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October 08, 2014

Wiley Latest Book on Strategic Marketing, “Connect”

"Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available to guide organizations to go beyond traditional marketing to build meaningful customer experiences. Published by Wiley, and authored by digital experience optimization experts Lars Birkholm Petersen, Ron Person and Christopher Nash with a foreword by Brian Solis, "Connect” outlines how organizations of any size and maturity can succeed in the new age of marketing. Connect aims to help readers learn how to most efficiently collect and connect customer data to deliver relevant, real-time brand experiences that win customers for life.

September 25, 2014

YOU’RE DOING IT WRONG

Scott Stratten and Alison Kramer Advise Businesses to Stop Selling and Start UnSelling in New Book

September 24, 2014

Wiley Announces New Publication - The Bling Dynasty

A new Asian finance book debunks general assumption that Chinese luxury spending is on the decline, provides firsthand insights on the industry

September 19, 2014

Agile Innovation: Leap to the Next Level of Innovation New Book Proposes Powerful, Systematic Approach to Breakthrough Innovation

With their book Agile Innovation: The Revolutionary Approach to Accelerate Success, Inspire Engagement, and Ignite Creativity (WILEY; September 2014; Hardcover & e-book; ISBN :978-1-118-95420-1; $32.00) co-authors, Langdon Morris, Moses Ma and Po Chi Wu offer a compelling new approach for sustained innovation improvement and draws from thought-provoking real-world examples 

September 17, 2014

An End To The Bull: Cut through the noise to develop a sustainable trading career

An End To The Bull: Cut through the noise to develop a sustainable trading career 

September 17, 2014

Personal Branding

Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you’re looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand. 

September 17, 2014

Trillion Dollar Economists Explores the Transition of the Economists’ Role from Forecaster to Innovator

New Book by Robert Litan Takes a Detailed Look at How Economists Shaped the World and How the Legacy Continues

September 16, 2014

Ann Handley’s New Book Shows Businesses of all Sizes, and Writers of all Levels, How to Create Ridiculously Good Content

Everybody Writes explores how to create stellar online communication in a content-driven world - where everyone is a writer.

September 16, 2014

Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand

September 15, 2014

Employer Brand Management

Employer Brand Management identifies the new tools, techniques and technologies being applied by employer brand leaders to ensure they attract the best available talent and convert employees into passionate advocates of the company and its services.

September 09, 2014

Wiley Announces New CMAexcel CMA Review Course Now Available on EfficientLearning.com

Instructors B. Douglas Clinton and Dallon Christensen lead the new course on Wiley’s industry-leading e-learning platform.

September 08, 2014

Bruce Tulgan Outlines 27 Biggest Challenges and Provides Expert Solutions to Management Problems in New Book

With The 27 Challenges Managers Face: Step By Step Solutions to All of Your Management Problem (WILEY; September 2014; Hardcover & e-book; ISBN 978-1-118-72559-7; $27.95) Bruce Tulgan shows any manager how to master the fundamental practice of effective management.

September 08, 2014

How Merrill Lynch Revolutionized the Financial World

Catching Lightning in a Bottle traces the complete history of Merrill Lynch and its substantial impact on the world of finance, from the birth of the once-mighty company to its inauspicious end.

September 08, 2014

HubSpot Co-founders Discuss Inbound Marketing Strategies to Scale Business and Reach Customers Online in New Book

One of the biggest hurdles businesses face today is reaching their audience online. The proliferation of marketing clutter makes it more difficult than ever for businesses to capture buyers’ attention. That's why the key to getting found online today is through inbound marketing tools like blogging, social media, SEO, and personalized websites.

September 08, 2014

Wiley and Glassdoor Collaborate to Create Employer Branding For Dummies

New e-book helps marketers, recruiters and HR professionals develop a compelling employer brand

September 08, 2014

World’s Top Business Leaders Offer Their Insights on Uniting People, Profits and Planet for Lasting Profitability and Success in New Book

The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line (WILEY; July 2014; Hardcover & eBook; ISBN978-1-118-53969-9; $28.00) by John Elkington and Jochen Zeitz is based on the pioneer work of The B TEAM, a global nonprofit initiative redefining business as a driving force for social, environmental and economic benefit.

September 04, 2014

The Naked CEO: The truth you need to build a big life

The Naked CEO: The truth you need to build a big life 

September 02, 2014

Harvard Professors Release Guide to Help Civic Leaders Leverage Data for Responsive Governance

The Responsive City: Engaging Communities Through Data-Smart Governance provides a compelling model for the future of more effective local government; part of the Harvard Kennedy School Ash Center’s Data-Smart City Solutions initiative.

September 01, 2014

How to Deal With Difficult People

How To Deal With Difficult People offers frank discussion and clever advice to help readers deal with the difficult people in their lives.

September 01, 2014

How to Stress Less

An easy to follow guide to help effectively release and manage everyday stress.