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Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!

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Advanced Google AdWords, 2nd Edition

Advanced Google AdWords, 2nd Edition

AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more.

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Search and Social: The Definitive Guide to Real-Time Content Marketing

Search and Social: The Definitive Guide to Real-Time Content Marketing

Search and Social is a detailed, hands-on guide to building a successful real-time content marketing platform. Real-time content marketing is the emerging practice of using both search marketing and social publishing tactics to help your audience find you and you them in order to attract and engage customers to ultimately increase revenue. It requires both traditional SEO publishing and social engagement principles, and most importantly, it requires the marketer to be active and present in a synaptic digital world that keeps going 24/7. This book shows you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan that encompasses content, platform, and community management, emphasizing the interdependent elements of search and social together.

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Learning Search Engine Optimization: A Video Introduction

Learning Search Engine Optimization: A Video Introduction

If you're a marketer, advertiser, or brand manager, you know the urgent need in today's marketplace to master and deploy top-notch search engine optimization strategies. Learning Search Engine Optimization: A Video Introduction offers a fast, visual way for you to get up speed on SEO. This video training software features eight hours of instruction covering such topics as how search engines work, keyword research, tags, content and on-page optimization, tracking and reporting results, and more. Watch at your own pace and quickly learn the essentials of this crucial marketing weapon.

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The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success

Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates.

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Internet Marketing

Sybex books are available in printed, PDF, and ePub formats. Click on the books below to get more information, to see available formats, and to purchase.

Written by professionals for professionals and those who want to be, Sybex’s best-selling internet marketing books offer the skills, strategy, and tools readers need to succeed with today’s leading internet marketing disciplines and tools. The popular An Hour a Day series breaks down topics into approachable, bite-sized chunks so that readers can develop, implement, measure, and optimize successful internet marketing campaigns.

New Releases

New releases for Internet Marketing

  1. The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success (1118466853) cover image
    by Marty Weintraub, Lauren Litwinka
    January 2013, Paperback
    US $39.99 Buy
  2. Learning Search Engine Optimization: A Video Introduction (1118466039) cover image
    Software
    by Matt Bailey, video2brain
    February 2013, Software
    US $59.99 Buy
Bestselling

Bestselling titles for Internet Marketing

  1. Advanced Google AdWords, 2nd Edition (1118194500) cover image
    by Brad Geddes
    April 2012, Paperback
    US $39.99 Buy
  2. Advanced Web Metrics with Google Analytics, 3rd Edition (1118168445) cover image
    by Brian Clifton
    April 2012, Paperback
    US $39.99 Buy
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