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UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated
by Scott Stratten
ISBN 978-1-118-17628-3
Paperback
272 pages
February 2012
(E-book also available)
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition (1118026985) cover image
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition
by David Meerman Scott
ISBN 978-1-118-02698-4
Paperback
366 pages
August 2011
(E-book also available)
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition (1118232607) cover image
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition
by Ann Handley, C.C. Chapman
ISBN 978-1-118-23260-6
Paperback
293 pages
May 2012
(E-book also available)
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (1118167767) cover image
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
by Kipp Bodnar, Jeffrey L. Cohen
ISBN 978-1-118-16776-2
Hardcover
218 pages
January 2012
(E-book also available)
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Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business (1118167783) cover image
Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
by Jeanne Hopkins, Jamie Turner
ISBN 978-1-118-16778-6
Hardcover
234 pages
January 2012
(E-book also available)
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Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (1118167465) cover image
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
by Mike Proulx, Stacey Shepatin
ISBN 978-1-118-16746-5
Hardcover
272 pages
February 2012
(E-book also available)
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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (0470499311) cover image
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
by Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword by)
ISBN 978-0-470-49931-3
Hardcover
256 pages
October 2009
(E-book also available)
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Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (1118252314) cover image
E-book
Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
by David Meerman Scott
ISBN 978-1-118-25231-4
E-book
64 pages
November 2011
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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, Revised and Updated Edition (1118155998) cover image
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now, Revised and Updated Edition
by David Meerman Scott
ISBN 978-1-118-15599-8
Paperback
254 pages
December 2011
(E-book also available)
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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution (1118077555) cover image
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution
by Brian Solis
ISBN 978-1-118-07755-9
Hardcover
320 pages
October 2011
(E-book also available)
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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web (1118063066) cover image
The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
by Mari Smith, Guy Kawasaki (Foreword by)
ISBN 978-1-118-06306-4
Hardcover
238 pages
October 2011
(E-book also available)
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The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms (1118131363) cover image
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
by Paul Roetzer
ISBN 978-1-118-13136-7
Hardcover
237 pages
December 2011
(E-book also available)
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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (047092327X) cover image
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer, Amber Naslund
ISBN 978-0-470-92327-6
Hardcover
224 pages
February 2011
(E-book also available)
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The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn (1118134672) cover image
The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn
by Dave Gowel
ISBN 978-1-118-13467-2
Paperback
169 pages
December 2011
(E-book also available)
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition (1118269748) cover image
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3rd Edition
by Lon Safko
ISBN 978-1-118-26974-9
Paperback
640 pages
May 2012
(E-book also available)
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Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated (1118003764) cover image
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated
by Brian Solis, Ashton Kutcher (Foreword by)
ISBN 978-1-118-00376-3
Paperback
336 pages
March 2011
(E-book also available)
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships (0470639334) cover image
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
by Paul Gillin, Eric Schwartzman
ISBN 978-0-470-63933-7
Hardcover
272 pages
January 2011
(E-book also available)
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
ISBN 978-0-470-61418-1
Hardcover
224 pages
August 2010
(E-book also available)
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (1118167775) cover image
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
ISBN 978-1-118-16777-9
Hardcover
243 pages
April 2012
(E-book also available)
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UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated
by Scott Stratten
ISBN 978-1-118-17628-3
Paperback
272 pages
February 2012
(E-book also available)
More about this book
Sample Chapter

Buy This Book

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (0470499311) cover image
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
by Brian Halligan, Dharmesh Shah, David Meerman Scott (Foreword by)
ISBN 978-0-470-49931-3
Hardcover
256 pages
October 2009
(E-book also available)
More about this book
Sample Chapter

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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (0470614188) cover image
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
ISBN 978-0-470-61418-1
Hardcover
224 pages
August 2010
(E-book also available)
More about this book
Sample Chapter

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