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Textbooks & Course Offerings in Marketing & Communications (2)

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment (0470936843) cover image
Textbook
by R. Craig Lefebvre
February 2013, ©2013, Paperback, Jossey-Bass (E-book also available)
US $85.00 Buy
Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in The Networked World (1118109945) cover image
Textbook
by Ines Mergel
October 2012, ©2013, Hardcover, Jossey-Bass (E-book also available)
US $76.00 Buy