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Mass Communication

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Textbooks & Course Offerings in Mass Communication (6)

The World News Prism: Challenges of Digital Communication, 8th Edition (EHEP002275) cover image
Textbook
by William A. Hachten, James F. Scotton
October 2011, ©2011, Wiley-Blackwell
The Copywriter's Toolkit - The Complete Guide to Strategic Advertising Copy (EHEP002667) cover image
Textbook
by Margo Berman
August 2012, ©2012, Wiley-Blackwell
Digital Universe: The Global Telecommunication Revolution (140515330X) cover image
Textbook
by Peter B. Seel
February 2012, ©2012, Paperback, Wiley-Blackwell (E-book also available)
US $43.95 Buy
Media Selling: Television, Print, Internet, Radio, 4th Edition (EHEP002128) cover image
Textbook
by Charles Warner
May 2009, ©2009, Wiley-Blackwell
Power Performance: Multimedia Storytelling for Journalism and Public Relations (1405198699) cover image
Textbook
by Tony Silvia, Terry Anzur
May 2011, ©2011, Paperback, Wiley-Blackwell (E-book also available)
US $43.95 Buy
New Media for a New China (1405187964) cover image
Textbook
by James F. Scotton, William A. Hachten
March 2010, ©2010, Paperback, Wiley-Blackwell (E-book also available)
US $46.95 Buy