Marketing

Textbooks & Course Offerings in Marketing (7)

Textbook

Revenue Management for the Hospitality Industry

by David K. Hayes, Allisha Miller

November 2010, ©2011

Textbook

Hospitality Marketing Management, 5th Edition

by Robert D. Reid, David C. Bojanic

February 2009, ©2010

Textbook

Hospitality Financial Management

by Agnes L. DeFranco, Thomas W. Lattin

October 2006, ©2007

Textbook

Cases in Hospitality Management: A Critical Incident Approach, 2nd Edition

by Timothy R. Hinkin

November 2005, ©2006

Textbook

Marketing Hospitality, 3rd Edition

by Cathy H. C. Hsu, Tom Powers

June 2001, ©2002, Hardcover

Textbook

Hospitality Sales: A Marketing Approach

by Margaret Shaw, Susan V. Morris

September 1999, ©1999, Hardcover

Textbook

Marketing Management for the Hospitality Industry: A Strategic Approach

by Allen Z. Reich

April 1997, ©1997, Hardcover