Business & Finance
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Trillion Dollar Economists Explores the Transition of the Economists’ Role from Forecaster to Innovator
New Book by Robert Litan Takes a Detailed Look at How Economists Shaped the World and How the Legacy Continues
Ann Handley’s New Book Shows Businesses of all Sizes, and Writers of all Levels, How to Create Ridiculously Good Content
Everybody Writes explores how to create stellar online communication in a content-driven world - where everyone is a writer.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
Employer Brand Management identifies the new tools, techniques and technologies being applied by employer brand leaders to ensure they attract the best available talent and convert employees into passionate advocates of the company and its services.
Instructors B. Douglas Clinton and Dallon Christensen lead the new course on Wiley’s industry-leading e-learning platform.
Bruce Tulgan Outlines 27 Biggest Challenges and Provides Expert Solutions to Management Problems in New Book
With The 27 Challenges Managers Face: Step By Step Solutions to All of Your Management Problem (WILEY; September 2014; Hardcover & e-book; ISBN 978-1-118-72559-7; $27.95) Bruce Tulgan shows any manager how to master the fundamental practice of effective management.
Catching Lightning in a Bottle traces the complete history of Merrill Lynch and its substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end.
HubSpot Co-founders Discuss Inbound Marketing Strategies to Scale Business and Reach Customers Online in New Book
One of the biggest hurdles businesses face today is reaching their audience online. The proliferation of marketing clutter makes it more difficult than ever for businesses to capture buyers’ attention. That's why the key to getting found online today is through inbound marketing tools like blogging, social media, SEO, and personalized websites.
New e-book helps marketers, recruiters and HR professionals develop a compelling employer brand
World’s Top Business Leaders Offer Their Insights on Uniting People, Profits and Planet for Lasting Profitability and Success in New Book
The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line (WILEY; July 2014; Hardcover & eBook; ISBN978-1-118-53969-9; $28.00) by John Elkington and Jochen Zeitz is based on the pioneer work of The B TEAM, a global nonprofit initiative redefining business as a driving force for social, environmental and economic benefit.
The Naked CEO: The truth you need to build a big life
The Responsive City: Engaging Communities Through Data-Smart Governance provides a compelling model for the future of more effective local government; part of the Harvard Kennedy School Ash Center’s Data-Smart City Solutions initiative.
How To Deal With Difficult People offers frank discussion and clever advice to help readers deal with the difficult people in their lives.
An easy to follow guide to help effectively release and manage everyday stress.
In The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business—the highly anticipated follow-up to the bestselling The New Rules of Marketing & PR—David Meerman Scott details the proven strategies and tools that business leaders can use to connect effectively with their customers and grow their organizations.
This new book focuses on the use of mobile technology in market research, offering readers a range of practical tools and techniques to help them conduct mobile market research.
An Adventure Through the Global Food Economy with Discussion Questions and a Guide to Going "Glocal"
Where Am I Eating? bridges the gap between global food producers and the American consumer, providing an insightful look at how our eating habits affect farmers and fishermen around the world. This new edition includes a study guide, a deeper explanation of the "glocal" concept, and advice for students looking to become engaged as both local and global citizens.
The latest addition to the acclaimed Pathfinder series, this marketing textbook provides professionals and marketing/ MBA students with an effective way to contextualise the business decisions they make.
This new book shows executives how to successfully apply Lean Six Sigma to transform their business.
Deep Value by Tobias Carlisle is an important resource describes the evolution of the various theories of intrinsic value and activist investment from Benjamin Graham to Warren Buffett to Carl Icahn and beyond.