Where Value Hides: A New Way to Uncover Profitable Growth For Your BusinessISBN: 978-0-470-00920-8
Hardcover
280 pages
October 2006
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Other Available Formats: E-book
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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
