Wiley
Wiley.com

BlogWorld & New Media Expo 2012 Schedule

BlogWorld & New Media Expo 2012 Schedule

Media Contact:
Ashley Newton
(201) 748-6904 / anewton@wiley.com

Tuesday, June 5
Wednesday, June 6
Thursday, June 7


Tuesday June 5

Scott Stratten
9:00 AM to 10:00 AM, Room 1A12
7 Deadly Social Sins
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated (1118176286) cover image
UnMarketing: Stop Marketing. Start Engaging, Revised and Updated
by Scott Stratten
Chris Garrett
10:15 AM to 11:15 AM, Room 1A07
Building An Authority Brand: 10 Must-Do's For Serious Bloggers

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, 3rd Edition (1118199553) cover image
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, 3rd Edition
by Darren Rowse, Chris Garrett
Jim Kukral
11:30 AM to 12:30 PM, Room 1A12
Should I Self-Publish Or Get A Book Deal?

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue (0470599278) cover image
Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue
by Jim F. Kukral
Jay Baer
2:30 PM to 3:30 PM, Room 1A07
12 Imperative Must-Dos for the Serious Blogger

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social (047092327X) cover image
The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
by Jay Baer, Amber Naslund
Robert Scoble
5:00 PM to 5:30 PM, Room Special Events Hall
Makers Of Modern Media

Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers (047174719X) cover image
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
by Robert Scoble, Shel Israel
Wednesday, June 6

Peter Shankman
9:00 AM to 10:00 AM, Room 1A07
When It Gets Real: What Happens When Your Fun Little Personal Brand Has to Grow Up

Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them (047004392X) cover image
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
by Peter Shankman
CC Chapman
10:15 AM to 11:15 AM, Room 1A07
Using Photography to Make Your Content More Engaging

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition (1118232607) cover image
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition
by Ann Handley, C.C. Chapman
Jeff Hasen
11:30 AM to 12:30 PM, Room 1A12
What is Really Working in Mobile Marketing Today?

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices (1118283147) cover image
Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
by Jeff Hasen
Aaron Strout
11:30 AM to 12:30 PM, Room 1A12
What is Really Working in Mobile Marketing Today?

Location Based Marketing For Dummies (1118022491) cover image
Location Based Marketing For Dummies
by Aaron Strout, Mike Schneider, B. J. Emerson (Foreword by)
Barry Moltz
3:45 PM to 4:45 PM, Room 1A21
Small Town Rules: How Big Brands and Small Business Can Prosper in A Connected Economy

Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success (0470224088) cover image
Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success
by Barry J. Moltz
Chris Brogan
5:00 PM to 6:00 PM, Room Special Events Hall
Power Up Your Blog: Lessons Learned Over 11 Years of Blogging

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, (Revised and Updated) (0470635495) cover image
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, (Revised and Updated)
by Chris Brogan, Julien Smith
Thursday, June 7

Lee Odden
9:00 AM to 10:00 AM, Room 1A08
Optimize and Socialize for Better Content Marketing

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing (1118239571) cover image
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
by Lee Odden
Amy Porterfield
11:30 AM to 12:30 PM, Room 1A12
Facebook Marketing: How to Create More Engagement and Monetize your Facebook Efforts

Facebook Marketing All-in-One For Dummies (0470942304) cover image
Facebook Marketing All-in-One For Dummies
by Amy Porterfield, Phyllis Khare, Andrea Vahl
Kelby Carr
2:30 PM to 3:30 PM, Room 1A12
Pinterest for Fun and Profit

Pinterest For Dummies (1118328000) cover image
Pinterest For Dummies
by Kelby Carr