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Marketing Research (MBA/Undergraduate)

Marketing Research, 11th Edition (EHEP002476) cover image
Textbook
by David A. Aaker, V. Kumar, Robert Leone, George S. Day
October 2012, ©2013
Marketing Research Essentials, 8th Edition (EHEP002494) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
September 2012, ©2013
Marketing Research, 9th Edition (EHEP002032) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
October 2011, ©2012
International Marketing Research, 3rd Edition (EHEP000860) cover image
Textbook
by C. Samuel Craig, Susan P. Douglas
December 2009, ©2005
Marketing Research, 10th Edition (EHEP000239) cover image
Textbook
by David A. Aaker, V. Kumar, George S. Day, Robert Leone
December 2009, ©2010
Marketing Research, 8th Edition (EHEP000084) cover image
Textbook
by Carl McDaniel, Jr., Roger Gates
February 2009, ©2010
Research Methods for Everyday Life: Blending Qualitative and Quantitative Approaches (0470343532) cover image
Textbook
by Scott W. VanderStoep, Deidre D. Johnson
January 2009, ©2009, Paperback, Jossey-Bass (E-book also available)
Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition (0471698687) cover image
Textbook
by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
October 2008, ©2009, Hardcover
Design, Evaluation, and Analysis of Questionnaires for Survey Research (0470114959) cover image
by Willem E. Saris, Irmtraud N. Gallhofer
August 2007, Hardcover (E-book also available)
The Telephone Interviewer's Handbook: How to Conduct Standardized Conversations (0787986380) cover image
by Patricia A. Gwartney
April 2007, Paperback, Jossey-Bass
Essentials of Marketing Research, 2nd Edition (047141235X) cover image
Textbook
by V. Kumar, David A. Aaker, George S. Day
November 2001, ©2002, Hardcover