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Endorsements

"As technology and innovation have become more critical to firmsí competitive advantage, the complexity of the innovation process has also grown. It is for this reason that "The Handbook of Technology Management" is such a valuable addition that provides managers with an essential and comprehensive guide for understanding the wide array of factors involved in successfully managing innovation. If itís not in the "Handbook" itís probably not important. A must read reference!"

Robert D. Atkinson, Ph.D.
President
Information Technology and Innovation Foundation


"The leading, international Editorial Board is impressive. Contributors are chosen from leading institutions from around the world. The chapters cover virtually all topics of importance to anyone interested in the technology and innovation management fields. It is a valuable resource for students, faculty, and practitioners."

Hugh J. Watson, Ph.D.
Professor, University of Georgia


"The Handbook of Technology Management, edited by an impressive Editorial Board, fills an important demand among academics and practitioners alike. The most up-to-date and important topics in innovation management and new product development, including corporate entrepreneurship, open innovation, new phase-gate innovation processes, disruptive technology, blue-ocean strategy, and harnessing the lead user, are presented clearly, concisely, and with plenty of illustrative examples. Challenging topics such as concept testing using neuromarketing techniques are presented in a simple and easy-to-understand format. This handbook should be a reference for any product manager or innovation researcher."

Anthony Di Benedetto, Ph.D.
Professor of Marketing, Temple University
Editor-in-Chief, Journal of Product Innovation Management


"Organizations often learn the hard way that successful innovation is about more than simply creating new knowledge Ė it requires careful and informed management.~ This Handbook is a timely contribution which should be of value to researchers, managers and policy-makers - in fact anyone with a concern for dealing with the challenge of managing technology for strategic advantage.~ It has a rich coverage of key issues and a wide range of international experts providing perspectives on this complex issue."

John Bessant, Ph.D.
Professor of Innovation and Entrepreneurship
University of Exeter, United Kingdom