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Public Relations & Advertising

Featured Titles

Textbooks & Course Offerings (5) View

PR Strategy and Application: Managing Influence (1405144084) cover image
by W. Timothy Coombs, Sherry J. Holladay
August 2009, ©2009
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All Titles in Public Relations & Advertising (19)

It's Not Just PR: Public Relations in Society, 2nd Edition (1118554000) cover image
Textbook
by W. Timothy Coombs, Sherry J. Holladay
September 2013, ©2013, Paperback, Wiley-Blackwell (E-book also available)
US $34.95 Buy
Advertising and Society: An Introduction, 2nd Edition (0470673095) cover image
Textbook
by Carol J. Pardun (Editor)
September 2013, ©2013, Paperback, Wiley-Blackwell (E-book also available)
US $39.95 Buy
The Handbook of Communication and Corporate Reputation (0470670983) cover image
by Craig E. Carroll (Editor)
June 2013, Hardcover, Wiley-Blackwell (E-book also available)
Theorizing Crisis Communication (EHEP002815) cover image
Textbook
by Timothy L. Sellnow, Matthew W. Seeger
March 2013, ©2013, Wiley-Blackwell
Online Reputation Management For Dummies (1118338596) cover image
by Lori Randall Stradtman
October 2012, Paperback (E-book also available)
US $24.99 Buy
World Class Communication: How great CEO's win with the public, shareholders, employees, and the media (1118230051) cover image
by Virgil Scudder, Ken Scudder
October 2012, Hardcover (E-book also available)
US $49.95 Buy
Journal of Public Affairs (PA) cover image
Journal
2014, Journal
Managing Corporate Social Responsibility: A Communication Approach (1444336452) cover image
by W. Timothy Coombs, Sherry J. Holladay
October 2011, Paperback, Wiley-Blackwell (E-book also available)
US $38.95 Buy
The Handbook of International Advertising Research (1444332376) cover image
by Hong Cheng (Editor)
March 2014, Hardcover, Wiley-Blackwell (E-book also available)
US $195.00 Buy
The PR Masterclass: How to develop a public relations strategy that works! (1118756231) cover image
by Alex Singleton
February 2014, Hardcover (E-book also available)
US $27.95 Buy
The Handbook of Communication and Corporate Social Responsibility (1118721381) cover image
by Øyvind Ihlen (Editor), Jennifer Bartlett (Editor), Steve May (Editor)
December 2013, Paperback, Wiley-Blackwell (E-book also available)
US $49.95 Buy
Share This Too: More Social Media Solutions for PR Professionals (1118676939) cover image
by CIPR (Chartered Institute of Public Relations), Brian Solis (Foreword by)
October 2013, Hardcover (E-book also available)
US $26.95 Buy
Share This: The Social Media Handbook for PR Professionals (111840484X) cover image
by CIPR (Chartered Institute of Public Relations)
September 2012, Hardcover (E-book also available)
US $28.00 Buy
The Copywriter's Toolkit - The Complete Guide to Strategic Advertising Copy (EHEP002667) cover image
Textbook
by Margo Berman
August 2012, ©2012, Wiley-Blackwell
Managing Corporate Social Responsibility: A Communication Approach (1444336290) cover image
by W. Timothy Coombs, Sherry J. Holladay
October 2011, Hardcover, Wiley-Blackwell (E-book also available)
The Handbook of Communication and Corporate Social Responsibility (1444336347) cover image
by Øyvind Ihlen (Editor), Jennifer Bartlett (Editor), Steve May (Editor)
July 2011, Hardcover, Wiley-Blackwell (E-book also available)
US $214.95 Buy
PR Strategy and Application: Managing Influence (1405144084) cover image
Textbook
by W. Timothy Coombs, Sherry J. Holladay
August 2009, ©2009, Paperback, Wiley-Blackwell (E-book also available)
US $85.95 Buy
Kommunikationskonzeption und Briefing: Ein praktischer Leitfaden zum Erstellen zielgruppenspezifischer Konzepte, 3. Auflage (3895789119) cover image
E-book
by Ralph Erik Hartleben, Wolfram von Rhein (Foreword by)
December 2013, E-book