by John Bradley
June 2008, Hardcover (E-book also available)
US $49.95 Add to Cart
Creating Market Insight: How Firms Create Value from Market Understanding (0470986530) cover image
Creating Market Insight: How Firms Create Value from Market Understanding
by Brian Smith, Paul Raspin
May 2008, Hardcover (E-book also available)
US $60.00 Add to Cart
The Marketing Director's Role in Business Planning and Corporate Governance (0470515805) cover image
The Marketing Director's Role in Business Planning and Corporate Governance
by Gerald Michaluk
January 2008, Hardcover (E-book also available)
US $55.00 Add to Cart
Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin (1841127698) cover image
Never Mind the Sizzle...Where's the Sausage?: Branding based on substance not spin
by David Taylor
October 2007, Paperback, Capstone (E-book also available)
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