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Public Relations & Advertising

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Textbooks & Course Offerings (5) View

Advertising and Society: An Introduction, 2nd Edition (0470673095) cover image
by Carol J. Pardun (Editor)
September 2013, ©2014
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All Titles in Public Relations & Advertising (20)

The Handbook of Communication and Corporate Reputation (1119061237) cover image
by Craig E. Carroll (Editor)
June 2015, Paperback, Wiley-Blackwell (E-book also available)
US $54.95 Buy
It's Not Just PR: Public Relations in Society, 2nd Edition (1118554000) cover image
Textbook
by W. Timothy Coombs, Sherry J. Holladay
September 2013, ©2013, Paperback, Wiley-Blackwell (E-book also available)
US $35.95 Buy
Advertising and Society: An Introduction, 2nd Edition (0470673095) cover image
Textbook
by Carol J. Pardun (Editor)
September 2013, ©2014, Paperback, Wiley-Blackwell (E-book also available)
US $41.95 Buy
Theorizing Crisis Communication (EHEP002815) cover image
Textbook
by Timothy L. Sellnow, Matthew W. Seeger
March 2013, ©2013, Wiley-Blackwell
Online Reputation Management For Dummies (1118338596) cover image
by Lori Randall Stradtman
October 2012, Paperback (E-book also available)
US $24.99 Buy
World Class Communication: How great CEO's win with the public, shareholders, employees, and the media (1118230051) cover image
by Virgil Scudder, Ken Scudder
October 2012, Hardcover (E-book also available)
US $49.95 Buy
Journal of Public Affairs (PA2) cover image
Journal
2016, Journal
The Handbook of Communication and Corporate Reputation (0470670983) cover image
by Craig E. Carroll (Editor)
June 2013, Hardcover, Wiley-Blackwell (E-book also available)
The Handbook of International Advertising Research (1444332376) cover image
by Hong Cheng (Editor)
March 2014, Hardcover, Wiley-Blackwell (E-book also available)
US $200.95 Buy
The PR Masterclass: How to develop a public relations strategy that works! (1118756231) cover image
by Alex Singleton
February 2014, Hardcover (E-book also available)
US $27.95 Buy
The Handbook of Communication and Corporate Social Responsibility (1118721381) cover image
by Øyvind Ihlen (Editor), Jennifer Bartlett (Editor), Steve May (Editor)
December 2013, Paperback, Wiley-Blackwell (E-book also available)
US $51.95 Buy
Share This Too: More Social Media Solutions for PR Professionals (1118676939) cover image
by CIPR (Chartered Institute of Public Relations), Rob Brown (Editor), Stephen Waddington (Editor), Brian Solis (Foreword by)
October 2013, Hardcover (E-book also available)
US $32.00 Buy
Share This: The Social Media Handbook for PR Professionals (111840484X) cover image
by CIPR (Chartered Institute of Public Relations)
September 2012, Hardcover (E-book also available)
US $32.00 Buy
The Copywriter's Toolkit - The Complete Guide to Strategic Advertising Copy (EHEP002667) cover image
Textbook
by Margo Berman
August 2012, ©2012, Wiley-Blackwell
Managing Corporate Social Responsibility: A Communication Approach (1444336290) cover image
by W. Timothy Coombs, Sherry J. Holladay
October 2011, Hardcover, Wiley-Blackwell (E-book also available)
Managing Corporate Social Responsibility: A Communication Approach (1444336452) cover image
by W. Timothy Coombs, Sherry J. Holladay
October 2011, Paperback, Wiley-Blackwell (E-book also available)
US $40.95 Buy
PR Strategy and Application: Managing Influence (1405144084) cover image
Textbook
by W. Timothy Coombs, Sherry J. Holladay
August 2009, ©2009, Paperback, Wiley-Blackwell (E-book also available)
The Handbook of Communication and Corporate Social Responsibility (1444336347) cover image
by Øyvind Ihlen (Editor), Jennifer Bartlett (Editor), Steve May (Editor)
July 2011, Hardcover, Wiley-Blackwell (E-book also available)
Kommunikationskonzeption und Briefing: Ein praktischer Leitfaden zum Erstellen zielgruppenspezifischer Konzepte, 3. Auflage (3895789119) cover image
E-book
by Ralph Erik Hartleben, Wolfram von Rhein (Foreword by)
December 2013, E-book