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October 20, 2014

New Book Reveals How Brands Can Fire Up Growth by Uncovering Return on Experience and Engagement

Subtitled, Fire Up Your Company Growth by Multiplying Customer Experience & Engagement and published by Wiley, Igniting Consumer Connections shares decades of experience, data and stories drawn from dozens of top brands and Epsilon’s proprietary research to help marketers better understand, respond to and engage with consumers. 

October 17, 2014

New Book Helps Advisors and Investors Put Behavioral Finance Theory into Practice

In Personal Benchmark, Widger and Crosby define ways financial advisors can execute a program of embedded behavioral finance that is fueled by what matters most to their clients, and can protect against irrational investor behavior.

October 17, 2014

Stacking the Deck

Charles Schwab CEO David S. Pottruck, provides expert guidance and advice on how to effectively implement breakthrough change in small businesses and large organizations alike. 

October 16, 2014

How Women Can Speak Up, Stand Out, and Succeed

For women at all stages of their career, and for managers and executives committed to supporting and guiding women on their leadership journeys, Taking the Stage is the practical, broad-based solution that will allow women to speak up confidently, gain respect, earn the promotions they deserve, and secure their places at the boardroom table.

October 16, 2014

How to Win Market Leadership in a Fast-Changing World

The future will present more opportunities but narrower windows to capture them. With a wealth of valuable information and practical strategies, The Agility Advantage is essential reading to help any organization adapt and thrive—both today and tomorrow.

October 15, 2014

The End of Copycat China Explores the Rise of Creativity, Innovation, and Individualism in Asia

Shaun Rein’s new book is the business guide to this emerging market, with expert guidance from the inside.

October 14, 2014

Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2014 Awarded to Wiley Authors

John Wiley & Sons, Inc., is pleased to learn that Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2014 has been awarded to Jean Tirole.

October 13, 2014

A Breakthrough: Meeting Design Comes Of Age In The High-Tech Era — Virtuous Meetings

In Virtuous Meetings, the authors offer example after example of how this new kind of meeting process is being used around the world by large organizations and international stakeholder forums.

October 13, 2014

Overworked and Overwhelmed: The Mindfulness Alternative

Eblin offers simple, practical and immediately applicable routines that can help professionals show up at their best and achieve their goals at work and at home.

October 13, 2014

Study Guide for The New Trading for a Living

To help readers test their trading knowledge and skills – without risking any money - Dr. Elder has created a companion volume The Study Guide for The New Trading for a Living.

October 13, 2014

The New Trading for a Living by Dr. Alexander Elder

The best-selling trading book of all time is updated for the new century

 

October 08, 2014

Fraud, Confidence and the Wealth of Nations

In their new book, Financial Stability: Fraud, Confidence and the Wealth of Nations, authors Frederick L. Feldkamp and R. Christopher Whalen explore how crisis situations developed in the past and how to use markets to gauge the threat to the future.

 

October 08, 2014

Wiley Latest Book on Strategic Marketing, “Connect”

"Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available to guide organizations to go beyond traditional marketing to build meaningful customer experiences. Published by Wiley, and authored by digital experience optimization experts Lars Birkholm Petersen, Ron Person and Christopher Nash with a foreword by Brian Solis, "Connect” outlines how organizations of any size and maturity can succeed in the new age of marketing. Connect aims to help readers learn how to most efficiently collect and connect customer data to deliver relevant, real-time brand experiences that win customers for life.

September 25, 2014

YOU’RE DOING IT WRONG

Scott Stratten and Alison Kramer Advise Businesses to Stop Selling and Start UnSelling in New Book

September 24, 2014

Wiley Announces New Publication - The Bling Dynasty

A new Asian finance book debunks general assumption that Chinese luxury spending is on the decline, provides firsthand insights on the industry

September 19, 2014

Agile Innovation: Leap to the Next Level of Innovation New Book Proposes Powerful, Systematic Approach to Breakthrough Innovation

With their book Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity (WILEY; September 2014; Hardcover & e-book; ISBN :978-1-118-95420-1; $32.00) co-authors, Langdon Morris, Moses Ma and Po Chi Wu offer a compelling new approach for sustained innovation improvement and draws from thought-provoking real-world examples 

September 17, 2014

An End To The Bull: Cut through the noise to develop a sustainable trading career

An End To The Bull: Cut through the noise to develop a sustainable trading career 

September 17, 2014

Personal Branding

Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you’re looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand. 

September 17, 2014

Trillion Dollar Economists Explores the Transition of the Economists’ Role from Forecaster to Innovator

New Book by Robert Litan Takes a Detailed Look at How Economists Shaped the World and How the Legacy Continues

September 16, 2014

Ann Handley’s New Book Shows Businesses of all Sizes, and Writers of all Levels, How to Create Ridiculously Good Content

Everybody Writes explores how to create stellar online communication in a content-driven world - where everyone is a writer.

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