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September 17, 2014

An End To The Bull: Cut through the noise to develop a sustainable trading career

An End To The Bull: Cut through the noise to develop a sustainable trading career 

September 17, 2014

Trillion Dollar Economists Explores the Transition of the Economists’ Role from Forecaster to Innovator

New Book by Robert Litan Takes a Detailed Look at How Economists Shaped the World and How the Legacy Continues

September 16, 2014

Ann Handley’s New Book Shows Businesses of all Sizes, and Writers of all Levels, How to Create Ridiculously Good Content

Everybody Writes explores how to create stellar online communication in a content-driven world - where everyone is a writer.

September 16, 2014

Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

September 09, 2014

Wiley Announces New CMAexcel CMA Review Course Now Available on EfficientLearning.com

Instructors B. Douglas Clinton and Dallon Christensen lead the new course on Wiley’s industry-leading e-learning platform.

September 08, 2014

Bruce Tulgan Outlines 27 Biggest Challenges and Provides Expert Solutions to Management Problems in New Book

With The 27 Challenges Managers Face: Step By Step Solutions to All of Your Management Problem (WILEY; September 2014; Hardcover & e-book; ISBN 978-1-118-72559-7; $27.95) Bruce Tulgan shows any manager how to master the fundamental practice of effective management.

September 08, 2014

How Merrill Lynch Revolutionized the Financial World

Catching Lightning in a Bottle traces the complete history of Merrill Lynch and its substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end.

September 08, 2014

HubSpot Co-founders Discuss Inbound Marketing Strategies to Scale Business and Reach Customers Online in New Book

One of the biggest hurdles businesses face today is reaching their audience online. The proliferation of marketing clutter makes it more difficult than ever for businesses to capture buyers’ attention. That's why the key to getting found online today is through inbound marketing tools like blogging, social media, SEO, and personalized websites.

September 08, 2014

Wiley and Glassdoor Collaborate to Create Employer Branding For Dummies

New e-book helps marketers, recruiters and HR professionals develop a compelling employer brand

September 08, 2014

World’s Top Business Leaders Offer Their Insights on Uniting People, Profits and Planet for Lasting Profitability and Success in New Book

The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line (WILEY; July 2014; Hardcover & eBook; ISBN978-1-118-53969-9; $28.00) by John Elkington and Jochen Zeitz is based on the pioneer work of The B TEAM, a global nonprofit initiative redefining business as a driving force for social, environmental and economic benefit.

September 04, 2014

The Naked CEO: The truth you need to build a big life

The Naked CEO: The truth you need to build a big life 

September 02, 2014

Harvard Professors Release Guide to Help Civic Leaders Leverage Data for Responsive Governance

The Responsive City: Engaging Communities Through Data-Smart Governance provides a compelling model for the future of more effective local government; part of the Harvard Kennedy School Ash Center’s Data-Smart City Solutions initiative.

September 01, 2014

How to Deal With Difficult People

How To Deal With Difficult People offers frank discussion and clever advice to help readers deal with the difficult people in their lives.

September 01, 2014

How to Stress Less

An easy to follow guide to help effectively release and manage everyday stress.

August 29, 2014

Stacking the Deck

Author David S. Pottruck discusses his new book.

August 29, 2014

The Handbook of Mobile Market Research

This new book focuses on the use of mobile technology in market research, offering readers a range of practical tools and techniques to help them conduct mobile market research.

August 27, 2014

An Adventure Through the Global Food Economy with Discussion Questions and a Guide to Going "Glocal"

Where Am I Eating? bridges the gap between global food producers and the American consumer, providing an insightful look at how our eating habits affect farmers and fishermen around the world. This new edition includes a study guide, a deeper explanation of the "glocal" concept, and advice for students looking to become engaged as both local and global citizens.

August 27, 2014

The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making

The latest addition to the acclaimed Pathfinder series, this marketing textbook provides professionals and marketing/ MBA students with an effective way to contextualise the business decisions they make.

August 22, 2014

Lean Six Sigma For Dummies

This new book shows executives how to successfully apply Lean Six Sigma to transform their business.

August 21, 2014

China's Super Consumers

With China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them (WILEY; September 2014; Hardcover & e-book; ISBN  978-1-118-83474-9; $25.00) co-authors Savio Chan and Michael Zakkour explore the birth of consumerism in China, who these super consumers are and put into perspective the rise and success of Chinese companies such as Alibaba.com, JD.com and Dianping.com.  

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