Wiley.com

Contributors, Volume II

Volume II: Supply Chain Management, Marketing and Advertising, and Global Management

Supply Chain Management

Value Chain Analysis
Keivan Zokaei
Cardiff University, United Kingdom

Supply Chain Management
Gerard J. Burke
Georgia Southern University
Asoo J. Vakharia
University of Florida

Developing and Maintaining Supply Chain Relationships
Nick Rich
Cardiff University, United Kingdom
Matthias Holweg
University of Cambridge, United Kingdom

Managing the Flow of Information and Materials across the Supply Chain
Matthias Holweg
University of Cambridge, United Kingdom
Nick Rich
Cardiff University, United Kingdom

Electronic Procurement
Zinovy Radovilsky
California State University, East Bay

Global Logistics and International Supply Chain Management
Charles McMillan
York University, Canada

Internet-Enabled Supply Chains
Quan Z. Sheng, Li Jiang
The University of Adelaide, Australia
John P.T. Mo
RMIT University, Australia

Customer Service in Supply Chain Management
Suman Mallik
University of Kansas

Supply Chain Strategies
Britta Gammelgaard
Copenhagen Business School, Denmark

Manufacturing in Supply Chain
Ramakrishna Govindu, CGN & Associates, Inc.,
Ratna Babu Chinnam, Wayne State University,
Alper Murat, Wayne State University

Transportation and Logistics in Supply Chains
Gerard de Jong
University of Leeds, United Kingdom
Moshe Ben-Akiva
Massachusetts Institute of Technology

Distribution and Warehousing in Supply Chains
Joern Meissner
Hongyan Li
Lancaster University Management School, United Kingdom

Site Selection in the Supply Chain
Yongjiang Shi
University of Cambridge, United Kingdom
Chaipong Pongpanich
Chulalongkorn University, Thailand

Metrics for Measuring Supply Chain Performance
Heimo Losbichler
University of Applied Science Steyr, Austria
Farzad Mahmoodi
Clarkson University

Supply Chain Management Technologies
David Simchi-Levi
Massachusetts Institute of Technology
Edith Simchi-Levi
ILOG Supply Chain Applications

RFID: Technical Considerations
Stephen A. Weis
Google Inc.

RFID: Managerial Considerations
Adam Melski
University of Goettingen, Germany
Matthias Schumann
University of Goettingen, Germany

Smart Cards
Konstantinos Markantonakis
University of London, United Kingdom
Keith Mayes
University of London, United Kingdom
Royal Holloway
University of London, United Kingdom
Damien Sauveron
University of Limoges, France
Michael Tunstall
University of Bristol, United Kingdom

The Promise of the Real-Time Supply Chain
Elif Kongar
University of Bridgeport
Surendra M. Gupta
Northeastern University

Marketing and Advertising

Consumer Behavior in the Realm of Technology
Tripat Gill
University of Ontario Institute of Technology, Canada
Gad Saad
Concordia University, Canada

Consumer Marketing of High Technology Products
Yeqing Bao
University of Alabama, Huntsville
David Berkowitz
University of Alabama, Huntsville
Brent M. Wren
University of Alabama, Huntsville

The Role of Storytelling in Designing User Experience: The Underpinnings of Brand
Sara L. Beckman
University of California, Berkeley
Michael Barry
Stanford University and PointForward, Inc.

Business-to-Business Marketing
Ralph Oliva,
Penn State University

Making Sense of Collaboration, Web 2.0 & Virtual Worlds in the Enterprise
Cindy Gordon
Helix Commerce International Inc.

Marketing Strategy Analysis
Yoram "Jerry" Wind
The Wharton School, University of Pennsylvania

Marketing Research
Peter Lenk
University of Michigan, Ann Arbor

Online Pricing Strategies: Insights and Challenges
Xin Wang
Brandeis University

Marketing Services
Donna J. Hill
Bradley University

Organizing the Sales Force
Felicia G. Lassk
Jay Prakash Mulki
Northeastern University

Technology Marketing
Jakki J. Mohr
University of Montana
Stanley F. Slater
Colorado State University
Sanjit Sengupta
San Francisco State University

Marketing Plans for E-commerce Projects
Malu Roldan
San Jose State University

Marketing Communication Strategies
Judy Strauss
University of Nevada, Reno

Relationship Marketing and CRM
Paurav Shukla
University of Brighton, United Kingdom

Personalization Technologies
Roland T. Rust
Ke Na
Michel Wedel
University of Maryland
Tuck Siong Chung
Nanyang Technological University, Singapore

Wireless Marketing
Pamela M. H. Kwok
Hong Kong Polytechnic University, China

Online Public Relations
Kirk Hallahan
Colorado State University

The Globalization of Marketing
Masaaki Kotabe
Temple University

Global Marketing Research
C. Samuel Craig
Susan P. Douglas
New York University

Data Mining
Gary M. Weiss
Fordham University
Brian D. Davison
Lehigh University

Data Warehouse Systems
David L. Olson
University of Nebraska
Sang-Heui Lee
University of Nebraska

Online Analytical Processing
Joseph Morabito
Stevens Institute of Technology
Edward A. Stohr
Stevens Institute of Technology

Global Management

Global Diffusion of the Internet
Nir Kshetri
University of North Carolina, Greensboro
Nikhilesh Dholakia
University of Rhode Island
Ruby Roy Dholakia
University of Rhode Island

Global Issues of the Internet
William R. Gillis
EFRsource Inc.
Colleen Taugher
WSU International Programs Office of Research and Development

Global Business Drivers
Cynthia A. Kroll
University of California, Berkeley

The Global Workforce
Jody Spiro
New York University

The Global Manager
Douglas Allen
University of Denver

Globalization and Information Management Strategy: Cross-Cultural Perspectives
Maris G Martinsons
City University of Hong Kong, Hong Kong
Robert M Davison
City University of Hong Kong, Hong Kong

Global Information Systems
Rosann Webb Collins
University of South Florida

Outsourcing and Offshoring in a Globalizing World: A Review of Trends and Perspectives
Ashok Bardhan
University of California, Berkeley

Globalization and Corporate Partnering
Jonathan Doh
Villanova University
Kevin D. Clark
Villanova University
Patrick G. Maggitti
Villanova University
Governance for Technology Sourcing in the Global Context
Anju Seth
Virginia Tech
Mahka Moeen
University of Illinois, Urbana-Champaign

Designing and Forming Global Teams
Gloria Barczak
Northeastern University

Performance Management in Distributed and Global Product Development Processes
Nitin R. Joglekar
Boston University
Stephen R. Rosenthal
Boston University
Paulo J. Gomes
Universidade Nova de Lisboa, Portugal

Global Account Management
Noel Capon
Columbia University

International Accounting and the Global Economy
Robert K. Larson
University of Dayton
Sara York Kenny
International Finance Corporation, World Bank Group

International Technology Management and National Culture
Kathryn Aten
University of Oregon
Luciara Nardon
University of Oregon

Asian Culture and Management
Christopher Selvarajah
Swinburne University, Australia

The Globalization of Asian Firms
Li Xue Cunningham
City University of London, United Kingdom
Chris Rowley
City University of London, United Kingdom
Irene Hon-fun Poon
City University of London, United Kingdom

Strategic Management in the Asia Pacific
Usha C. V. Haley
Harvard University & Economic Policy Institute

Human Resource Management in Asia
Ying Zhu
University of Melbourne, Australia,
Chris Rowley
City University, United Kingdom
Malcolm Warner
University of Cambridge, United Kingdom

Cultural Intelligence and the Global Information Technology Workforce
Christine Koh
Nanyang Technological University, Singapore
Damien Joseph
Nanyang Technological University, Singapore
Soon Ang
Nanyang Technological University, Singapore

Technology and Educational Challenges in a Globalizing World-Case Study of India
Rafiq Dossani
Stanford University
Murali Patibandla, Indian Institute of Management, India