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Textbook

Managerial Economics: Analysis, Problems, Cases, 8th Edition

ISBN: 978-0-470-00993-2
768 pages
January 2006, ©2006
Managerial Economics: Analysis, Problems, Cases, 8th Edition (0470009934) cover image
Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.
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PART 1: THE FIRM AND ITS ENVIRONMENT.

1. Introduction, Basic Principles, and Methodology.

2. Revenue of the Firm.

3. Demand Analysis and Estimation.

4. Economic Forecasting.

PART 2: PRODUCTION, COST, AND PROFIT MAXIMIZATION.

5. Production Analysis.

6. Cost of Production.

7. Profit Analysis of the Firm.

PART 3: MARKETS AND THE BEHAVIOR OF THE FIRM.

8. Perfect Competition and Monopoly: the Limiting Cases.

9. Monopolistic Competition and Oligopoly.

10. Games, Information, and Strategy.

11. Topics in Pricing and Profit Analysis.

12. Factor Markets and Profit-Maximizing Employment of Variable Inputs.

PART 4: ANALYSIS OF PROJECT DECISIONS.

13. Fundamentals of Project Evaluation.

14. Risk in Project Analysis.

PART 5: THE FIRM AND THE PUBLIC SECTOR.

15. Economics of Public Sector Decisions.

16. Legal and Regulatory Environment of the Firm.

Index.

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  • New chapter "Games, Information, and Strategy."
  • New introduction featuring "10 principles of economics for managers" highlights the role of managerial economics in helping managers to make sound decisions.
  • Revised discussion of linear demand curve and marginal revenue. (Non-calculus demonstration of difference between slope of linear demand curve and slope of MR.)
  • Updated real-world examples.
  • Additional end-of-chapter questions and problems.
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  • Numerical examples, set off from the text copy, call attention to the steps that must be taken to solve specific types of problems, including elasticity calculations, cost minimization, profit maximization, present value, and more.
  • Managerial Perspectives boxes provide high-interest, current examples of how real-world firms have addressed issues and decision problems discussed in the text.
  • Extended International Capsules present the global dimension of managerial economics as it is applied in the international marketplace. Students gain a global perspective unique among managerial economics texts.
  • Integrating Cases challenge students to apply what they have learned in making solid decisions on complex issues.
  • End-of-chapter problems provide a wide range of exercises that students can work through to enhance their abilities in applying techniques presented in chapters.
  • A numbering sequence for end-of-chapter problems makes it easy for students and instructors to identify calculus-based problems, providing flexibility in the use of calculus.
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Instructors Resources
Wiley Instructor Companion Site
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