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Titles by Course

Product Management/Marketing

The PDMA ToolBook 3 for New Product Development (0470089237) cover image
by Abbie Griffin (Editor), Stephen Somermeyer (Editor)
September 2007, Hardcover
Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing (0470029153) cover image
by Jeremy Bullmore
May 2006, Hardcover (E-book also available)