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Public Relations & Advertising

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Textbooks & Course Offerings in Public Relations & Advertising (5)

Advertising and Society: An Introduction, 2nd Edition (0470673095) cover image
Textbook
by Carol J. Pardun (Editor)
September 2013, ©2013, Paperback, Wiley-Blackwell (E-book also available)
US $39.95 Buy
It's Not Just PR: Public Relations in Society, 2nd Edition (1118554000) cover image
Textbook
by W. Timothy Coombs, Sherry J. Holladay
September 2013, ©2013, Paperback, Wiley-Blackwell (E-book also available)
US $34.95 Buy
Theorizing Crisis Communication (EHEP002815) cover image
Textbook
by Timothy L. Sellnow, Matthew W. Seeger
March 2013, ©2013, Wiley-Blackwell
The Copywriter's Toolkit - The Complete Guide to Strategic Advertising Copy (EHEP002667) cover image
Textbook
by Margo Berman
August 2012, ©2012, Wiley-Blackwell
PR Strategy and Application: Managing Influence (1405144084) cover image
Textbook
by W. Timothy Coombs, Sherry J. Holladay
August 2009, ©2009, Paperback, Wiley-Blackwell (E-book also available)