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Titles by Course

Advertising Principles

Kellogg on Advertising and Media (0470119861) cover image
by Bobby J. Calder (Editor), Philip Kotler (Foreword by)
April 2008, Hardcover (E-book also available)
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (0470051051) cover image
by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
April 2007, Hardcover (E-book also available)
Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them (047004392X) cover image
by Peter Shankman
December 2006, Paperback (E-book also available)
Pick Me: Breaking Into Advertising and Staying There (0471715573) cover image
by Nancy Vonk, Janet Kestin
August 2005, Paperback (E-book also available)
The End of Advertising as We Know It (047142966X) cover image
by Sergio Zyman, Armin Brott
December 2003, Paperback (E-book also available)
Casting for Big Ideas: A New Manifesto for Agency Managers  (0471309540) cover image
by Andrew Jaffe
June 2003, Hardcover (E-book also available)