Wiley Events Director Launches Book, Receives Honor at National Best Book Awards 2009

P.J. Campbell

In her 15 years in the book world—the last 11½ with Wiley—P.J. Campbell, Events Director, has managed some 7,000 book events, working with approximately 4,000 authors to get the word out. Now she's sharing her knowledge in 101 Author Tips: Creating a Successful Book Campaign, launched in April and honored as a Finalist in the Business: Writing/Publishing category of the USA Book News National Best Book Awards 2009. In 149 succinct pages, the book shows authors how to use everything from traditional PR to blogging, tweeting, and Facebook to promote their books.

"Most authors have no idea that once their book has been published, their job is not over; it’s only starting again," says P.J. "That's where my book begins. Through my work at Wiley, I have a broad overview of what it takes for a book to succeed, and helping authors recognize that they can influence and drive sales for their book is a major reward for me. I recently had a 20-minute telephone conversation with Denise Spatafora, the author of Better Birth: The Ultimate Guide to Childbirth from Home Births to Hospitals, about what she could do to help Wiley sell her book. After our talk, she told me how happy she was to learn that we could collaborate to push her book into the winners’ circle. A call like that makes my day."

For more information, please visit P.J. on the Web at www.pjcampbellwriter.com.