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WileyPLUS Course Catalog /
Marketing
 
 
WileyPLUS helps today’s students succeed beyond the classroom. With resources relevant to their everyday
lives and to the workplace WileyPLUS gives students the tools they need to be successful in the course and in
the business world.
Related Courses:
Accounting | Decision Science | Economics | Finance | Information Systems & Technology | Introduction to Business | Management
 
Marketing Research
 
Marketing Research Essentials, 6E   McDaniel, Marketing Research Essentials, 6E

This edition offers real data by real people, who have conducted real research and made it real concise for students. It covers research design, data acquisition, and data analysis, but it does so with a dose of reality unmatched by the competition. The authors offer insider views, providing students with the latest trends and guidance on what works and what doesn’t.