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Written by industry experts, each book in the An Hour a Day series breaks down the content into bite-sized chapters that can be easily digested in a lunch hour, and as you work through the chapters you will gain the skills you need to improve your online marketing strategies. 

Whether you are an experienced online marketer, or just starting out, you're sure to find marketing gold within the pages of these easily accessible books which feature case studies, hands-on exercises, and insights from industry-leading marketers.

If you've got an hour a day for us, we have An Hour a Day for you. Order Now and Save 35%! 

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Social Media Marketing: An Hour a Day, 2nd Edition (1118194497) cover image
by Dave Evans, Susan Bratton (Foreword by)
March 2012, Paperback
US $29.99 US $19.49 Buy
Updated with 100 pages of new content, this edition is better than ever

In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. ... Read More

Facebook Marketing: An Hour a Day, 2nd Edition (1118147839) cover image
by Chris Treadaway, Mari Smith
May 2012, Paperback
US $29.99 US $19.49 Buy
The bestselling Sybex guide to marketing on Facebook, now fully updated

As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case ... Read More

YouTube and Video Marketing: An Hour a Day, 2nd Edition (047094501X) cover image
by Greg Jarboe
November 2011, Paperback
US $29.99 US $19.49 Buy
Fully updated with new information, including the latest changes to YouTube!

If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis ... Read More

Search Engine Optimization (SEO): An Hour a Day, 3rd Edition (0470902590) cover image
by Jennifer Grappone, Gradiva Couzin
January 2011, Paperback
US $29.99 US $19.49 Buy
The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you ... Read More

Web Analytics: An Hour a Day (0470130652) cover image
by Avinash Kaushik
June 2007, Paperback
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you ... Read More
Website Optimization: An Hour a Day (1118196511) cover image
by Rich Page
May 2012, Paperback
US $29.99 US $19.49 Buy
Step-by-step instructions for executing a website testing and optimization plan

Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn ... Read More

Display Advertising: An Hour a Day (1118179714) cover image
by David Booth, Corey Koberg
September 2012, Paperback
US $29.99 US $19.49 Buy
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign

The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising ... Read More

Affiliate Program Management: An Hour a Day (0470651733) cover image
by Evgenii Prussakov
April 2011, Paperback
US $29.99 US $19.49 Buy
Affiliate marketing is hot; here's how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching ... Read More

Internet Marketing: An Hour a Day (0470633743) cover image
by Matt Bailey
April 2011, Paperback
US $29.99 US $19.49 Buy
Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs ... Read More

Pay-Per-Click Search Engine Marketing: An Hour a Day (0470488670) cover image
by David Szetela, Joseph Kerschbaum
August 2010, Paperback

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. ... Read More

Twitter Marketing: An Hour a Day (0470562269) cover image
by Hollis Thomases
January 2010, Paperback
US $29.99 US $19.49 Buy

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse ... Read More

Email Marketing: An Hour a Day (0470386738) cover image
by Jeanniey Mullen, David Daniels, David Gilmour (Foreword by)
November 2008, Paperback
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how ... Read More
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