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Audel Promoting and Marketing Your Crafts

ISBN: 978-0-02-537742-4
352 pages
January 1994
Audel Promoting and Marketing Your Crafts (0025377426) cover image

Description

Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.
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