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Marketing Research (MBA/Undergraduate)

International Marketing Research, 3rd Edition (EHEP000860) cover image
Textbook
by C. Samuel Craig, Susan P. Douglas
March 2005, ©2005
Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches (0470343532) cover image
by Scott W. VanderStoep, Deidre D. Johnson
January 2009, Paperback, Jossey-Bass (E-book also available)
The Telephone Interviewer's Handbook: How to Conduct Standardized Conversations (0787986380) cover image
by Patricia A. Gwartney
May 2007, Paperback, Jossey-Bass