An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation MediumISBN: 978-0-470-01292-5
Hardcover
132 pages
May 2005
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“…a must-read…the perfect source of advice and inspiration for any client, creative or media agency wanting to deliver more effective communications through radio.” (Media Week, 28 June 2005)
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An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium (US $65.00)
-and- The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle (US $35.00)
Total List Price: US $100.00
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