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Advertising Strategy

Kellogg on Advertising and Media: The Kellogg School of Management (0470119861) cover image
by Bobby J. Calder (Editor), Philip Kotler (Foreword by)
May 2008, Hardcover (E-book also available)
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (0470051051) cover image
by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci
May 2007, Hardcover (E-book also available)