Mass Communication

Textbooks & Course Offerings in Mass Communication (6)

Textbook

The World News Prism: Challenges of Digital Communication, 8th Edition

by William A. Hachten, James F. Scotton

October 2011, ©2011, Wiley-Blackwell

Textbook

The Copywriter's Toolkit - The Complete Guide to Strategic Advertising Copy

by Margo Berman

August 2012, ©2012, Wiley-Blackwell

Textbook

Digital Universe: The Global Telecommunication Revolution

by Peter B. Seel

February 2012, ©2012, Paperback, Wiley-Blackwell (E-book also available)

US $41.95

Textbook

Power Performance: Multimedia Storytelling for Journalism and Public Relations

by Tony Silvia, Terry Anzur

May 2011, ©2011, Paperback, Wiley-Blackwell (E-book also available)

US $41.95

Textbook

Media Selling: Television, Print, Internet, Radio, 4th Edition

by Charles Warner

May 2009, ©2009, Wiley-Blackwell

Textbook

New Media for a New China

by James F. Scotton, William A. Hachten

March 2010, ©2010, Paperback, Wiley-Blackwell (E-book also available)

US $44.95